- Danny DeVito Promotes Jersey Mike's Subs
Out to Launch, Fern Siegel - Monday, March 13, 2023
The 30-second spot was created by Highdive and running in most spor ...
- Fast Food Restaurants No Longer Sport Distinctive Architecture
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 21, 2023
Fast food restaurants used to be easily spotted by their quirky architectur ...
- Pringles Posits 'Wonderfully Different' Chips
Out to Launch, Fern Siegel - Monday, February 20, 2023
The spot shows three friends sharing the new Pringles Multigrain chips a ...
- McDonald's Offers Special V-Day Meal
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 14, 2023
McDonald's is offering a limited time special meal-for-two deal just in time f ...
- Jersey Mike's Signs On With NHL
Around the Net In Brand Marketing, Tanya Gazdik - Friday, February 3, 2023
Jersey Mike's has entered into a multiyear sponsorship deal with Jersey Mike' ...
- Professors Examine Customer Reactions To Starbucks Program Changes
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 29, 2023
Customers who were enraged when Starbucks changed its customer loyalty program miss ...
- Dietz & Watson Bird Dogs The Philadelphia Eagles
MAD, Fern Siegel - Wednesday, January 11, 2023
The hot dog campaign will continue as long as the Eagles st ...
- Loyalty Shake-Up: Trader Joe's, Disney+ and Levi Strauss On Top
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 9, 2023
Brand Keys' latest ranking shows how much loyalty has shifted, with consume ...
- Betting Big on Experiences | Cicis Turnaround Buffet
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Reigniting interest in buffet-style dining in the last year has been ...
- Loyalty is Glocal: KFC's Data-Driven Value Exchanges
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
What drives consumer loyalty to dining brands? A global view suggests the ...
- Radical Personalization: Humanizing the Digital Experience...With Data
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
A common data model has been critical to Whataburger's radically personalized...and personal...approa ...
- The Case for Indulgence: Menu Is Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Finessing the tension between premium product and value takes imaginative development a ...
- Shake Shack Assigns Preacher First Brand Campaign
Accounts on the Move, Fern Siegel - Friday, November 18, 2022
The Austin-based agency created a new brand platform, campaign and refreshed desi ...
- GumGum 'All In' With Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 21, 2022
The integration of Playground xyz with GumGum's technology combines ad-tracking data wi ...
- Anarchy Reigns At Retail Stores, Airports In 'Customer Wars'
TVBlog, Adam Buckman - Tuesday, November 15, 2022
The show collects videos of customer misbehavior from the front lines ...
- Wendy's, Dr Pepper Team For 'Home Team' Social Campaign
MAD, Fern Siegel - Friday, November 11, 2022
The target audience - Gen Z and millennial viewers - are reach ...
- McDonald's Poland Campaign Plugs Loyalty Program
Out to Launch, Fern Siegel - Friday, October 28, 2022
Every app user can exchange loyalty points for exclusive perks and arti ...
- Hart House Campaign Dines On Sassy Humor, Makes Plant-Based Cuisine Alluring
MAD, Fern Siegel - Tuesday, October 18, 2022
The campaign positions plant-based offerings as delicious - and as affordable ...
- Study Identifies Best Fast Food Drive-Thru Lanes
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 11, 2022
Chick-fil-A has the slowest fast food drive-thru lane, according to a rece ...
- Chicago Mayor Refutes McDonald's CEO's Crime Allegations
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 22, 2022
Chicago Mayor Lori Lightfoot says that McDonald’s CEO Chris Kempczinski needs ...
- Panda Substitutes Plant-Based For Chicken, Joints Meatless Bandwagon
Marketing Daily, Todd Wasserman - Wednesday, September 7, 2022
Panda Express is the most recent chain to jump on the meatle ...
- Rick and Morty Get 'Tricked' Into Promoting Wendy's
Marketing Daily, Todd Wasserman - Tuesday, September 6, 2022
In the new ad, Rick turns himself into a Wendy's Frosty-ccino a ...
- Breakfast Sales Are Rebounding, But Fast-Food Sales May Not Be Back
QSR Insider, Todd Wasserman - Tuesday, September 6, 2022
Restaurant traffic fell 2% in Q2 vs. a year ago, the N ...
- Harvest Snaps Pushes New Product To College Students Via TikTok
MAD, Fern Siegel - Wednesday, August 31, 2022
The branded effort, "Snap Sounds," can be accessed directly through TikTok ...
- McDonald's Tests Chicken Big Mac
Marketing Daily, Todd Wasserman - Friday, August 19, 2022
After standing aside in the fast-food chicken wars, McDonald's is testing ...
- Burger King Confuses Customers With Blank Emails
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 10, 2022
Burger King sent thousands of customers a blank order email receipt, leavi ...
- Chick-fil-A Location Asked Volunteers To Work For Food, Not Pay
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 4, 2022
A Chick-fil-A restaurant in Hendersonville, North Carolina, is facing criticism after posti ...
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 8, 2022
"It was just really important for me to try, fail, try agai ...
- BBH Fires Up 'Grill Lines' For Burger King's OOH Campaign
MAD, Fern Siegel - Thursday, July 7, 2022
The U.K. campaign pushes a simple message: It's not just the Whopp ...
- Belly-Busting Advertising -- Literally
TV Watch, Barry Friedman - Friday, July 8, 2022
The fast-food industry spent approximately $4.5 billion on TV ads in 20 ...