• by Teresa Buyikian , July 23, 2024

The original Chick-fil-A billboards were fairly unforgettable, with 3D cows appearing to paint graffiti on outdoor boards, telling customers to “Eat Mor Chikin.”

Now the beef-hating cows are back with an interactive digital game, a new line of branded cow-centric merchandise and a short film.

The game, which is only available to Chick-fil-A One loyalty club members, is the second installment of online car racing mission-based game Code Moo, which launched last year.

The Code Moo game is available to play weekly, with winning players receiving virtual coupons for free food now through August 17.

New missions, which entail helping “spread the Cows' 'Eat Mor Chikin' message,” will launch each Monday, according to the brand.

"Summer is here, which means the Cows are back!" said Dustin Britt, senior director of brand strategy, investment and entertainment at Chick-fil-A, in a release. "This year we have a variety of ways for Guests to get involved in the Cows' mischief, from our new racing game and short film to the cow-print merch and in-restaurant activities. Bringing the Chick-fil-A Cows to brighten up the summer is a fun – and rewarding – way to thank our Guests!"

The cows have also made their comeback in a new short film. Starring Carrots, Sarge and Daisy, Chick-fil-A's “mischievous animated cow crew,” "Rocky Road" follows the Cows on their second film adventure as Sarge and Daisy go on a mission to rescue Carrots.

To accompany the new game and film, the fast-casual chain has launched the “Chick-fil-A Cow Collection” of new branded merchandise. Available in both children's and adult sizes the summer gear collection -- which includes new T-shirts as well as water bottles -- can be found on shop.chick-fil-a.com.