Tag results for "marketing"
- Sports Fantasy TV Spend Higher As The NFL Season Kicks OffFanDuel and DraftKings have placed more commercial airings with estimated higher national ...
- Brands Getting Too Comfortable With Media Budgets On Google, FacebookMarketers aren't doing enough to diversify their ad dollars or leverage first-party ...
- Former UM President Named MilkPep CEOYin Rani brings nearly 25 years of integrated marketing experience from both ...
- Is B2C Marketing Really Different From B2B Marketing?To be honest, I think the demarcation is unnecessary. Marketing is about ...
- Ad Industry Forms Global Cross-Measurement CoalitionAdland is joining forces with a new global initiative developing a more ...
- 9thWonder's Consumer X Transcends Multicultural Marketing9thWonder is introducing a new practice focused on demographics outside of traditional ...
- Shopify Marketing Partners With Microsoft AdvertisingThe partnership follows a list of marketing services available today in Shopify ...
- Survey: Over 33% Of B2Bs To Invest In Personalized Content In 2020As B2Bs compete with more convenient and aggressive consumer-focused experiences, they have ...
- Google Ads Takes Reporting Across AccountsGoogle Ads announced Monday the availability of cross-account analysis in Report Editor ...
- How to Make Your Brand Feel Like a Local in Every City it VisitsJust as we target our media buys, we need to understand how ...
- Gartner Optimistic About Visual Search As An Emerging TechnologyVisual search has increasingly become a channel that can drive consumers from ...
- John Lewis Mulling Move To Merge Marketing Teams With Waitrose"Campaign" is warning that there could be job losses ahead as John ...
- AMA Study Reveals Consumer Fear Of Martech, Both U.S. And ChinaAn in-depth study of both consumer and marketer sentiment across a wide ...
- Macy's Changing Its Marketing StrategyMacy's will begin testing same-day delivery in 30 markets for online orders ...
- 'Missing' In Action: Trump Wants To Meet Me For BreakfastOf course he does, I'm a player, right? He wants to hear ...
- Study Finds Clients Outsource Training, Agencies Provide It InternallyAdvertisers and agencies concur that there is a pressing need to continually ...
- GoDaddy Pairs Website Building And Marketing Tools For SMBsGoDaddy on Tuesday announced features to help small and medium-sized businesses automate ...
- 'Outside' Magazine Editor Does The HustleMichael Roberts does a scrappy and nimble dance of strategy while producing ...
- Avocados From Mexico Wins Super Bowl With 5 PillarsYouGov reported that of all Super Bowl campaigns, Avocados from Mexico was ...
- FDA Tells Juul Its Marketing Claims Violate RegulationsWitnesses testified that Juul advertising saturated social-media channels frequented by underage te ...
- This is Why We Can't Have Nice ThingsHow do we manage our personal data? Who owns it? When we ...
- GroupM's Wieser: 'Marketers Need To Be Prepared For A Downturn'While there are pockets of opportunity, economic growth worldwide is "generally slower ...
- GoMarketing Starts Unit For Home Service MarketersGoMarketing's new division will help plumbers, heating companies and others compete online, ...
- Nissan Reorganizes Marketing Department"What we're trying to do is evolve past what has been a ...
- Study: Customer Satisfaction Now Top Marketing Metric WorldwideAfter customer satisfaction, the next most important metrics are awareness and ROI, ...
- Gartner Optimistic About Visual Search As An Emerging TechnologyGartner classifies visual search as an emerging technology, on par with results ...
- Marketer Confidence Rebounds In August, Still Below Recent HighsThe confidence top marketers have in the overall U.S. economy rebounded slightly ...
- NFL Increases TV National, Regional MarketingFor the period from July 26 through Aug. 26, there have been ...
- LinkedIn's 9/11 Marketing FailI reached out to LinkedIn and asked if the choice of 9/11 ...
- 'The Atlantic' Taps Alisa Leonard As Head of Global Marketing, 'Cycle Volta' Names Toby Hill EICLeonard will work closely with the magazine's creative studio, Atlantic Re:think, as ...
