Tag results for "marketing"
- How Critical Are Meaningful Conversations?About 63% of customers say they are likely to stop working with ...
- Four Pillars Of Programmatic ReadinessOrganizations wanting to try programmatic advertising on their own can review these ...
- Report Finds U.S. Marketers Shifting From 'Data' To 'Identity'-Based Marketing, Proficiency MixedIt's no secret that the marketing industry has been shifting from "data-based" ...
- Considering Trust In MarketingHere are four common causes for mistrust -- and what you can ...
- The Long Road Back For Papa John'sThe company is working on a big rebranding plan with its new ...
- What A Shock: Marketers Don't Like SEO!This is not about SEO being hard to understand. It's about SEO ...
- What Makes A Great CMO In Today's MarketI've come to realize that, as a CMO, your day-to-day skills change ...
- Apple Expands Search Ads To More Markets In Europe And AsiaApple expanded Search Ads this week to markets in Asia such as ...
- Spotlight On Amazon Prime Day: Driving Purchases From Over Half Of Prime MembersPrime Day affected consumer shopping habits in its ability to entice 35% ...
- Microsoft Sees Big Gains, But Not From BingOne report suggested Microsoft "blew minds" on Wall Street after reporting fourth-quarter ...
- Openrise Adds Third-Party Data Suppliers To Its MarketplaceOpenrise has expanded its Data Marketplace to include Acxiom, Dun & Bradstreet ...
- Why The Industry Needs To Embrace Transparency, Not Fear ItOver the last 15 years, the media industry has delivered tremendous innovation ...
- Salesforce To Acquire Datorama, Artificial Intelligence ExpertiseSoftware marketing company Salesforce signed an agreement to acquire Cloud-based AI marketing ...
- Ad-Marketing M&A Valuation Soars In First HalfTotal deal value for M&A activity in the sector soared 88% to ...
- Study: Marketers Expect Increased Spending in Private MarketplacesA new study found that 36% of advertisers expect the use of ...
- Data Is Everywhere -- But For Sponsorship, It Isn't EnoughMarketers are in the dark when it comes to comparing sponsorship spending ...
- Reach Smart Digital ID Uses Identity To Help Marketers Better Target Social, Programmatic AdsInfutor's ReachSmart Digital ID, with a complete set of linked records, adds ...
- Direct-Brand Revolution Will Hit Media Industry HardAre big media companies ready for another big wave of disruption? They'd ...
- Center For Blockchain Research Focused On Building Best PracticesIn addition to research, the center's scientists intend to create courses designed ...
- Despite Scandals, World Cup Remains Marketers' DrawIt's no doubt true that FIFA's brand name has an enormous smudge ...
- Direct Line's Mark Evans Named Marketing Leader Of The YearDirect Line's Marketing Director, Mark Evans, has been named Marketing Leader of ...
- LiveRamp Partnership Brings People-Based Marketing To BingLiveRamp, an Acxiom company, announced an integration with Microsoft to deliver people-based ...
- How To Win The World Cup Without Busting Your BudgetGlobal sporting events provide a huge opportunity for scrappy brands to get ...
- Hearst Newspapers Taps Medici As EVP-CMOMedici, who will be based in Houston, is the first to hold ...
- The Coming CDO Vs. CEO ShowdownIf you're a consumer packaged goods company, a services company - or, ...
- Mature Mobile Markets Stall Smartphone GrowthOn average, people the world over now spend nearly six hours a ...
- CMO Role Continues To Grow More Complex, Adding More Functions Related To Platforms And DataNearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentation ...
- Marketers Face Mass Adoption Of Voice Assistants: IAB ReportThere are three discrete steps marketers should take to get started with ...
- Why Cannes Lions Named Google Creative Marketer Of The YearGoogle has been called a master marketer -- of its own products ...
- Trusted Media Brands Forms Marketing Insights Lab To Track Consumer BehaviorThe Insights Lab provides brand marketers with data and information on audiences ...
