- CMO Council Data Shows Concerns Of Economy, CFO Collaboration
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Only 10% of marketing leaders strongly believe their marketing investments position th ...
- Microsoft Offering CTV/Video Ads Alongside Search
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
A video ad offering allows advertisers to create online video and C ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- Google Ad NFL Kickoff Eyes New Lens For Search
MediaDailyNews, Laurie Sullivan - Saturday, September 16, 2023
Fashion comes to life in the new Google spot, New Ways ...
- Media And Marketing Execs Raise Record Amount For Annual Cancer Benefit
Mediapsssst, Richard Whitman - Friday, September 15, 2023
PMX Chairman John Muszynski chaired the annual Coaches vs. Cancer Benefit ...
- Pipeline Punch: Are B2B Brands Making The Most Of Their Resources?
Email Insider, Ray Schultz - Friday, September 15, 2023
Marketing is responsible for customer retention and renewal at only 10% ...
- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget Scheduling
Media 3.0, Colin Kirkland - Friday, September 15, 2023
Meta is prepping marketers for the world's "first AI-powered holiday season" wi ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- Tech Titans Meet On Capitol Hill To Shape AI Regulation
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among mo ...
- Walmart Brings Storytelling To Search Via Sponsored Videos
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Walmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Adobe Predicts Holiday Roller Coaster For Prices Online
Search & Performance Insider, Laurie Sullivan - Friday, September 15, 2023
Search marketers will need to pay extra attention when crafting campaign messag ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- TikTok Shops Now Available To All U.S. Retailers
MediaDailyNews, Colin Kirkland - Wednesday, September 13, 2023
TikTok Shop will allow brands to sell their goods through a produ ...
- Google's Forced Hand Worth Billions
Search & Performance Insider, Laurie Sullivan - Thursday, September 14, 2023
Google has forced its hand with the power of defaults. That's wh ...
- What's It Really Like To Be A Social Media Manager? Q&A With Hootsuite's Elina Vilk
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
As the platform releases its first report ever on social-media management a ...
- Baidu Builds AI-Ad Platform To Compete With Google As China Releases 70 LLMs
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
Baidu has debuted QingGe, a marketing platform based on AI that t ...
- Coca-Cola Tastes The Future In AI
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
The limited-edition flavor is the first co-created by human and artificial intelligenc ...
- The AI Glow: How Email Marketers Are Using It - And How It's Working
Email Insider, Ray Schultz - Tuesday, September 12, 2023
The biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- Influencer Grows In Influence, Set To Top $34B In Marketing Spend
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
The U.S., which already accounts for more than three-quarters of the marke ...
- Unilever CFO Suggests Taking Long View Regarding Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 10, 2023
Unilever’s chief financial officer Graeme Pitkethly is defenidng the “holistic” impact ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- HubSpot Announces New Cross-Platform AI Strategy
MediaDailyNews, Colin Kirkland - Wednesday, September 6, 2023
At its Inbound 2023 presentation, HubSpot announced the launch of its fu ...
- Why Andi May Succeed In Search Automation Where Others Failed
Search & Performance Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- Exclusive: Polestar North America Top Exec Shares Marketing Approach
Drive Time, Tanya Gazdik - Tuesday, September 5, 2023
"We've added voiceovers for our commercials with American accents," Hembrough tells "DriveTime ...
- First Crack At Black Friday: Start Your Cyber Week Email Marketing Now
Email Insider, Ray Schultz - Tuesday, September 5, 2023
The big day will be Black Friday, with Cyber Monday close behi ...
- Amazon Prime Comes To Shopify Stores
MediaDailyNews, Laurie Sullivan - Wednesday, August 30, 2023
The Buy with Prime app for Shopify began rolling out as invite-on ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- Konnecto Created AI Model To Manage KPI Uplift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Konnecto will tap its pool of U.S. users to provide access ...