Tag results for "marketing"
- Center For Blockchain Research Focused On Building Best PracticesIn addition to research, the center's scientists intend to create courses designed ...
- Despite Scandals, World Cup Remains Marketers' DrawIt's no doubt true that FIFA's brand name has an enormous smudge ...
- Direct Line's Mark Evans Named Marketing Leader Of The YearDirect Line's Marketing Director, Mark Evans, has been named Marketing Leader of ...
- LiveRamp Partnership Brings People-Based Marketing To BingLiveRamp, an Acxiom company, announced an integration with Microsoft to deliver people-based ...
- How To Win The World Cup Without Busting Your BudgetGlobal sporting events provide a huge opportunity for scrappy brands to get ...
- Hearst Newspapers Taps Medici As EVP-CMOMedici, who will be based in Houston, is the first to hold ...
- The Coming CDO Vs. CEO ShowdownIf you're a consumer packaged goods company, a services company - or, ...
- Mature Mobile Markets Stall Smartphone GrowthOn average, people the world over now spend nearly six hours a ...
- CMO Role Continues To Grow More Complex, Adding More Functions Related To Platforms And DataNearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentation ...
- Marketers Face Mass Adoption Of Voice Assistants: IAB ReportThere are three discrete steps marketers should take to get started with ...
- Why Cannes Lions Named Google Creative Marketer Of The YearGoogle has been called a master marketer -- of its own products ...
- Trusted Media Brands Forms Marketing Insights Lab To Track Consumer BehaviorThe Insights Lab provides brand marketers with data and information on audiences ...
- Chipotle CEO Says Brand Has Been 'Invisible'Uh, oh, that's not a good sign for an ad agency when ...
- Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For ConsentAndrew Frank, Gartner Research vp and analyst, says that although GDPR documents ...
- 'Soupman' Actor Thomas Hooks Up With Brand He Spoofed On 'Seinfeld'Actor Larry Thomas will represent the company across all media. The brand's ...
- Welcome To 'Marketing Today,' This Week With CarMax's Jim Lyski And Shamim MohammadThis week, "Marketing Daily" begins publishing a weekly series of podcasts hosted ...
- The Dreaded, Unsolicited Mobile Phone CallI saw a stat that said there are as many as 2.4 ...
- The Rise Of The HumansMaybe it's because I'm utterly confused by the second season opener of ...
- The Facebook Train Keeps A-Rollin'Despite the issues of election interference spanning from Russia to Cambridge, advertisers ...
- Direct-Brand Revolution Will Hit Media Industry HardAre big media companies ready for another big wave of disruption? They'd ...
- Reaching The Unreachable Millennials On TVMillennials are entering their peak years as consumers. This a challenge for ...
- Nielsen Offers New Ad-Defined Targeting For MarketersThrough its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeting ...
- Drivers Won't Pay Attention, But Fear Self-Driving VehiclesMillennials are the most likely to be distracted while driving, with only ...
- Blockchain Impacts On Marketing, Publishing Could Be Far-ReachingThe most obvious impacts will be on security, privacy and authentication, but ...
- Two Sides Of The Media SwordAs agencies gain more expertise in data analysis, in mapping marketing messaging, ...
- Former Epsilon CEO Frawley Joins Cogint BoardDigital performance marketing company Cogint, Inc. has appointed former Epsilon CEO Andy ...
- Buyer, Where Art Thou?RampUp, a confab about marketing tech, took place last month in San ...
- Search Surprises: Unexpected Holiday BumpsThe year-long study analyzes both search and direction requests, pinpointing the best ...
- Mondelez Decentralizes Via Regional CMOs; Taps Danone's Renaud As Global CMONew structure, overseen by Martin Renaud, looks to jumpstart growth by putting ...
- Why Marketing Attribution Projects FailOver the last several years, attribution providers have stoked the notion that ...
