Tag results for "marketing"
- 'The Atlantic' Taps Alisa Leonard As Head of Global Marketing, 'Cycle Volta' Names Toby Hill EICLeonard will work closely with the magazine's creative studio, Atlantic Re:think, as ...
- Sinclair Broadcasting Sells 'News' Of New Trump HatThere was no disclaimer here. It sure seems like part of a ...
- Building Authentic Brand Impact With VideoNGOs, nonprofits, and brands need a new chair in the C suite: ...
- AI For Media, Marketing & AdvertisingMediaPost is offering an innovative, new "blended learning" approach to continuing education ...
- New Utah Tourism Campaign Focuses On SustainabilityThe "Do It Like a Local" messaging provides tips to create what ...
- Kraft Heinz To Shift Marketing Budgets To What Customers Can SeeAccording to "Marketing Week," Kraft Heinz believes it has spent too much ...
- Complex Networks Adds New Positions To Branded Content, Marketing TeamsJonathan Hunt will serve as executive vice president of marketing and audience ...
- Adobe Survey Finds Intracompany Collaboration A Major ChallengeCross-team collaboration is key, but expectations and aligning processes can fall sh ...
- Changing Mobility Has Ripple-Down EffectMarketing agencies would be smart to bone up on mobility issues, since ...
- CBD: Confusion, Bureaucracy, DelaysNot a week goes by without another announcement of CBD being added ...
- Amazon Loses Another Fight Over Shoddy Marketplace Merchandise"Amazon bears responsibility for putting the defective product into the stream of ...
- The Dilemma Of The Middle-Aged MarketerThe Dilemma hit me when I made the mistake of asking myself ...
- CMOs Say Transformation Goals Stymied By Short-Term Growth PrioritiesThat's the finding of a just-released study by Dentsu Aegis Network that ...
- Twitter Taps Gap Kim To Head Global MarketingNo stranger to consumer-facing tech giants, Gap previously led digital adoption and ...
- Data Firm Giant Partners Acquires Worxstudio AgencyThe move runs counter to a trend in which agencies acquire data ...
- Marketing Automation Mostly Focused On Campaigns, Study FindsMarketing/sales alignment is ranked second as a reason to deploy automation, Ascend2 ...
- Cable TV Vet Jason Klarman Named Marketing Executive For Fox News MediaKlarman will oversee all Fox news media brands: Fox News Channel, Fox ...
- How National Brands Create Local Relevance With Connected TVAdvertisers are increasingly combining the power of traditional TV and OTT, including ...
- LinkedIn Introduces Pricing Model To Align With New Marketing ObjectivesBrand awareness, website conversion and job applicants are the new objectives added ...
- Repair Before You ReplaceWhat I learned from my quest fix a an expensive amplifier at ...
- Network TV Delivers Most Diversity In AdsThere is also a correlation between video subscription services and those who ...
- To Take On Big Fights Like Ad Fraud, Marketers Need To Smarten UpIgnorance might be bliss, but it is no longer an option. Billions ...
- UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New ExperiencesIPG Mediabrands' UM unit this week released findings of a global study ...
- IBM Spins Off Watson Marketing, Backed By Centerbridge PartnersThe spinoff will announce its new name and brand on July 15. ...
- Facebook, YouTube Crack Down On Deceptive Medical ClaimsActions come as WSJ reports that the platforms were being "flooded" with ...
- Happy 4th Of July ControversyJust in time for the Fourth of July, a controversy involving a ...
- Hearst Autos Division Rebrands, Deepens Data And Ad CapabilitiesThe newly defined division plans to release new products, experiences and tools ...
- Forrester: B2Bs Think Their Sites Build Awareness, But Most Need WorkWebsites are deemed more effective than digital advertising, search engine optimization, sales ...
- Lululemon Launches Sweat-Life Personal Care LineThe company introduced a line of self-care products designed just for athle ...
- General Mills' Pet Foods Wow, But Snack Biz SlumpsThe company delivered strong fiscal fourth-quarter earnings primarily driven by its acquisition ...
