Tag results for "marketing"
- Facebook Introduces Data Transfer Tool For Photos With Strict Privacy StandardsThe data transfer tool will adhere to current and forthcoming privacy regulations ...
- Marketers Identify Tracking, Accountability, Transparency As Greatest Trust 'Weaknesses'"Tracking,' defined as benchmarking the value of a marketing organization's performance over ...
- Strategies Big Brands Should Steal From D2C MarketersFor example, spend smart. D2Cs are dollar-conscious, which causes a focus on ...
- A New Way To Look At The Holiday Shopping SeasonYes, this could be an Amazon-holiday season. They're pricing 20% below other ...
- Counter-Programming Black Friday: This Year's PlaybookReframing Black Friday as a moment to reinvent, redirect, ridicule and in ...
- MMA Elects Members To North America BoardNorm De Greve, CMO of CVS Health Corporation, has been named as ...
- R3 Taps Agency Veterans To Bolster NY, LA TeamsMarketing and agency pitch consultant R3 has expanded its U.S. teams in ...
- Have You Ever Targeted A Consumer Based On Their DNA? You Probably WillSparks & Honey's new report puts significant dimensions around the potential to ...
- Adobe Personalizes Customer Experience, With Privacy At CoreAdobe has announced several improvements to its Experience Platform, including a way ...
- McCann Research Drives New ANA Talent Recruitment EffortThe ANA has unveiled a new campaign to help persuade college kids ...
- Co:collective Launches 'Purpose' PracticeThe new unit, led by practice leader Kit Krugman, is dubbed Organization ...
- Nielsen Splits: Keeps 'Media,' Spins 'Connect' Into Separate CompanyNielsen Holdings is splitting into two companies -- one focused on marketing ...
- Audio Content, Screenless Devices Provide Important Opportunities For MarketersAccording to a new study, over half of Americans report listening to ...
- Under Armour Steps Up Performance Marketing Efforts As Founder Steps DownUnder Armour reported better-than-expected earnings Monday, but the company is spiraling through ...
- Combined Ad/Marketing Spending To Outpace Madison Avenue EstimatesAdvertising and marketing spending combined will outpace all the ad industry's conventional ...
- Forecast Predicts Advertising/Marketing Pacing The Overall EconomyWhile traditional media will continue to lag overall economic growth, total ad ...
- VidMob Speaks Out About Its Not-For-Profit Division, Platform Used By YSFR To Launch Grassroots Fund-Raising CampaignLast year, VidMob launched a not-for-profit division that works with charities. Its ...
- The Great American Love Affair: B2B Sales And MarketingSales and marketing are well aligned in most companies -- but that ...
- Digital Assistant Accuracy Rates DeclineAccuracy seems to have declined in the past three years for most ...
- Trump Branding Put On Ice At New York Skating RinksThe Trump Organization still runs two Central Park rinks, but the Trump ...
- Harry's Flamingo Gets Personal With Bush 2020 CampaignIf you're looking for clever puns and wink-wink personal grooming language from ...
- P&G Tops Expectations As It Focuses On Household StaplesThanks to higher prices and a revamped product line, Procter & Gamble ...
- Making Fun Of Yourself In B2BMailchimp has made fun of itself by setting up nonsensical brands with ...
- Gartner: Only 10% Of Brands Take Full Advantage Of SearchInvestments in paid media rose from 23% of the total marketing budget ...
- Paid Search Association Created By Experts To Focus On IndustryA group of industry veterans have joined to create The Paid Search ...
- One In Three B2B Marketers Cite Data As Critical ChallengeDun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B marketers ...
- Sports Fantasy TV Spend Higher As The NFL Season Kicks OffFanDuel and DraftKings have placed more commercial airings with estimated higher national ...
- Brands Getting Too Comfortable With Media Budgets On Google, FacebookMarketers aren't doing enough to diversify their ad dollars or leverage first-party ...
- Former UM President Named MilkPep CEOYin Rani brings nearly 25 years of integrated marketing experience from both ...
- Is B2C Marketing Really Different From B2B Marketing?To be honest, I think the demarcation is unnecessary. Marketing is about ...
