Tag results for "marketing"
- Here Comes Generation AlphaWhile marketers are just starting to understand Generation Z (born between 1996 ...
- Marketers Move Agency Functions In-House -- But True Benefits Remain FuzzyThe ANA released a report on "in-housing" agency functions that sheds some ...
- SurveyMonkey CMO: Search For The Perfect QuestionsSurveyMonkey CMO Leela Srinivasan doesn't think marketers spend enough time thinking about ...
- Dentsu and WPP Led Q3 Marcoms M&A ActivityAccording to research from M&A and fundraising advisor Results International, there were ...
- Sears Was A Game-Changer -- But It Was SecondSears was a me-too company. But it helped put Main Street general ...
- Marketers Don't Understand SEO, Report SuggestsSome 83% of businesses think their digital marketing efforts help them achieve ...
- Mailchimp Undergoes Rebranding, Evolves BusinessMailchimp is unveiling a new brand identity as the email marketing company ...
- George P. Johnson Scoops Up Kenwood ExperiencesThe acquisition will complement GPJ's experiential marketing services. Kenwood's nine-person team will ...
- Adthena Poised To Double Size Of BusinessAdthena developers are building out a search platform for advertisers to attract ...
- Taming The Complexity Of Modern MarketingEmbracing the complexity means expanding your horizons beyond traditional marketing science techniques, ...
- NASCAR Promotes Marketing Exec To PresidentSteve Phelps played a key role in negotiating partnership agreements with Coca-Cola, ...
- The Trade Desk, IMA Adjust To Living In A Digital WorldA Certified Management Accountant buddies up with a robot in a spot ...
- Sinclair Hires Jeff Carroll, Former NBCU Marketing ExecutiveCarroll will work on what the company says is the goal to ...
- In Or Out: It's Really About Making Sense Of The MarketThe in-house vs. outsourced question touches on the increasingly disruptive nature of ...
- Turo Gives Traditional Car Rental Companies A Run For Their MoneyThe price difference between Turo and the traditional rental car companies for ...
- The Mysterious Forces Of MarketingThere are three primary groups, each with very different perspectives, needs, and ...
- USA Today Network Launches LOCALiQ, Consolidates Marketing Solutions For Local BusinessesWith the launch of LOCALiQ, the USA Today Network is able to ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?The democratization of TV viewing data has opened up the floodgates in ...
- Nielsen Stock Up, Considers Sale Of Buy UnitNielsen is mulling strategic options for its "Buy" segment, its data service ...
- 'The Cut,' Merch by Amazon Team For T-Shirt Line CampaignThe marketing campaign will run during New York Fashion Week. Consumers can ...
- Conde Nast, Goldman Sachs List Reveals Younger Demos' Brand PreferencesThe Love List provides an even deeper picture of how valuable Millennial ...
- Keeping Marketing In-House Can Have Unintended ConsequencesMarketers, driven by the promise of lower cost and better/faster execution, often ...
- Melvin Brewing Plays The Name Game And WinsWhat's in a name? Everything, according to Melvin Brewing founder Jeremy Tofte. ...
- Are You Ready For Some Politics? How To Develop A 'Red-Hen' Action PlanEvery choice a marketer makes now comes fraught with an unintended "purpose" ...
- TV Marketers Must Address Distracted ConsumersMy father has media distraction, and then some. Does this remind you ...
- Where Does Hulu Rate In Relation To Netflix?Hulu may be the sleeping giant in the streaming world, especially for ...
- For Best Marketing, Acknowledge Creatives AND GeeksCreativity can often be the differentiator in a world obsessed with analyt ...
- Webinar Platform ON24 Teams Up With Microsoft Dynamics 365 For MarketingON24 has become the first webinar platform to be integrated with Microsoft ...
- Is The All-American Family White, Heterosexual With Kids?That's what 74% of respondents to a new HP study said, even ...
- Industry Vet Jumps From Agency To StartupLavall Chichester, a Mullenlowe MediaHub executive responsible for Apple, Kaiser Permanente, and ...
