Tag results for "marketing"
- For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV AdsMore than half the total estimated TV marketing for premium streamers com ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human TacticsBut personalized email is first among digital channels, and third overall ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For BrandsThe Association of National Advertisers' Center for Brand Purpose this morning releas ...
- Emojis Are Useful In Marketing Emails, But Not In The Workplace, Study FindsA Clutch survey finds that 60% think emojis are unprofessional when us ...
- Mondelez: Empathy Is The New PersonalizationShift from personalization to empathy was a competitive step, since other C ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational ProgramsMarketing Edge has partnered with three organizations that will help the marketi ...
- IPG's Sherman Joins McKinsey's Marketing & Sales PracticeLong-time Interpublic communications executive Eric Sherman has joined McKinsey & Co.'s Marketi ...
- Fox's 'Loyal Opposition' Is Just Loyalty To A Good TV Marketing SchemeAdvertisers generally don't care about marketing themes. But they do care wh ...
- Top Executives Named At Marketing Tech CompaniesJonathan Spier takes on the role of CEO at LeadCrunch, and Ni ...
- Brands Showing Greater Interest In Relationship MarketingMarketers have long placed an outsized emphasis on acquiring new customers throu ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All AdvertisingBacked by new consumer research showing seven in ten people feel t ...
- Majority Agency Partner Says Data Tells The Story, Inspires CreativeCelebrating women on International Women's Day 2021, Majority's Chief Strategy Officer Asmi ...
- Instacart Raises Millions To Accelerate Advertising And Retail Marketing ServicesFew services benefited more from the COVID-19 pandemic in 2020 than onli ...
- How To Create An Email Marketing Sequencing StrategyEmail is only as good as its sequencing. Here are ways ...
- Silverbullet Launches Contextual Engine In U.S., Taps DoubleVerify Vet As CROThe martech company, which specializes in leveraging first-party data and contextual intelligenc ...
- 2021 Will Be Unpredictable, But It Doesn't Have To Be Unplanned2020 taught us how to make agile, data-powered decisions, with insight in ...
- What CMOs Know: They Expect An Uptick In Digital Spending This YearBut private equity partners will be more demanding of growth, Chief Outside ...
- Deep Digital: How Customer Engagement Changed During The PandemicMost brands worldwide say they would have been severely hurt last ye ...
- The Role Of SEO In The Modern-Day Marketing StackEvery piece of content, every function designed for the user experience a ...
- Study: Clear Corporate Purpose Strongest Draw For Marketing TalentWorking for firms with strong brands and companies with "a solid tra ...
- Truliant Federal Credit Union Promotes Tricia Beeker To Senior Director Of MarketingBeeker is responsible for all marketing communications and strategic planning. ...
- Can Voice-Based Social-Media Apps Help TV Marketers?Clubhouse, a new social-media platform, is voice-driven. There may be advantages he ...
- MMA Forms CDO Board, Taps GSK's Speichert To Chair ItThe Mobile Marketing Association, which has gradually transformed its board to ...
- B2C Brands Felt Need To Speak Out On Issues Last Year: StudyCOVID-19 caused 87% of companies to change their strategy, Iterable reports. ...
- WFA Report Finds Transformation Hampered By Attitudes, Corporate CulturesThe research was conducted with Dentsu management consultancy Dentsu Schema, the WFA ...
- Postal Volume Plummets Despite Surge In Ecommerce: Marketing Mail Takes A HitThe U.S. Postal Service reported Q4 2020 revenue and service volume Tuesda ...
- Study: Pandemic Drove B2C Content Marketers To Shift Tactics In 2020The big change: 63% of companies polled changed their targeting and messagi ...
- The Email Engine: It's The Most Used Channel In B2BHubSpot is the most popular automation tool in B2B, followed by Adobe/Marke ...
- P&G's Pritchard Named WFA Global Marketer Of The YearWFA said the award was given in part for Pritchard's tireless campaigni ...
- What Ford's Partnership With Google MeansFuture Ford and Lincoln vehicles will offer Android-powered infotainment systems with Goog ...
