Tag results for "marketing"
- Popsycle Rebrands As Tara Media, Underscores Tech-Enabled MarketingThe rebrand reflects the agency's growth and efforts to optimize advertising f ...
- Marketers Find Performance Advertising A Tariff WorkaroundCMOs have maintained performance marketing budgets and investments in conversion to sal ...
- The Biggest Mistake in Marketing? Treating Symptoms Instead of CausesJust as a doctor's role is to create sustainable health rather th ...
- Apple Rebrands Advertising Business To Apple AdsApple dropped "Search" from Search Ads and rebranded its ad business ...
- NBC Starts Fallon-Hosted Marketing Competition ShowThe unscripted TV show will see Fallon starting up a marketing agen ...
- Advertising Starts Linking AI Agents With Platforms, ModelsIntelligent AI agents with access to online chat history, critical information a ...
- How This 50/50 Women Onboards' CEO Is Leading With PurposeHave you ever felt the need to hide parts of your person ...
- Reach For The Heart, Not For The Wallet: Emotions Rule Brand LoyaltyMarketers say discounts are less important than a personal connection, Bloomreach repo ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day ApproachesAdvertisers need to understand the importance of this cultural shift toward ...
- Former Apple, DirecTV Exec Gieselman Joins Comcast As Chief Growth OfficerGieselman will head growth marketing and sales efforts for Comcast's Connectivity &am ...
- Google To Use Marketing Content From Sites To Showcase BrandsEnrollment is automatic, but companies can opt out through Merchant Center setti ...
- How This Bristol Myers Squibb Leader Is Transforming ExpectationsHow much influence did your family have on your career choice? F ...
- Brands Continue To Invest More In Influencer-Led CampaignsBrands remain determined to increase influencer marketing spend, according to a surv ...
- Pinched CMOs: Sales Growth Down, Pressure IncreasingTechnology and AI have made marketing leaders more important in their firm ...
- HIV Drug Maker Fined $1.6B Over MarketingThis is the second whistleblower case involving Prezista and Intelence marketing ...
- The UprisingIs this the beginning of the AI revolt or a preview ...
- Reddit Expands Conversation AdsReddit is continuing to build out its most fruitful ad format, Conversati ...
- How This Publicis Health Media VP Creates Experiences That ResonateJan Weinstein calls herself an "accidental agency person," but if you lo ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always EasyMarketers are able to report open rates and click-throughs to their leader ...
- Bayer, Coors, Jack Daniels Created Top-Performing AdsLeading brands in this year's report combined timing, relevance and context ...
- Could Orme Revolutionize Social Commerce?With deep ties to the world of branded content, Orme founders Fais ...
- Dr. Martens Finds Identity In AI-Supported DataAI has become a tool that allows brands to get to kn ...
- Survey Details Digital Salaries, What Influences Annual PayGlobal survey results from NP Digital were broken out by region a ...
- How This Olly Director Brings Inspiration & Delight Into Her WorldDo you remember all of your mentors? Jennifer Peters does, and, thou ...
- Agency Media Vet Rozen Joins Cadent As PresidentThe former Dentsu Media Chief also serves as president of recently acquir ...
- Disney's Remakes: Live-Action Comes To Life... And CashIn a new survey, nearly 60% say Disney is doing remakes ...
- Publicis Wins Coca-Cola's NA $840 Million Media BusinessCoca-Cola confirmed the shift, but also stressed that no other changes ...
- Influencer Spend To Surpass $10B This YearAnother $1.37 billion will be added to the market this year, pushi ...
- How This Amazon VIP Is Working Hard, Having Fun & Making HistoryHave you learned to trust your gut yet? Mimi Swain certainly ha ...
- Creative Gulch: Marketers, Creatives Disagree On Quality Of Their WorkA study by BetterBriefs finds 53% of marketers think creative work ...
