Tag results for "marketing"
- No Longer In Control, CMOs Must Think DifferentlyCMO jobs are as short-lived as a fruit fly, traditional marketing tools ...
- Media-Marketing M&A Deals Slow In Q1Consumer media/entertainment deals totaled 70 and were valued at $7.1 billion in ...
- Is There Life After The Smartphone?GroupM offers a new treatise on some of the forces that will ...
- HBO's Marketing For 'Game Of Thrones' Ramps UpSince April 7, "Thrones" has seen 21 commercials run on TV networks, ...
- Boosting Store Traffic, Parisian StyleFor a Le Drugstore Parisien marketing campaign, Wunderman Thompson Paris placed dozens ...
- Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media MetricsThrough smart TVs, Kinetiq says it can link TV brand exposures to ...
- Google Cloud Search Tool Finds Data Stored In SAP, Salesforce And Other PlatformsGoogle has developed a tool that lets marketers and other enterprise customers ...
- Google Introduces Cloud For Retail, Highlights Vision Product Search, RecommendationsCustomers using Vision Product Search take product photos and get real-time results ...
- Barkley Wins Taco John's Creative AORBarkley will be responsible for brand strategy, integrated creative campaign development, digital/social ...
- DAZN Taps Tracy Morgan For Major Marketing CampaignThe first 30-second ad will debut during WWE's Wrestlemania 35, held on ...
- Amazon, Maxwell House Team For Mrs. Maisel's HaggadahThe two companies are turning the Passover Seder into a brand-marketing bonanza ...
- OTT Measurement Firm Tru Optik Raises $10M, Boosts MarketingThe company plans to use the money to up sales and marketing ...
- VentureBeat Introduces Marketing, Branded Content Studio VB LabVB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strategic ...
- Re-imagining Tauck.com For A New Generation Of TravelersDentsu-Aegis digital shops Isobar and Firstborn teamed up for a soup-to-nuts overhaul ...
- 4As Case Study: Audi's Effort To Move The Needle In The U.S.Audi has had a pretty rocky history in the U.S., admitted Loren ...
- WFA Elects Rajamannar PresidentMastercard CMO Raja Rajamannar has worked at the company since 2013, and ...
- Feds Reportedly Subpoena Marketer In Media-Buying ProbeWhy would a marketer have to be subpoenaed to hand over evidence ...
- Time To Restore An Investment Approach To MediaStrategy gets lost in the rush to capitalize on new media connection ...
- Kraft Heinz: Latest Poster Child For CPGs' ConundrumsSlashing costs without sufficient growth investment won't work for food or other ...
- Amazon, Thank YouAs ecommerce continues to head past $4 trillion, I have increasingly heard ...
- In-App Ads Better Hedge Against FraudDuring the second half of 2018, in-app advertising experienced 25% fewer fraudulent ...
- Sponsorships Are Not A Game, Neither Are Their ROIsEnsure specific sponsorship elements (and the KPIs and methodology for measuring them) ...
- Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'Most marketers feel they are doing at least an "okay" job of ...
- Please, No More 'Art & Science' Of MarketingIt's time to abandon this trope, which every senior marketer uses to ...
- Alert! Feedback To Your Email Campaign Is Close At Hand"It is helpful for getting to know your customers with direct feedback ...
- Marketers Want Sabbaticals, But Very Few Take ThemThe Marketing Week Career And Salary Survey 2019 shows that an increasing ...
- Clayton Offers Affordable Home OwnershipThe company's goal is to "democratize" luxury and provide attainable home ownership ...
- Amazon Launching 'Moments' Marketing ToolThe company has been testing Moments with a number of partners, including ...
- Toyota's Laukes Named Automotive Marketer Of The Year"Ed Laukes and his team have demonstrated consistency, focus and the ability ...
- Mastercard CMO Wins WFA Global Marketer AwardKey to his victory was Mastercard's extension of its iconic "Priceless" campaign ...
