- Carter's Banishes Monsters, Boosts Confidence, Helps Kids Glow
Marketing Daily, Sarah Mahoney - Friday, September 25, 2026
In a series of brand moves, the value apparel company looks f ...
- Genre-Jumping Keeps M&M's One Episode Ahead
CPG Insider, Sarah Mahoney - Friday, September 25, 2026
The wisecracking candies fend off telenovela passion, 'Survivor' guilt, and crime-show creepin ...
- Horizon Commerce, Pacvue Expand Alliance
MAD, Steve McClellan - Thursday, September 24, 2026
According to the companies, the main goal is to help brands shi ...
- Record Holiday Sales? Mostly, It's The Price
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2026
A new flurry of forecasts finds people will protect holiday budgets ...
- Data Proves Converse Should Have Known Better
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2026
Marketing discipline and common sense both failed the cratering Nike brand. Wh ...
- Microsoft Adds Agentic Capabilities, Challenges Meta
MediaDailyNews, Laurie Sullivan - Friday, September 25, 2026
A redesigned Copilot app, announced Friday, shifts from a standard chatbot ...
- Over Half Of Retail Marketers Are Increasing Their Holiday Ad Budgets
Around the Net In Media, Ray Schultz - Wednesday, September 23, 2026
Retail marketers are gearing up for the holidays, with 55% increasing the ...
- JCPenney Drafts Teachers - And Football - In New Fashion Push
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2026
Using "Thursday Night Football," Substack and educators with a fashion edge, t ...
- Marketing Is Merciless, But Dentsu Anime Deal Is Also Very Beautiful
MediaDailyNews, Joe Mandese - Thursday, September 24, 2026
The deal with blockbuster Japanese anime publisher Kodansha makes Dentsu the prima ...
- Best Buy Ads Pushes Further Into Commerce Media, CTV
MediaDailyNews, Laurie Sullivan - Wednesday, September 23, 2026
Best Buy will announce new CTV ad offerings Wednesday, significantly expanding i ...
- OpenAI Loyalty Settles In, Reshapes Advertising, Marketing Funnel
Performance Marketing Insider, Laurie Sullivan - Thursday, September 24, 2026
Many consumers have begun to settle into routines with preferred chatbots. T ...
- Taboola Offers Platform For Converting Shoppers Who Show Intent
Around the Net In Media, Ray Schultz - Tuesday, September 22, 2026
Taboola Inc. has launched an identity offering called Realize ID that ...
- Google's Former Safety Chief Calls For Slowdown In AI Development
Around the Net In Media, Ray Schultz - Tuesday, September 22, 2026
Tom Siegel, the former vice president of trust and safety at Googl ...
- Microsoft Tracks AI Adoption, U.S. Stalls
MediaDailyNews, Laurie Sullivan - Monday, September 21, 2026
The report, released today, tracks how generative AI is spreading across 1 ...
- Amazon Blocks Shoppers From Using New Meta Agent
MediaDailyNews, Colin Kirkland - Monday, September 21, 2026
Amazon has restricted its customers from using Muse AI - Meta's newe ...
- Paramount Settles: Can It Operate With Many Long-Term Restraints?
TV Watch, Wayne Friedman - Tuesday, September 22, 2026
Can the company hold on with these restrictions for five years? A ...
- Pinterest Brings Scoring To Ads Manager
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2026
A new scoring system will give marketers using Pinterest Ads Manager ...
- Havas Media Names Olney Global Head Of Effectiveness
MAD, Steve McClellan - Monday, September 21, 2026
He will work with strategy, planning, data and analytics teams to establi ...
- I'm So Glad Bill Harvey Picked Us
MediaDailyNews, Dave Morgan - Sunday, September 20, 2026
"In the six days of creation, when chaos was ordered into heav ...
- My Code Adds 3 Executives To Senior Ranks
MAD, Fern Siegel - Thursday, September 17, 2026
The multicultural company also includes the Remezcla Agency and Studio. ...
- New Mastercard Ads Tap Small Business 'Dreamonomics'
Marketing Daily, Sarah Mahoney - Thursday, September 17, 2026
The marketing push highlights digital tools for turbulent times on Main Str ...
- Sam's Club Expands Predictive Ad Targeting
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2026
Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding i ...
- Automating The Massive Ad Pivot
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2026
'OpenAI Sponsored Agents' launched earlier this week with new integrations, with HubSp ...
- Should Elusive Streamer 'Brands' Just Focus On The Show?
TV Watch, Wayne Friedman - Friday, September 18, 2026
If consumers increasingly have no favorite "brands," what does this mean f ...
- Garbutt Joins Brandtech As Global CCO
MAD, Fern Siegel - Wednesday, September 16, 2026
His brand experience includes Apple's "Shot on iPhone" and IBM's "Smarter Citi ...
- Campaign Data Is First-Party Data, Too, And Maybe Brands' Best Tool
Marketing Insider, Kym Insana - Thursday, September 17, 2026
Most buying platforms have a mechanism through which a brand can reque ...
- Threads Rolls Out Creator Tools For Podcast Discovery
MediaDailyNews, Colin Kirkland - Wednesday, September 16, 2026
Building on its Super Bowl 2026 NFL Media Center launch, Threads ...
- NFL Expands Prediction Market Ad Ban To In-Stadium Signage
Around the Net In Media, Ray Schultz - Tuesday, September 15, 2026
The NFL has extended its ban on prediction-market advertising during games ...
- WPP: Agentic Creates Brand Language, Data Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, September 15, 2026
Data accuracy as it relates to agentic commerce has become a hidd ...
- Meta Launches Creator Marketing Hub, Live Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, September 15, 2026
Meta is investing further in creator marketing and live streaming. As pa ...