Tag results for "marketing"
- Publishers Make CMOs Key To Consumer ReachPublishers are taking a more holistic approach to marketing - it isn't ...
- Transparency: The Future Of Advertising, Marketing SectorsWhile senior marketing executives need to be mindful of budget, no brand ...
- Behavioral Trends For Indecisive Consumers Show Longer Path To PurchaseA study found 69% of U.S. and UK shoppers won't make spontaneous ...
- Facebook's Ad Platform Disapproves Of Black Friday AdsFacebook's glitch in its system for buying online ads has experienced outages ...
- Battle Of The Gurus In 'Marketing Week'Shots fired! As the kids would say. Marketing Week columnist Mark Ritson ...
- Sage Communications Acquires Virtual MarketingFounded in 2007, Virtual Marketing provides marketing and advertising support to clients ...
- Adobe Is M&A Leader In The Media-Marketing SpaceThat's through the first 10 months of the year, and the martech ...
- ID Comms Expands To The U.S.UK-based media and marketing consultant ID Comms opened its New York office ...
- Sell Your Challenger BrandsUnlike the other brands in the portfolio, challenger brands don't start with ...
- Why Marketing Is Increasingly Polarizing EverythingOur country is being split down the middle and driven to either ...
- How To Cut CMO TurnoverHave clear metrics; listen to your CMO -- these are among the ...
- How To Avoid A Cringey Or Embarrassing Business NameA name should appeal to your specific audience and help you succeed. ...
- Pinterest Scores On Key Fronts With MarketersKochava picks Pinterest as the top media partner in terms of data-signal ...
- Here Comes Generation AlphaWhile marketers are just starting to understand Generation Z (born between 1996 ...
- Marketers Move Agency Functions In-House -- But True Benefits Remain FuzzyThe ANA released a report on "in-housing" agency functions that sheds some ...
- SurveyMonkey CMO: Search For The Perfect QuestionsSurveyMonkey CMO Leela Srinivasan doesn't think marketers spend enough time thinking about ...
- Dentsu and WPP Led Q3 Marcoms M&A ActivityAccording to research from M&A and fundraising advisor Results International, there were ...
- Sears Was A Game-Changer -- But It Was SecondSears was a me-too company. But it helped put Main Street general ...
- Marketers Don't Understand SEO, Report SuggestsSome 83% of businesses think their digital marketing efforts help them achieve ...
- Mailchimp Undergoes Rebranding, Evolves BusinessMailchimp is unveiling a new brand identity as the email marketing company ...
- George P. Johnson Scoops Up Kenwood ExperiencesThe acquisition will complement GPJ's experiential marketing services. Kenwood's nine-person team will ...
- Adthena Poised To Double Size Of BusinessAdthena developers are building out a search platform for advertisers to attract ...
- Taming The Complexity Of Modern MarketingEmbracing the complexity means expanding your horizons beyond traditional marketing science techniques, ...
- NASCAR Promotes Marketing Exec To PresidentSteve Phelps played a key role in negotiating partnership agreements with Coca-Cola, ...
- The Trade Desk, IMA Adjust To Living In A Digital WorldA Certified Management Accountant buddies up with a robot in a spot ...
- Sinclair Hires Jeff Carroll, Former NBCU Marketing ExecutiveCarroll will work on what the company says is the goal to ...
- In Or Out: It's Really About Making Sense Of The MarketThe in-house vs. outsourced question touches on the increasingly disruptive nature of ...
- Turo Gives Traditional Car Rental Companies A Run For Their MoneyThe price difference between Turo and the traditional rental car companies for ...
- The Mysterious Forces Of MarketingThere are three primary groups, each with very different perspectives, needs, and ...
- USA Today Network Launches LOCALiQ, Consolidates Marketing Solutions For Local BusinessesWith the launch of LOCALiQ, the USA Today Network is able to ...
