Tag results for "marketing"
- Samsung Touts Brand Vision, 'Team Of Rivals' Approach It's easier to herd cats than to get agencies to work together. ...
- Unilever's Weed On Viewability, Fraud And What Hellmann's Mayonnaise Sounds Like"If you don't have your ad viewed, you are dead," Weed told ...
- Fox TV Group Taps Ryan As CMOIn what Fox TV Group says is a new position, Ryan will ...
- Has Anything Changed Since ANA's Report On Media Transparency? Why, Yes!Digital News Daily Editor Tobi Elkin wrote an article earlier this week ...
- Study Challenges Conventional Assumptions About Fathers The study, from consultant The Family Room, identifies what are described as ...
- IAB Issues New Mobile Marketing Guidelines, Tackles Cross-Device TargetingThe guidelines encompass identifiers required for user-level mobile and cross-screen marketing activities, ...
- BlueVenn, Inka Solutions Partner To Enhance Marketing For News MediaBlueVenn, a U.K.-based customer data software provider, and marketing technology company Inka ...
- Simulmedia To License VAMOS System To MarketersVAMOS predicts TV viewing patterns weeks ahead of program air dates and ...
- An Effie First: Interpublic Group Is Top-Ranked NA Holding CompanyEffie Worldwide revealed its North America Effectiveness Awards at a New York ...
- Macron Appeals To Americans: 'Make Our Planet Great Again'By changing one word and adding a pronoun, President of France Emmanuel ...
- Mom Gets A Makeover In Family DynamicsMarketers invest billions of dollars every year targeting moms on the age-old ...
- Podcasts Offer Competition For $33 Billion U.S. Streaming Audio Market A growing number of podcasting networks are making actionable information available, giving ...
- SourceMedia Unveils New Outstream Video Ad FormatsSourceMedia has continued its digital reinvention in 2017 with the launch of ...
- Kantar Millward Brown, Samba TV To Launch TV Measurement EffortThe partnership will link up Kantar Millward Brown's Ignite panel, which includes ...
- Effie Worldwide Names Most Effective Global Marketers Now in its seventh year, the Effie Index recognizes the companies that ...
- How Vision And Strategy Can Kill A Marketer's Job SecurityMarketing is becoming more powerful, but the markets themselves are becoming more ...
- ARF Selects Jim Spaeth For The Erwin Ephron Demystification AwardIn exemplifying Erwin's legacy, characteristics and contributions to the advertising and media ...
- Hearst Revamps Auto Ad Sales Under One DivisionHearst is reorganizing its automotive advertising sales and marketing operations for all ...
- Redefining What Constitutes Mobile MarketingToday, marketers are able to use cars in an even more powerful ...
- Grey, UNICEF Partner To Teach Kids Marketing Skills The idea is to help youngsters be better equipped and prepared to ...
- Mobile First to Mobile Always: Create the Right Customer Experience Mobile is no longer just about the device; it's a state of ...
- The Next Step For Local TV Advertising Is Automation (Programmatic)While the TV industry as a whole has moved to embrace automation, ...
- Samsung, WPP Shops Reimagine The Pop-Up Store The firms unveiled a new turnkey pop-up product at WPP's Global Retail ...
- Jeff Bezos' Secret Message For Marketers Marketers channeling their inner Maverick (Tom Cruise's character in "Top Gun") often ...
- PlaceIQ Launches LandMark Location-Data OfferingLandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketing ...
- Why Some Are Dead Set Against VR HeadsetsThere's not enough content, say many respondents to a survey. But 43% ...
- Mobile Ads: Pick Your Outcome, Not Your KPITalk to brand advertisers about the possibilities of mobile advertising, and enjoy ...
- Mother's Day Trends To Remember After The HolidayViant found that shopping habits depend on family dynamics. Jewelry is a ...
- Ad Agency Launches 'Think Strategically Now' Low Cost research ServiceThe 4-step process begins with a "Briefing Doc" the client completes to ...
- Traditional TV This Upfront: We Got Big Data, TooAll marketers won't agree on the mix of media -- traditional and ...
