Tag results for "marketing"
- Driving Privacy-Centered GrowthAs marketers prepare for the reality of a privacy-centered world, there a ...
- Google Responsive Display Ads Go Vertical AutomaticallyResponsive Display Ads will undergo a major transformation in second-half 2022, connecti ...
- Tegna Ad, Marketing Services See 10% Growth In Q1, Higher Political AdvertisingPolitical ad revenue has spiked to $18 million for the first thr ...
- Nextdoor Influencers: 71% Of Users Have Shared A Business RecommendationNextdoor neighbors have become influencers as the platform grows, so the compa ...
- Google Analyzes NBA-Related Searches For MarketersLotame this week released data showing how audience segments representing NFL enthusias ...
- OAAA Forms 'Brand Council,' Will Advise, Shape, Beta Test Emerging Out-of-Home MediaThe association described the council's process as a series of "closed-door sessio ...
- The Best Ecommerce KPIsMarketers often wonder what KPIs they should be tracking. Ecommerce veteran Christoph ...
- Defying Expectations: Petco CMO Stands Out From The Pack"It was one of those early moments in my career where ...
- The Brand Illusion: Senior Marketers See No Differences In Customer ValueFifty-nine percent of marketers believe it's a fallacy that some customers a ...
- Google To Offer Free Tech Training For U.S. Workers, Digital Marketing CertificateGoogle said it will donate up to $100,000 of training scholarships f ...
- Tinuiti's 'Bob And Weave' Strategy Earned It Microsoft Advertising Global Agency Of The Year AwardMicrosoft Advertising this week named Tinuiti Global Agency of The Year f ...
- On Their Toes: Why Brands Are Embracing Agile MarketingMost marketing teams are successful at Agile Marketing, but only 29% a ...
- Zig Then Zag: A White Castle Alum's Path To CMO"I'd be in meetings and be the only woman in a meetin ...
- Marketing Teams Are Beleaguered In Wake Of Pandemic, Study FindsMany are overworked, and have given up salary and benefits that ha ...
- SiriusXM Adds 3 Marketing ExecutivesThree new marketing heads will report to SiriusXM's SVP of brand a ...
- Bucking the Norm: A Political Marketing Exec's Strategy for Success"Stop pussyfooting around the situation, just tell me what you're willing ...
- Webbula Creates Portals For Email Service PartnersWebbula says it is connecting email marketers with agencies and service provid ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- Marketers Are Overwhelmed By Martech, Study FindsMost lack the technical ability to deploy new technology, Clevertouch reports. ...
- Constant Contact Finalizes Purchase Of Vision6, Australian Email Software FirmThe purchase follows last's year spinoff of Constant Contact as a stand-alo ...
- How Google Multisearch -- Combining Text And Image -- Will Change SEOGoogle Lens now allows those searching to ask questions about the pho ...
- Incubeta's Acquisition Of Extendo Strengthens Foothold In Latin America, Ties With GoogleThe digital marketing group's acquisition of data-driven marketing company Extendo, a premie ...
- InMobi Shoppable Videos Launch With Avocados From Mexico, HP, TinuitiInMobi unveiled an interactive video offering to help consumers discover products a ...
- Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three PlatformsKroger Precision Marketing, the retail media business of Kroger, announced Monday t ...
- Mall of America's Marketing Maven: "It's Never Boring""Leave the door open and continue to explore, and as your passio ...
- How Artificial Intelligence Will Transform Health MarketingAI will have a major, transformative effect on healthcare marketing by impacti ...
- Media By Mother Taps Cohen As Marketing Intelligence DirectorCohen's focus will be the Premier Bankcard, GoFundMe and Ceria accounts. ...
- Microsoft Advertising Makes Reporting Intuitive As GMV Hits All-Time HighMost shoppers now begin their product searches on digital channels, and studi ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-HouseFoundry took off in a new direction in February to combine first-par ...
- Big 6 Team To Support New Graduate Media Program, Fund Full ScholarshipsIPG, Publicis, Havas, Dentsu, Omnicom, and WPP will sponsor the full ri ...
