- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest differen ...
- Amazon Taps Bigalow From Fox, For Devices OTT Partner Marketing
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
Bigalow will support joint marketing efforts between Amazon and content providers su ...
- You & Mr Jones Completes $260 Million Series B Funding
Mediapsssst, Richard Whitman - Thursday, January 14, 2021
The company, founded by former Havas Group CEO David Jones has ju ...
- Bed Bath & Beyond Hires New Agencies, Taps Two Agency Vets To Bolster Marketing Ranks
MAD, Steve McClellan - Wednesday, January 13, 2021
The moves follow the unveiling last fall of the company's "recovery pla ...
- 18 Ways To Improve Your Marketing In 2021
Around the Net in Email, Ray Schultz - Monday, January 11, 2021
Marketing has changed, between the COVID-19 pandemic and technology and regulatory change ...
- Marketing All-Star: Ciara Dilley
MediaPost All Stars, Steve Ellwanger - Tuesday, January 5, 2021
Even before COVID-19, product innovation in the CPG space was hyper competiti ...
- What to Look for in 2021: Empowerment and Positivity
MAD, Rick Milenthal - Monday, January 4, 2021
Though it was not the year anyone foresaw - and certainly n ...
- Verizon Media Exec Offers Ad-Tech Forecast
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Email is the de facto successor to the cookie, says Ivan Markma ...
- The DNA Payday: How Marketers Might Use And Abuse Genetic Data
Email Insider, Ray Schultz - Tuesday, December 22, 2020
DNA information could fuel real-time email and web campaigns, judging by ...
- Affiliate Channels, Ranked And Rated
Inside Performance, Laurie Sullivan - Tuesday, December 22, 2020
The Martech Record Market Presence Index is a measurement of buyer inte ...
- Penske Plans To Merge Business Functions Of Music Titles, Names New Hires
Publishers Daily, Sara Guaglione - Wednesday, December 16, 2020
Combining back-end business of 'Rolling Stone,' 'Billboard' and 'Vibe' brings ad sale ...
- Martech Marching Orders: Apps And Customer Acquisition Are High On The 2021 Priority List
Email Insider, Ray Schultz - Tuesday, December 15, 2020
An Iterable study finds that 83% of brands will include artificial intelligen ...
- Solid Gold Benchmarks: Who Scores The Best Email Metrics Worldwide
Email Insider, Ray Schultz - Monday, December 14, 2020
The Americas have the lowest unsubscribe rates, but they pull the medi ...
- ANA Pivots On Marketing 'Word of the Year'
MediaDailyNews, Joe Mandese - Monday, December 14, 2020
"Pivot" has been named the marketing word of the year for 202 ...
- What The Marketing Word of the Year Should Be, For Those Who Care
RTBlog, Joe Mandese - Monday, December 14, 2020
Coming out of what may well be the greatest year of self-reflecti ...
- Taking TV Sports Marketing To Extremes
TV Watch, Wayne Friedman - Monday, December 14, 2020
How about umpire uniforms for the professional sport of cricket? ...
- How To Remain Compliant With GDPR
Around the Net in Email, Ray Schultz - Friday, December 11, 2020
There has been much talk about GDPR. But do marketers understand i ...
- Google Accuses IAC/InterActive Of 'Deceptive Marketing Practices'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
"Google has taken hundreds of millions of dollars from us to adverti ...
- Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other Marketers
Television News Daily, Wayne Friedman - Monday, December 7, 2020
President Donald Trump's brand has declined in added advertising value among so ...
- Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
Newsletters have fallen from the top three most-used tactics, Influitive reports. ...
- Seismic Acquires Grapevine6, Launches New Social Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
The purchase will allow sales teams to engage buyers across multiple soci ...
- Report: Social Channels Are Critical To This Year's Holiday Marketing
MAD, Larissa Faw - Wednesday, November 25, 2020
Marketers need to explore as many new digital offerings as possible ...
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2020
U.S. ad and marketing spending will fall 7.1% this year to $494. ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said da ...
- Polls Are Off In Predicting Election Results -- Can Marketers Trust Marketing Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, November 16, 2020
The validity of research came into question again following the 2020 presidenti ...
- ARF Acquires Marketing Science Institute
MediaDailyNews, Joe Mandese - Friday, November 13, 2020
In yet another roll-up of marketing trade associations, the Advertising Research Foundati ...
- Sony PlayStation And Microsoft Xbox New Consoles To Launch This Year
Television News Daily, Wayne Friedman - Thursday, November 12, 2020
Sony PlayStation continues to outspend competitors in major national TV advertising ...
- Why Marketing, Sales And IT Have To Be Integrated: Martin Sorrell
Around the Net In Digital, Ray Schultz - Thursday, November 12, 2020
Marketing and sales teams have long been siloed. But trends are forci ...
- Ad Veterans Launch Creative Consultancy
MAD, Steve McClellan - Tuesday, November 10, 2020
"Our mission is to get people to believe in brands," says co-found ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" progra ...