Tag results for "marketing"
- Diageo Becomes NFL's First Official Spirits SponsorTerms were not disclosed, but one estimate put the all-in cost ...
- MRC Inducts Hall Of Famers J. Walker Smith, Norman HechtThe Market Research Council (MRC) Thursday will induct two journeyed marketing a ...
- EU Regulators Concerned About Dominance Of Amazon, Apple, Google AssistantsThe European Commission comments come after a year-long inquiry into voice assistan ...
- Instagram Introduces Creator Affiliate Program, Ways To Monetize ContentInstagram on Tuesday introduced an affiliate program and Shops for creators ...
- Luxury Brand Piaget Uses Instagram To Serve CustomersPiaget marketers are using the company's website and the Instagram messaging a ...
- Cisco Kicks Off Largest Campaign For Meeting Platform WebexPositioning itself under a new category umbrella -- Hybrid Work -- Web ...
- Salesforce Easing CRO Pressures To Generate RevenueSalesforce is making quite a few changes to its platform lately, ...
- Email Now Takes A 20% Share Of The Average Marketing Budget: UK DMAEmail is the most used channel for most brands -- but i ...
- Google Updates Customer Match, Performance Max, Adds Automation ProductsHere are the announcements Google made at its virtual Marketing Livestream eve ...
- Report: Marketers Believe Supplier Diversity Is ImportantThe ANA issued a report on the subject a week after Byr ...
- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining LessAlmost half sent more cold emails to prospects during the past yea ...
- Stirista Launches New Division, AccessB2BA gap in the business-to-business landscape led Stirista this week to laun ...
- SimpliSafe Secures Its Next Growth StrategySimpliSafe, the category-defining brand of DIY home security, has already succeeded ...
- Multicultural Representation In Automotive AdvertisingTo ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Return on Delight: Thinking Beyond Tecovas' Bottom LineWith a Net Promoter score of 92, the Tecovas brand clearly captur ...
- 5 Search Trends That Are Here To StayEvery aspect of how people work, live, shop and relax has be ...
- What Advertisers Get Wrong When Marketing To Asian-AmericansWhile multiculturalism remains a hot topic within Adland, particularly with Black a ...
- Tobin Joins DDB As Global Chief Marketing & Communications OfficerMost recently with the 4As, Donna Tobin will oversee all internal a ...
- Kubota Tractor Names Goodway Group Agency Of RecordGoodway Group will serve as Kubota's main digital strategy partner across corpora ...
- Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The YearDuring Hall's more than 12 years at Microsoft, the company has w ...
- Marketing Ops Fail: Marketers Challenged By PandemicMarketers have been forced to examine their marketing operations' effectiveness to impro ...
- Marketing, Sales Teams Least Data-Driven DepartmentsSome 36% of execs working with data base decisions on instinct, abo ...
- Beyond Mother's Day: Why A Moment Marketing Strategy Is CrucialFor shoppers and marketers looking to connect with moms in a speci ...
- Why Microsoft Is Giving Away Some Data Integration To Sell More AdsTaking a page from Gillette's brilliant marketing strategy of giving away razo ...
- Healthcare Search Terms Link To Vital Information, Lift Results During PandemicMarketers supporting healthcare clients must provide accurate, relevant messaging that conveys empath ...
- Google Becomes WNBA Changemaker For Women's National Basketball AssociationJoining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will ser ...
- Schlotzsky's Drafts Terry Bradshaw For 'Meatier' Sandwich Tutorial"Train For A Mouthful" is part of a BOGO promotion to genera ...
- Rakuten Advertising Looks Past Apple Privacy Changes To Thriving BusinessWill more ad dollars be pushed into affiliate marketing as Google, Appl ...
- Sling TV Is Raising Prices, But Lowering National TV Marketing SpendSling Orange and Sling Blue packages typically sell for $35 per mon ...
- Google Tests Ad Relevance Survey In Gmail DesktopGoogle is using data from an ad usefulness survey run in Gma ...
