Tag results for "marketing"
- PebblePost Secures $47M To Conclude Series B Funding RoundThis announcement concludes the company's Series B funding round that included $15 ...
- More MarTech Tools, Less Market Consolidation?Scott Brinker's annual Marketing Technology Landscape graphic is a reminder that the ...
- Study: 100% Now Use First-Party Data To RetargetThe number of video/TV campaigns using first-party data more than doubled between ...
- Only Two-Fifths Of Ad Execs Say Their Agencies Don't Take KickbacksNearly one in five ad executives acknowledge that ad agencies now take ...
- Understanding The 'Corpsumer' SegmentGlobal PR agency MWWPR commissioned a Wakefield Research study that found roughly ...
- Data In The Age Of Wisdom (And Foolishness)Arguably, there has never been a more challenging time to be in ...
- Burger King's Machado, GE's Comstock Among Ad Club Of NY HonoreesThe Advertising Club of New York Is honoring industry luminaries at a ...
- Chief Endangered Marketing OfficerI have written in the past that the CMO of today is ...
- Paid Search Advertising Still Outranks Social In PerformanceDespite struggling to keep up with new tech, marketers repeatedly test campaigns ...
- IAB Tech Lab Updates Podcast Measurement GuidelinesThe Interactive Advertising Bureau (IAB) Technology Lab on Tuesday released updated measurement ...
- Majority Of Marketers Still Struggle With Adaptive Marketing, Per CMO CouncilAbout 67% of the CMOs participating in the study released Tuesday rank ...
- Vistar Media Leverages Partnerships To Assess Automotive OOH AttributionGeospatial technology firm Vistar Media on Thursday launched new solution to help ...
- Hurry, Hurry! It's The Big Honkin' Independence Day Sale! Yep, it's all about great deals. Well, no, it really isn't and ...
- The Disconnect Between Buyers And Sellers In Advertising, MarketingI wanted to talk to you about the art of the deal. ...
- If You Can't Run With The Big Dogs, You'd Better Stay On The Porch "Amazon is buying Whole Foods." It's impossible to overestimate the impact those ...
- Ready, Shoot, Aim: Sometimes, You Have To Operate This WayHow much of your advertising campaign is strategic vs. impulsive? What balance ...
- Each Generation Sees It DifferentlyOver the last decade, marketers have adapted to the boom of technology ...
- Revolving Door: JustWatch Names Wahle SVP Marketing & Business DevelopmentMovie marketing agency JustWatch, has named Aaron Wahle SVP Marketing & Business ...
- Samsung Touts Brand Vision, 'Team Of Rivals' Approach It's easier to herd cats than to get agencies to work together. ...
- Unilever's Weed On Viewability, Fraud And What Hellmann's Mayonnaise Sounds Like"If you don't have your ad viewed, you are dead," Weed told ...
- Fox TV Group Taps Ryan As CMOIn a new position, Shannon Ryan will be responsible for all marketing ...
- Has Anything Changed Since ANA's Report On Media Transparency? Why, Yes!Digital News Daily Editor Tobi Elkin wrote an article earlier this week ...
- Study Challenges Conventional Assumptions About Fathers The study, from consultant The Family Room, identifies what are described as ...
- IAB Issues New Mobile Marketing Guidelines, Tackles Cross-Device TargetingThe guidelines encompass identifiers required for user-level mobile and cross-screen marketing activities, ...
- BlueVenn, Inka Solutions Partner To Enhance Marketing For News MediaBlueVenn, a U.K.-based customer data software provider, and marketing technology company Inka ...
- Simulmedia To License VAMOS System To MarketersVAMOS predicts TV viewing patterns weeks ahead of program air dates and ...
- An Effie First: Interpublic Group Is Top-Ranked NA Holding CompanyEffie Worldwide revealed its North America Effectiveness Awards at a New York ...
- Macron Appeals To Americans: 'Make Our Planet Great Again'By changing one word and adding a pronoun, President of France Emmanuel ...
- Mom Gets A Makeover In Family DynamicsMarketers invest billions of dollars every year targeting moms on the age-old ...
- Podcasts Offer Competition For $33 Billion U.S. Streaming Audio Market A growing number of podcasting networks are making actionable information available, giving ...
