Tag results for "marketing"
- Samsung Ads Strikes Measurement Deal With Oracle's MoatSamsung's Smart TV homes will add a new data set to measure ...
- Nutter Butter Celebrates The Big 5-0Special packaging, custom content, sweepstakes and a clothing brand tie-in are all ...
- Marketers Aren't Meeting The Needs Of Today's Connected ConsumerThat's according to a report from the CMO Council and Worldwide Partners ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data SuggestsMarketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ads, ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team SuccessDraftKings tested to see which channel is best -- email or push. ...
- National Wildlife Federation Builds In-House Marketing TeamDawn Rodney, vice president for innovation/Chief Marketing Officer is re-envisioning the group's ...
- HBO Vet Spadaccini Named CMO, WarnerMedia EntertainmentSpadaccini will be responsible for all marketing aspects of the new division, ...
- Axl Rose, Pinot Noir -- And MarketingIf you ask marketers what they wish they had more of, they ...
- Kantar Restructures Marketing Team, Names Burdet CMOWPP marketing research unit Kantar has restructured its marketing organization, naming Nathalie ...
- 4As Issues Brand Safety PlaybookThe book has chapters on establishing brand safety and suitability profiles, structuring ...
- Why Marketing Change Management FailsThe expectations for marketing change, especially by those without marketing experience but ...
- Jacqueline Cinguina Becomes First CMO, New York MediaCinguina will continue to oversee the sales/marketing organization, but her role will ...
- Brand Safety Handbook Finds Significant Reputation Risk, Offers Guidelines"The time and effort invested in detecting, reporting, addressing, and preventing these ...
- DAZN Taps Robert Stecklow To Lead North American MarketingStecklow says his team is preparing to flood the zone ahead of ...
- Actual Wage Growth Is 1.9%, But You Won't Hear That On TV NewsAfter adjusting for inflation, today's average hourly wage has just about the ...
- Wix Creates In-House Ad Agency With Gefen AcquisitionCloud-based Israeli development platform and tools company Wix has acquired creative agency ...
- Infront Launches Sports-Focused Digital Transformation Brand iX.coThe new unit combines Infront's digital services such as strategic consulting with ...
- WFA's Bid To Refocus Marketing Procurement PracticesThe organization has created a new "sourcing board" to transform the procurement ...
- Rethinking Marketing: The AgeLab DichotomyThe AgeLab is an innovation center designed to explore and alleviate challenges ...
- Getty Images Disability Collection Partners With Verizon MediaLast year, the three organizations developed guidelines for how to authentically reflect ...
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 MarketsThe platform allows cross-platform analyses for local TV and radio, both separately ...
- Amazon Scores Well With Online ShoppersA staggering 81% of U.S. consumers consider Amazon their go-to retailer. ...
- GoDaddy Integrates, Automates With YelpThe integration now offers an automated tool and alert that allows business ...
- Google Rolls Out New Features To Aid Local Marketing CampaignsBeginning this week, marketers can create and edit responsive search ads directly ...
- 'Game Of Thrones' Had A Modern-Day Visitor: StarbucksThat Starbucks cup appearing in the fourth episode of this season's "Game ...
- Social Marketers Call Understanding Target Audience A ChallengeSome 90% of social marketers believe that investing in social media has ...
- MMA Offers Strategies To Create Better Attribution ModelsThat includes going all-in with publishers in a "clean room" approach, which ...
- WPP Wins Consolidated VodafoneZiggo Ad-Marketing AccountThe holding company has created a dedicated team, WPP Go One, to ...
- Business.com Updates Marketing Platform, New Options For SMB OwnersThe new platform is designed to seamlessly connect buyers with the products ...
- iHeartMedia's CEO Hosts Marketing Podcast, Luminary Launches 6 New ShowsCEO Bob Pittman is set to launch his first podcast, dubbed "Math ...
