- Liz Reid Promoted To Head Of Google Search
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Liz Reid will become head of Search at Google and Cheenu Venkatacha ...
- Mythbusters: LinkedIn Edition
MediaDailyNews, Zach Oscar - Friday, March 15, 2024
Here's a follow-up myth to the myth that people like advertising: ...
- TikTok Tries To Prove Its Worth To U.S. Economy
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
This week, TikTok released a feature that allows creators to track trendi ...
- Meta Introduces Advantage+ Campaign Updates For Retailers
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
the new AI-powered ad tools aim to provide more information and personalizati ...
- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- Head Hunt: Firms Want Data Skills For Their Marketing Leadership Teams
Email Insider, Ray Schultz - Tuesday, March 12, 2024
In particular, firms want hard data analytics skill sets, Gartner reports. ...
- The Snap Behind Qualcomm's Dragon
Data & Programmatic Insider, Laurie Sullivan - Monday, March 11, 2024
Snapdragon wanted to connect with consumers on an emotional level through audi ...
- Form Follows Function: A Tool For Building Email, SMS Lists
Email Insider, Ray Schultz - Monday, March 11, 2024
Easy user interfaces are needed for onboarding new customers. Sendlane has add ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find Workarounds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Adjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Handy AI: From Email To Content, The Technology Has Many Uses
Email Insider, Ray Schultz - Friday, March 8, 2024
In a recent paper, digital marketing expert Scott Hall provides roster ...
- Microsoft Performance Max Expands Globally, Features And Platforms On Roadmap
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Microsoft will offer the option to buy ads through Microsoft Performance M ...
- Google Gives Advertisers An Open-Source Privacy Measurement Tool
Search & Performance Insider, Laurie Sullivan - Thursday, March 7, 2024
Google on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Global Ad, Marketing Spend To Rise 7.7% In 2024
Advanced TV Insider, Wayne Friedman - Wednesday, March 6, 2024
PQ Media expects growth in ad and marketing spend due to politic ...
- AI Clickbait: How Google Intends To Kill It
Search & Performance Insider, Laurie Sullivan - Wednesday, March 6, 2024
Google has announced updates and changes to its spam policy designed ...
- Following The Election Babble: Americans Prefer TV For Their News
Publishing Insider, Ray Schultz - Monday, March 4, 2024
TV is the first choice for those who want to follow t ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- IPG Unveils 'Engine,' Resets Creation In First-To-Market Adobe Deal
MAD, Steve McClellan - Thursday, February 29, 2024
The holding company has created a new operating system - already ...
- Can A New CMO Revitalize Rent The Runway?
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
After laying off 10% of staff and slashing marketing budgets, the compa ...
- Google Ads To Automatically Pause Ad Groups With Low Activity
Search & Performance Insider, Laurie Sullivan - Friday, March 1, 2024
Here's why search experts like Navah Hopkins, president at Navah Hopkins LL ...
- DMARCation: More Ways To Comply With Gmail's New Rules
Email Insider, Ray Schultz - Thursday, February 29, 2024
An advisory on how to deal with Gmail's looming changes from Act- ...
- The CEO With The Mighty Mouse Heart
Search & Performance Insider, Laurie Sullivan - Thursday, February 29, 2024
EXTE, pronounced X-T, is the official name of a newly created compan ...
- Derelict Security: Most Firms Suffered Phishing Attacks Last Year
Email Insider, Ray Schultz - Wednesday, February 28, 2024
Microsoft 365 accounts were vulnerable to phishing attacks, Egress says in i ...
- To Stunt Or Not To Stunt - That's Really Not The Question
Media Insider, Cory Treffiletti - Wednesday, February 28, 2024
One quandary facing strategists is whether to focus on the fundamentals ...
- QSRs Race Toward NASCAR Sponsorships
QSR Insider, Teresa Buyikian - Wednesday, February 28, 2024
Chuck E. Cheese's partnership has gone beyond a car wrap and fi ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
MediaDailyNews, Laurie Sullivan - Tuesday, February 27, 2024
Lexus wanted to ensure ads appeared alongside appropriate content, especially in ...
- Sur La Table Cooks Up AI Merchandising Strategy
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Sur La Table director Chadwick Radaz says the marketing team spent le ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...