Tag results for "marketing"
- How To Spend Your Social Ad Budget WiselyAdults in the U.S. spend more than two hours every day engaged ...
- ANA: Ad-Marketing Recruitment System Strained 'To A Breaking Point' A new report from the ANA Educational Foundation cites a "looming crisis" ...
- Talent Crunch Plagues Marketing IndustryThe ANA is calling on marketers and agencies to partner with educators ...
- Google Puts AI Behind Sub SalesGoogle is putting its formidable artificial intelligence capabilities at the disposal of ...
- Who Will Own The 'Marketing Cloud' Of The Future? Who will own the future of the trillion dollars or so spent ...
- Consumers Trust Each Other - Brands, Not So MuchA study of 45 brands found that messages delivered via owned social ...
- Augmented Reality: The Hottest Thing Marketers Don't Want We recently surveyed over 600 marketers across industries, roles, and levels to ...
- New Report Probing The Industry's Talent Crisis Due Out Next WeekThe ANA Educational Foundation (AEF) will be releasing what's being described as ...
- WFA Finds A Third Of Marketers May Not Be Compliant When EU Data Rules Take Effect Those that aren't fully complaint could be subject to fines totaling hundreds ...
- Martech Now A $34B Industry, Represents 16% Of Marketing BudgetsMarketers are currently spending an average of 16% of their marketing budgets ...
- More Agency Consolidation At WPP As Rockfish Becomes Part Of VMLThe VML-Rockfish combination is the latest agency consolidation move made by WPP ...
- Digitas CEO Weisman Departs For Dunkin' Donuts CMO Role The appointment is effective later this month. Weisman will lead marketing, product ...
- 4 Location Data Myths That Hold Back Your Marketing StrategyDigital signals have a place in measuring campaign effectiveness, but foot traffic ...
- Barroeta Named SVP Marketing, Creative At TelemundoBarroeta's new responsibilities encompass strategic development and execution of all consumer-marketing initiatives ...
- What The Ad Industry Can Learn From Nazis And TerroristsWhat can brands learn from the most persuasive "marketers" on earth: Nazis ...
- The Crippling Hidden Expenses Of Bringing Technology In-HouseBrands in need of ad and marketing technology have two options: implement ...
- Paid-Search Advertising Still Outranks Social In PerformanceWhen it comes to pay-per-click advertising, paid-search text ads remain the best ...
- Marketers Make The Most Of The EclipseLand Rover and photographer Alex Strohl captured one-of-a-kind photography of the eclipse ...
- Performance Horizon Moves AI Into Affiliate, Partner Marketing ChannelsMarriott Hotels & Resorts, British Airways, and fashion marketplace The Iconic were ...
- Advertising Not An Option To Alert Amazon Sellers Of Possible Overdue TaxesThe taxman cometh for Amazon sellers, many of whom advertise across the ...
- What Marketers Can Learn From TinderB2B marketers can start by taking some cues from the dating world ...
- Identity Is Not A StrategyMany companies in data and analytics are hanging their hats on identity ...
- Navigating The Most Digital Media-Crazed Time of Year: Holiday Shopping Season Every year, consumers get started on their holiday shopping earlier and earlier. ...
- Revolving Door: Audic Appointed Global Head Of Marketing At MirriadRebekah Audic has been appointed global head of marketing for Mirriad, the ...
- Answer It! Your Best Customer Is On The Line The phone customer converts faster, spends more, and churns less. Customers who ...
- Time Inc. Extends Consumer-Product Reach, Launches PetHero This fall, Time Inc. will launch a paid membership program targeting pet ...
- Spark Foundry President Ford Departs For AmobeeKatie Ford is leaving her role as president, managing director at Publicis ...
- Neustar Data Shows Snap's An Efficient Sales DriverReal-time information provider Neustar on Tuesday announced a marketing-mix model (MMM) partnership ...
- Daugherty To Lead ABC's New Marketing TeamDaugherty has been promoted to EVP marketing for ABC Entertainment, responsible for ...
- Time Inc. Sells Experiential Business INVNT INVNT, which specializes in live events and creative services, was sold back ...
