Tag results for "marketing"
- 'Soupman' Actor Thomas Hooks Up With Brand He Spoofed On 'Seinfeld'Actor Larry Thomas will represent the company across all media. The brand's ...
- Welcome To 'Marketing Today,' This Week With CarMax's Jim Lyski And Shamim MohammadThis week, "Marketing Daily" begins publishing a weekly series of podcasts hosted ...
- The Rise Of The HumansMaybe it's because I'm utterly confused by the second season opener of ...
- The Facebook Train Keeps A-Rollin'Despite the issues of election interference spanning from Russia to Cambridge, advertisers ...
- Direct-Brand Revolution Will Hit Media Industry HardAre big media companies ready for another big wave of disruption? They'd ...
- Reaching The Unreachable Millennials On TVMillennials are entering their peak years as consumers. This a challenge for ...
- Nielsen Offers New Ad-Defined Targeting For MarketersThrough its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeting ...
- Drivers Won't Pay Attention, But Fear Self-Driving VehiclesMillennials are the most likely to be distracted while driving, with only ...
- Blockchain Impacts On Marketing, Publishing Could Be Far-ReachingThe most obvious impacts will be on security, privacy and authentication, but ...
- Two Sides Of The Media SwordAs agencies gain more expertise in data analysis, in mapping marketing messaging, ...
- Former Epsilon CEO Frawley Joins Cogint BoardDigital performance marketing company Cogint, Inc. has appointed former Epsilon CEO Andy ...
- Buyer, Where Art Thou?RampUp, a confab about marketing tech, took place last month in San ...
- Search Surprises: Unexpected Holiday BumpsThe year-long study analyzes both search and direction requests, pinpointing the best ...
- Mondelez Decentralizes Via Regional CMOs; Taps Danone's Renaud As Global CMONew structure, overseen by Martin Renaud, looks to jumpstart growth by putting ...
- Why Marketing Attribution Projects FailOver the last several years, attribution providers have stoked the notion that ...
- Meredith Corp. Shakes Up Sales, Marketing Structure Of Former Time Inc TitlesMeredith Corp. wants to prioritize selling ads based on individual titles. Now, ...
- In, Out Or Something In Between: Trends In Marketing ServicesThe bad news for agencies and other external marketing services providers is ...
- Brands, Agencies Want Results From AI -- Not 'Calgon Moment'What do marketers want from AI platforms? While destressing marketers from the ...
- Epsilon/Conversant Taps Fagel To Lead MarketingBased in Chicago, he succeeds Tim Prunk as marketing head and reports ...
- Furniture Retailer Taps AI For MarketingRetailers are turning to artificial intelligence to help better connect with customers. ...
- Nautilus, Kalmbach Media Team For Marketing, Creative PartnershipThe partnership allows Nautilus to reach marketers and institutions through a large ...
- What Will a Direct-Brand Future Mean For TV Advertising?I am convinced that the emergence of direct-brand companies will have an ...
- Embracing Partner Marketing To Drive ResultsThere's an often-overlooked tool in your toolbox, an element that can bring ...
- ImpeachTrump.com Domain Name Goes Up For AuctionAs a man who trumpets his brand, Donald Trump should appreciate the ...
- Marketers Not Keen On AI-Powered ChatbotsA quarter of customer service and support operations will include virtual customer ...
- Paid Search Is Promoting Mobile Influence For MarketersSearch ads make it possible to capitalize on what Forrester calls "mobile ...
- HP's Multi-Faceted International Women's Day IntiativeThe tech giant also released a short film produced in-house at HP ...
- SourceMedia Introduces Branded Content, Native Ad OptionsThe company's clients are now able to add a layer of performance ...
- Entertainment: Fundamental To Human ExperienceOur "Truth About Entertainment" study looked at underlying entertainment consumption trends in ...
- Intel Documents Athletes, Events With Its VR TechnologyAs part of its marketing effort during the ongoing Winter games, Olympics ...
