Tag results for "marketing"
- Independent Agency of the Year: PMG"Being agile has really worked well for us, and the biggest differen ...
- Amazon Taps Bigalow From Fox, For Devices OTT Partner MarketingBigalow will support joint marketing efforts between Amazon and content providers su ...
- You & Mr Jones Completes $260 Million Series B FundingThe company, founded by former Havas Group CEO David Jones has ju ...
- Bed Bath & Beyond Hires New Agencies, Taps Two Agency Vets To Bolster Marketing RanksThe moves follow the unveiling last fall of the company's "recovery pla ...
- 18 Ways To Improve Your Marketing In 2021Marketing has changed, between the COVID-19 pandemic and technology and regulatory change ...
- Marketing All-Star: Ciara DilleyEven before COVID-19, product innovation in the CPG space was hyper competiti ...
- What to Look for in 2021: Empowerment and PositivityThough it was not the year anyone foresaw - and certainly n ...
- Verizon Media Exec Offers Ad-Tech ForecastEmail is the de facto successor to the cookie, says Ivan Markma ...
- The DNA Payday: How Marketers Might Use And Abuse Genetic DataDNA information could fuel real-time email and web campaigns, judging by ...
- Affiliate Channels, Ranked And RatedThe Martech Record Market Presence Index is a measurement of buyer inte ...
- Penske Plans To Merge Business Functions Of Music Titles, Names New HiresCombining back-end business of 'Rolling Stone,' 'Billboard' and 'Vibe' brings ad sale ...
- Martech Marching Orders: Apps And Customer Acquisition Are High On The 2021 Priority ListAn Iterable study finds that 83% of brands will include artificial intelligen ...
- Solid Gold Benchmarks: Who Scores The Best Email Metrics WorldwideThe Americas have the lowest unsubscribe rates, but they pull the medi ...
- ANA Pivots On Marketing 'Word of the Year'"Pivot" has been named the marketing word of the year for 202 ...
- What The Marketing Word of the Year Should Be, For Those Who CareComing out of what may well be the greatest year of self-reflecti ...
- Taking TV Sports Marketing To ExtremesHow about umpire uniforms for the professional sport of cricket? ...
- How To Remain Compliant With GDPRThere has been much talk about GDPR. But do marketers understand i ...
- Google Accuses IAC/InterActive Of 'Deceptive Marketing Practices'"Google has taken hundreds of millions of dollars from us to adverti ...
- Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other MarketersPresident Donald Trump's brand has declined in added advertising value among so ...
- Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study FindsNewsletters have fallen from the top three most-used tactics, Influitive reports. ...
- Seismic Acquires Grapevine6, Launches New Social ToolThe purchase will allow sales teams to engage buyers across multiple soci ...
- Report: Social Channels Are Critical To This Year's Holiday MarketingMarketers need to explore as many new digital offerings as possible ...
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even FasterU.S. ad and marketing spending will fall 7.1% this year to $494. ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data"Don't use small data to answer a Big Data question," said da ...
- Polls Are Off In Predicting Election Results -- Can Marketers Trust Marketing Data?The validity of research came into question again following the 2020 presidenti ...
- ARF Acquires Marketing Science InstituteIn yet another roll-up of marketing trade associations, the Advertising Research Foundati ...
- Sony PlayStation And Microsoft Xbox New Consoles To Launch This YearSony PlayStation continues to outspend competitors in major national TV advertising ...
- Why Marketing, Sales And IT Have To Be Integrated: Martin SorrellMarketing and sales teams have long been siloed. But trends are forci ...
- Ad Veterans Launch Creative Consultancy"Our mission is to get people to believe in brands," says co-found ...
- GroupM's Wieser On The Upside Of A PandemicSignificant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
