- CTV Ad Frequency Soars 80% In 2 Years: Report
Television News Daily, Wayne Friedman - Tuesday, March 26, 2024
The frequency of ad messages for CTV continues to increase -- risi ...
- AI Mates: How Both Consumers And Marketers Are Using It
Email Insider, Ray Schultz - Tuesday, March 26, 2024
Over half of all consumers in a survey by Adobe said th ...
- Sailing Across The Channels: How Brands Might Personalize Their Messaging
Email Insider, Ray Schultz - Monday, March 25, 2024
Intelligent Messaging - a tool from Merkle created by Dentsu's Integrated Solutio ...
- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- O'Leary's Plan To Buy TikTok Would Likely Not Include The Algorithms
MediaDailyNews, Laurie Sullivan - Friday, March 22, 2024
The plan is to raise $30 to $40 billion just for t ...
- Reddit Takes 'Snoo' Public As Stock Pops At Open
MediaDailyNews, Laurie Sullivan - Thursday, March 21, 2024
A video conveys what Reddit says are the brand's four traits: delightful ...
- Deloitte Digital's Secret GAI Branding Tool - Here's How I Tested It
Search & Performance Insider, Laurie Sullivan - Friday, March 22, 2024
Deloitte Digital will unveil something most companies have been hesitant to shar ...
- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- Joint Venture Formed To Assist Brands In Entering International Markets
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
AccuraCast and Motivity have formed a joint venture to help brands rea ...
- Microsoft Hires Google's DeepMind Co-Founder To Run New AI Unit
MediaDailyNews, Laurie Sullivan - Tuesday, March 19, 2024
Suleyman will oversee projects including integration of AI Copilot into Windows a ...
- Instagram Launches Ads With Promotional Codes Option
MediaDailyNews, Colin Kirkland - Tuesday, March 19, 2024
The new option gives users promo codes listed in the ad's captio ...
- Why This Taylor Morrison Exec Continues To Shake Things Up
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 28, 2024
"My husband is a stay-at-home dad, and, I think, still in 202 ...
- Liz Reid Promoted To Head Of Google Search
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Liz Reid will become head of Search at Google and Cheenu Venkatacha ...
- Mythbusters: LinkedIn Edition
MediaDailyNews, Zach Oscar - Friday, March 15, 2024
Here's a follow-up myth to the myth that people like advertising: ...
- TikTok Tries To Prove Its Worth To U.S. Economy
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
This week, TikTok released a feature that allows creators to track trendi ...
- Meta Introduces Advantage+ Campaign Updates For Retailers
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
the new AI-powered ad tools aim to provide more information and personalizati ...
- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- Head Hunt: Firms Want Data Skills For Their Marketing Leadership Teams
Email Insider, Ray Schultz - Tuesday, March 12, 2024
In particular, firms want hard data analytics skill sets, Gartner reports. ...
- The Snap Behind Qualcomm's Dragon
Data & Programmatic Insider, Laurie Sullivan - Monday, March 11, 2024
Snapdragon wanted to connect with consumers on an emotional level through audi ...
- Form Follows Function: A Tool For Building Email, SMS Lists
Email Insider, Ray Schultz - Monday, March 11, 2024
Easy user interfaces are needed for onboarding new customers. Sendlane has add ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find Workarounds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Adjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Handy AI: From Email To Content, The Technology Has Many Uses
Email Insider, Ray Schultz - Friday, March 8, 2024
In a recent paper, digital marketing expert Scott Hall provides roster ...
- Microsoft Performance Max Expands Globally, Features And Platforms On Roadmap
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Microsoft will offer the option to buy ads through Microsoft Performance M ...
- Google Gives Advertisers An Open-Source Privacy Measurement Tool
Search & Performance Insider, Laurie Sullivan - Thursday, March 7, 2024
Google on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Global Ad, Marketing Spend To Rise 7.7% In 2024
Advanced TV Insider, Wayne Friedman - Wednesday, March 6, 2024
PQ Media expects growth in ad and marketing spend due to politic ...
- AI Clickbait: How Google Intends To Kill It
Search & Performance Insider, Laurie Sullivan - Wednesday, March 6, 2024
Google has announced updates and changes to its spam policy designed ...
- Following The Election Babble: Americans Prefer TV For Their News
Publishing Insider, Ray Schultz - Monday, March 4, 2024
TV is the first choice for those who want to follow t ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...