- AI Fraud The Ad Industry Has Yet To Discover
Data & Programmatic Insider, Laurie Sullivan - Monday, July 27, 2026
AI has lowered the cost of faking a click, an install ...
- Commerce Media's Biggest Competitor May Be Its Own Organizational Chart
Research Intelligencer, Rob Williams - Monday, July 27, 2026
Dentsu says commerce media has reached a point where operational competence supersed ...
- Nielsen Upgrades Ad Spend Intel Platform
Television News Daily, Wayne Friedman - Monday, July 27, 2026
Nielsen says its competitive ad-spend platform will now be powered by ...
- Five Cherries Debuts, Named Social AOR For Fernet-Branca
MAD, Fern Siegel - Wednesday, July 22, 2026
The company is led by four partners who worked together at Gravi ...
- In Transparency We Trust, All Others Would Pay Cash
Media 3.0, Joe Mandese - Wednesday, July 22, 2026
That's right, roughly half of consumers would pay brands more - ...
- PHD, WARC: Agent/Consumer Spend To Reach $3.35T By 2030
MAD, Steve McClellan - Tuesday, July 21, 2026
The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purcha ...
- Not In-Game? Gen Z Scores Legacy Media Sports Points
TV Watch, Wayne Friedman - Wednesday, July 22, 2026
Gen Z may be the next generation of sports fans - b ...
- Stagwell Cleans Path To Media Buys
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
Stagwell is preparing to launch a marketplace that centralizes curated inventory fr ...
- OpenAI CFO Outlines Measurement Framework For AI Investments
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
OpenAI's CFO Sarah Friar outlined a new approach to measure the val ...
- Podcasts Get Measurement Guidelines From IAB Tech Lab
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 21, 2026
IAB Tech Lab, the standards arm of the IAB, has introduced n ...
- Trump Wants More Marketing Coverage: What's The Media Plan?
TV Watch, Wayne Friedman - Monday, July 20, 2026
Apparently, President Trump believes everyone needs to listen and that all med ...
- Back-To-School Shoppers Are Not Ignoring AI
MediaDailyNews, Laurie Sullivan - Friday, July 17, 2026
This is the first major back-to-school shopping season to introduce agentic agent ...
- Uncovering World Cup Stadium Brand Signage: Missed Opportunity To Score?
TV Watch, Wayne Friedman - Friday, July 17, 2026
On-air screen and TV announcers could only refer to the stadiums ...
- Texas AG Paxton Investigates LinkedIn Over 'Fake' Job Ads
Around the Net In Media, Ray Schultz - Wednesday, July 15, 2026
Texas Attorney General Ken Paxton is investigating LinkedIn, claiming that the compa ...
- WARC: Future Creative Depends On Audience, Community Signals, Not AI
MediaDailyNews, Colin Kirkland - Wednesday, July 15, 2026
Brands feeding their real-time community insights into AI systems are seeing ...
- Advertisers Cannot Ignore The Disappearing AI Browser
Data & Programmatic Insider, Laurie Sullivan - Monday, July 13, 2026
Anthropic's AI engine Claude is the latest to change how a brows ...
- Investors Can Proceed With Suit Against Zeta Global, Judge Rules
MediaDailyNews, Wendy Davis - Friday, July 10, 2026
Zeta Global must face a lawsuit by investors who claim it misrepresent ...
- VideoAmp, Nielsen One Pull Out Of MRC Accreditation Process
MediaDailyNews, Joe Mandese - Monday, July 13, 2026
The reasons for withdrawing were not disclosed, but both have implications f ...
- Nets Ramp Up Summer Promos: World Cup, 'Shark Week,' 'Dragon'
Television News Daily, Wayne Friedman - Friday, July 10, 2026
Telemundo leads all networks with a media value of $41.7 million f ...
- WFA, Ebiquity: Marketing And Finance Far Apart On Measuring Effectiveness
MAD, Steve McClellan - Thursday, July 9, 2026
Along with the research, the WFA is issuing a new handbook design ...
- Ad Industry Veteran Lafferty Named CEO At Production Advisory APR
MAD, Steve McClellan - Wednesday, July 8, 2026
He succeeds APR (Advertising Production Resources) owner and founder Jillian Gibbs ...
- Google Integrates Data From Instagram, TikTok, X, YouTube Into Search Console
MediaDailyNews, Laurie Sullivan - Wednesday, July 8, 2026
Google has introduced "platform properties" in its Search Console to help websi ...
- Reddit Infiltrated By Stealth AI In Brand Citation Race
MediaDailyNews, Laurie Sullivan - Monday, July 6, 2026
By deploying advanced AI tools, Reddit reduced user exposure to spam ...
- Trillion-Dollar AI Trap Threatens Brand Media Buys
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2026
AI platforms may identify an increase in searches as intent, automatically raisi ...
- Why Better Decisions, Not More Technology, Will Define Marketing's Next Era
MAD, Kamran Asghar - Monday, July 6, 2026
The conversations that stood out at Cannes weren't about having the newe ...
- TikTok Launches Agentic Marketplace For Ad Partners
MediaDailyNews, Colin Kirkland - Wednesday, July 1, 2026
TikTok, which has opened its ad platform to third-party AI agents, ...
- IBM Is Appointing Omnicom As Global Media Agency
Around the Net In Media, Ray Schultz - Tuesday, June 30, 2026
IBM is about to name Omnicom Media as its global media agen ...
- TikTok Incentivizes Brands To Create Promotional Episodic Content
MediaDailyNews, Colin Kirkland - Tuesday, June 30, 2026
TikTok is inviting marketers to develop and publish branded microdramas powered ...
- Incubeta Adds Senior Leadership, Crowther Upped To CEO, Americas
People on the Move, Fern Siegel - Wednesday, July 1, 2026
The appointments follow a period of agency expansion. ...
- Brand Marketers Need To Own Their AI Advantage
MediaDailyNews, Hannah Mirza - Tuesday, June 30, 2026
With confidence in agency trading models under scrutiny, forward-thinking brands are seeki ...