Tag results for "marketing"
- From Elite Athlete To Marketing Leader- How This TAG Heuer Pro Keeps TickingHow does a former professional athlete become the marketing force behind o ...
- Tariff-Proofing: Marketers Are Shifting Their Sourcing And Turning To Owned ChannelsOver two thirds of marketers are adjusting their holiday-season marketing, Wunderkind repo ...
- Influencer Platform Partners With Perplexity For Data-Driven CampaignsInfluencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Microsoft Lays Off Thousands, Then Announces AI PartnersThe layoffs - which impact thousands of Microsoft employees across the compa ...
- From 'Ad Age' To In-House Agency: A Conversation With Jonah BloomIn advance of the upcoming ANA In-House Agency Conference, I sat do ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To InflationA Gartner study found 59% of CMOs reported having an insufficient budg ...
- Google Reportedly Develops Software AI Agent With Visual FeaturesAt one of its major events next week, Google is expected ...
- TikTok Invites Customers To Direct Message Live StreamersTikTok is rolling out a new "Live" feature designed to help li ...
- Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?Since launching the Wire Program in 2024, advertisers have seen 130% high ...
- Global CTV Investments Rising, But 66% Of Buyers Still On SidelinesLooking for motivation to spend more on CTV, 51% of media buye ...
- Why Saylor's Head of Creative Continues Making WavesHow do you build a creative career while balancing the demands ...
- Shopify Moves AI Assistant To Reasoning For MerchantsShopify's AI-powered commerce assistant Sidekick has entered a phase of advanced multist ...
- Reference Points Line Up EverythingReference points line up everything. It is impossible to assess our situatio ...
- Report: Healthcare Marketers Should Be 'Authentic,' Use CTV"Product/service ads should include evidence-based information along with real-life patient testimonials," accordi ...
- The Ins And Outs Of Brand IP Security, According To TikTok ShopIn an effort to dispel brand concerns over their intellectual property bei ...
- Comcast Brands Cable TV Spinoff: VersantThe name is said to represent the "versatility" of the company, b ...
- Dizzying Dashboards: Executives Are Overwhelmed By DataMost executives today rely on dashboards and rarely question the data th ...
- This Wild Fork Foods Marketing Leader's Mantra For Success!Are you doing what you love? Jenny Chen is! In fact followi ...
- Google Launches First-Party Data Setup, Supports Apple iOS CampaignsGoogle has announced measurement updates to help marketers strengthen their first-party da ...
- TBA Worldwide Acquires SaleSurf Growth, Boosts Clients' Amazon RevenueThe new agency helps brands increase their visibility and digital sales. ...
- Consumers Balk At Tariffs: They're Spending Less, Want DiscountsConsumers are pulling back on spending, but will opt in to emai ...
- Snap's New Affiliate Program Looks To Boost Ad BizTo boost its ad business, Snapchat is offering marketers, creators and publishe ...
- Hard-Line Yahoo: Firm Is Enforcing Email Authentication RulesList hygiene is no longer optional - it's mandatory, MailGenius cautions. ...
- NHL Markets Stanley Cup Playoffs"It Takes Everything," created by Highdive, reveals the intensity of competition. ...
- IAB: Ad Forecasts Look Rocky, But Industry Remains ResilientEconomic instability and the impact of tariffs in 2025 could be overco ...
- How This Takeda Technology Exec Is Embracing The PossibilitiesWhat's the biggest leap you've ever taken, either personally or professionally? F ...
- LinkedIn Helps Marketers Target 'High-Intent Accounts'LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- Streaming TV Spend Sinks 26% To $493M, Disney+ GrowsDisney+ is one of the few streaming brands that has raised i ...
- How This VSA Partners' CEO Is Embracing UncertaintyWhen was the last time you stopped trying to control what's next-a ...
- Popsycle Rebrands As Tara Media, Underscores Tech-Enabled MarketingThe rebrand reflects the agency's growth and efforts to optimize advertising f ...
