- First Crack At Black Friday: Start Your Cyber Week Email Marketing Now
Email Insider, Ray Schultz - Tuesday, September 5, 2023
The big day will be Black Friday, with Cyber Monday close behi ...
- Amazon Prime Comes To Shopify Stores
MediaDailyNews, Laurie Sullivan - Wednesday, August 30, 2023
The Buy with Prime app for Shopify began rolling out as invite-on ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- Konnecto Created AI Model To Manage KPI Uplift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Konnecto will tap its pool of U.S. users to provide access ...
- Hero Digital, Avionos Alliance Add Digital Muscle To Commerce Services
MAD, Fern Siegel - Wednesday, August 23, 2023
The partnership creates a stronger digital experience in the Salesforce and Ado ...
- How Modern Market Eatery's VP Is Fueling The World
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 24, 2023
"Think outside the box a little bit. Don't be too concerned th ...
- Stagwell Feels The Need For Speed In Brand Tracking
MediaDailyNews, Joe Mandese - Friday, August 18, 2023
Stagwell is integrating the Harris Poll with state-of-the-art research software developer Ma ...
- Experts Weigh In On How To Use Generative AI In Marketing
Around the Net in Email, Ray Schultz - Thursday, August 17, 2023
Marketers are scrambling to figure out how to use generative AI. He ...
- B2B Data Doings: Firms Use Both Third-Party And First-Party Data
Email Insider, Ray Schultz - Thursday, August 17, 2023
B2B teams are dealing with data issues and sales-marketing alignment, a benchma ...
- The Spectre Of AI: Firms Are Wary Even As They Invest
Email Insider, Ray Schultz - Tuesday, August 15, 2023
More than half of companies think that their AI may be movi ...
- Shein's Marketing Exec Moving Forward In Style
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 16, 2023
"I think mom guilt and being a working mother is definitely t ...
- Streaming TV Marketing Slows Due To Strikes, Less New Programs, Cost-Saving Issues
Television News Daily, Wayne Friedman - Friday, August 11, 2023
Premium video streaming services' paid ad/promo efforts are increasing more slowly ...
- Stagwell's Penn: Staff Reductions Completed, Industry Poised For AI Boom
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
Penn said reductions -- especially in media operations -- have reduced Stagwell ...
- La Madeleine VP's Tres Magnifique Journey
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 10, 2023
"Eventually your roadmap is going to fall into place. There's not ...
- AI Goes To Market: Email Senders See Issues, But Most Are Believers
Email Insider, Ray Schultz - Monday, August 7, 2023
A third of marketers are unfamiliar with AI in email marketing, Sel ...
- Jamie Domenici Named CMO At Klaviyo
Email Marketing Daily, Ray Schultz - Monday, August 7, 2023
Jamie Domenici will oversee Klaviyo's global marketing initiatives. ...
- Jumbled Jargon: The Words And Concepts That Confuse People The Most
Email Insider, Ray Schultz - Friday, August 4, 2023
Readers are unable to understand overly technical marketing writing, Yell reports. ...
- Unilever's USA President Brings Purpose & Passion To Corporate America
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 3, 2023
"When I came into corporate America...the first thing I did was thi ...
- AI Aggravation: Job Loss, Privacy Are Among Marketers' Concerns
Email Insider, Ray Schultz - Thursday, August 3, 2023
Still, most marketers and communicators think AI will improve productivity, The Conferen ...
- Challenging Google AI's Limits
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
Marketers are constantly told by advertising experts to apply best practice strategie ...
- How About A Good Housekeeping Seal Of Political Ad Approval?
Red, White & Blog, Joe Mandese - Friday, July 28, 2023
News circulating this week that Microsoft's Xandr unit plans to ban politic ...
- Lively's Rapid-Fire Full-Funnel Hits the Road
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
As their consumers returned to IRL shopping last summer, Lively brought i ...
- Putting the Power of Data in the Hands of Stakeholders
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
Stakeholders always want more data on how their programs are performing. ...
- Enterprise Digital Transformation: Be Influential, Tenacious and Patient
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
Every organization is now a tech organization; every industry has been disrupte ...
- Building the Friendlier FinTech
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
How does your friendly and functional online auto-loan brand compete against ...
- Andrea Gellert Joins Meta As VP, Global Business And Product Marketing
Digital News Daily, Colin Kirkland - Wednesday, July 26, 2023
Meta -- formerly Facebook -- has hired Andrea Gellert as its n ...
- Looking at Attribution Beyond Posts
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Creating impactful television campaigns that deliver on key performance indicators meaningful ...
- We Want our Advanced TV: Testing the Signal-to-Noise Ratio
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
How do you bring legacy brands who have been wedded to line ...
- Liquid Death Disrupts Again with Ice Tea
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Liquid Death is at it again. This time they are drawing t ...