- Could Orme Revolutionize Social Commerce?
Media 3.0, Colin Kirkland - Monday, March 24, 2025
With deep ties to the world of branded content, Orme founders Fais ...
- Dr. Martens Finds Identity In AI-Supported Data
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
AI has become a tool that allows brands to get to kn ...
- Survey Details Digital Salaries, What Influences Annual Pay
MediaDailyNews, Laurie Sullivan - Monday, March 24, 2025
Global survey results from NP Digital were broken out by region a ...
- How This Olly Director Brings Inspiration & Delight Into Her World
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 20, 2025
Do you remember all of your mentors? Jennifer Peters does, and, thou ...
- Agency Media Vet Rozen Joins Cadent As President
MediaDailyNews, Joe Mandese - Wednesday, March 19, 2025
The former Dentsu Media Chief also serves as president of recently acquir ...
- Disney's Remakes: Live-Action Comes To Life... And Cash
TV Watch, Wayne Friedman - Tuesday, March 18, 2025
In a new survey, nearly 60% say Disney is doing remakes ...
- Publicis Wins Coca-Cola's NA $840 Million Media Business
MAD, Steve McClellan - Friday, March 14, 2025
Coca-Cola confirmed the shift, but also stressed that no other changes ...
- Influencer Spend To Surpass $10B This Year
MediaDailyNews, Colin Kirkland - Thursday, March 13, 2025
Another $1.37 billion will be added to the market this year, pushi ...
- How This Amazon VIP Is Working Hard, Having Fun & Making History
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, March 12, 2025
Have you learned to trust your gut yet? Mimi Swain certainly ha ...
- Creative Gulch: Marketers, Creatives Disagree On Quality Of Their Work
Email Insider, Ray Schultz - Wednesday, March 12, 2025
A study by BetterBriefs finds 53% of marketers think creative work ...
- Marketing Is About Wants, Not Needs
Planning & Buying Insider, J. Walker Smith - Wednesday, March 12, 2025
I can hear you gasping, but bear with me. Unless consumers wa ...
- Microsoft's Vision Of AI Agents
Data & Programmatic Insider, Laurie Sullivan - Monday, March 10, 2025
Microsoft's agentic vision is filled with personalized AI agents traversing the w ...
- AI On SMBs' Top List To Automate Advertising, Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
A survey of new small business owners finds 43% will maintain ...
- Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
The cost to acquire new customers may require an adjustment in ...
- Apply Digital Buys Ragnarok, Enhances Marketing Strength
MAD, Fern Siegel - Thursday, March 6, 2025
The collaboration means stronger integration with enterprise marketing platforms. ...
- Streamers' TV Promo Spend Sinks 38%, Airings And Impressions Down
Television News Daily, Wayne Friedman - Friday, March 7, 2025
Legacy-owned, TV network-based media companies are heavily using their own networks ...
- How This Hooters' Marketing Exec Is Feeding The Dream
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 6, 2025
From Hooters Girl to marketing leader! Fresh out of high school, Melis ...
- Taking The Work Out Of Marketing: New Tool Designed To Streamline The Process
Email Insider, Ray Schultz - Thursday, March 6, 2025
A new offering that combines social content and comments, surveys, ratings a ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre Swanston
Media 3.0, Colin Kirkland - Thursday, March 6, 2025
Phynd Founder Swanston explains why gamers are the most sought-after audience ...
- Snapchat Expands Creator Offerings Through Partnership With Later
MediaDailyNews, Colin Kirkland - Tuesday, March 4, 2025
Snap aims to expand its creator offerings through a partnership with Late ...
- Google Ads VP: AI Is Making Consumers More Predictable
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
Google Ads VP and GM Vidhya Srinivasan shared insights in her 20 ...
- Gartner Maps Process To Teach GAI About Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 4, 2025
Many marketers struggle to adopt the technology and possible use of ...
- Gannett Digital Solutions Names Schoenstein CMO
Publishers Daily, Ray Schultz - Monday, March 3, 2025
Schoenstein will spearhead LocaliQ's marketing and growth initiatives. ...
- AI Agents Fuel Disconnect Concerns Between Brands And Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, March 3, 2025
There are concerns that brands could become completely disconnected from consumers usi ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- Jaocel Joins Brand New As Managing Director
MAD, Fern Siegel - Monday, February 24, 2025
Sophie Jaocel is responsible for setting the vision for the female-owned marketi ...
- KFC Says Goodbye To Home State
Marketing Daily - Top of the News, Tanya Gazdik - Monday, February 24, 2025
TV host Stephen Colbert, for one, lamented news of the fast fo ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest Report
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Marketing and advertising may see a "shakeup" that eventually leads to mo ...
- The Bold Adventures Of Rivian's Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 20, 2025
What is your greatest adventure so far? Denise Cherry, Rivian's VP ...
- Camping Out In the Inbox: Why Re-Engagement Emails Pile Up
Email Insider, Ray Schultz - Friday, February 21, 2025
Consumers may not always be ready to connect with a brand, Ry ...