• by Fern Siegel , October 9, 2025

Two agencies, Advantage United Commerce and Amp Agency, have united to form AMP (Advantage Marketing Partners).

AMP, the new marketing agency, offers six distinct practices: strategy and intelligence; creative and content; retail and commerce; media and measurement; digital and social; and ad activation and amplification.

"What we’re seeing across categories is the collapse of the wall between brand and performance. Recent moves by CPG leaders demonstrate that brands seek partners who cannot only foster brand loyalty but also drive conversions. While many agencies are retrofitting commerce and data onto models that weren’t built for it, the unification of Amp Agency and Advantage Unified Commerce means AMP is designed from the ground up as one system where creativity, media and retail are seamlessly connected,” said Christi Geary, head of the new agency.

The alliance marries creative to commerce, giving full-scale service to clients.

AMP’s client list includes BF Goodrich, Ferrero & Bayer, Starbucks and Southwest Airlines.

The former Amp Agency launched in 2024 to consolidate five shops: Upshot, Hatch, Genome and SmallTalk. Michael Mish, former president, left to pursue other options.

AMP is an entity within Advantage Solutions, an omnichannel retail solutions agency in North America.