• by Fern Siegel , Yesterday

HR-payroll-IT platform Deel is debuting a new global AI-generated creative campaign from SuperBloom House.

The campaign includes three 30-second ads, as well as digital and OOH work, running through May. Creative will also appear at SXSW, host cities for the 2026 World Cup, and key conferences and events in Las Vegas.

The agency’s “Dreaming of Deeling” posits a space where all Deel customers’ emotional needs are met. The work combines hybrid AI and real actors and set design to produce a singular visual look.  The concept is courtesy of Si Parmeggiani, an SBH Creative Collective member, responsible for Neptunian Glitterball, a viral IG.

The project is an example of SBH’s creative and production model, which pairs brands with expert creatives chosen for specific clients. The brand team doubles as creative collaborators, rather than just clients.

“This project was special because it showed exactly how much the creative process can be enhanced when you pair the right talent, with the right brands,” Heather Pieske, CCO of SuperBloom House, told Agency Daily. “Thanks to the creative firepower, we were able to work faster, push technological boundaries and build more than should reasonably be possible for such a short production.” 

SBH’s client work includes Tyson’s Chicken, Silversea, TripAdvisor and Sonic.