- BBC Launches First Brand Campaign To 'Make You Think,' Targets U.S. Audience
MAD, Fern Siegel - Friday, April 26, 2024
Developed in partnership with R/GA, the BBC is debuting a new si ...
- And The World's Richest Billionaire Is...The Amazon Rain Forest?
MAD, Steve McClellan - Friday, April 26, 2024
No but a cover takeover of Forbes' 'Richest People' issue is design ...
- Stella Artois Revels In 'Missing' Chalices
MAD, Fern Siegel - Thursday, April 25, 2024
The three radio spots use a heist motif, imagining conversations between bar-goe ...
- Smokey At 80: Respect The Bear
Mad Blog, Barbara Lippert - Thursday, April 25, 2024
A moving PSA compels us to take stock of Mr. Bear's decad ...
- Miracle-Gro: Make Your Garden Grow (Virtually)
MAD, Steve McClellan - Wednesday, April 24, 2024
The lawn and garden care company is launching a contest on farmi ...
- Fugitives And The New Civil War
Mad Blog, Barbara Lippert - Wednesday, April 24, 2024
"I'm gonna need you to step out of the vehicle and ta ...
- Stellantis Celebrates Parenting In Minivan Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2024
The campaign recognizes all the different types of parents who have inspir ...
- 'Veep's' Richardson Showcases Detroit's Assets
MAD, Fern Siegel - Tuesday, April 23, 2024
The Motor City's new campaign showcases the city's singular style and offerin ...
- With 'Grave Conversations,' Titan Caskets Moves To Longer-Form Video
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2024
Guests recline in comfy caskets for the six-minute talk show segments. ...
- Manhattan Mini-Sets Promote Storage Company, Comics
MAD, Fern Siegel - Monday, April 22, 2024
Brand Up Comedy transformed Manhattan Mini Storage into unconventional club spaces. ...
- Cook County Highlights Public Health Heroes
MAD, Fern Siegel - Monday, April 22, 2024
The public health awareness campaign explains how its staff builds healthier communiti ...
- Webroot Campaign Uses Humor To Remind People Of Serious Cyber Threats
MAD, Steve McClellan - Monday, April 22, 2024
The campaign, from agency Madwell, takes a humorous approach to spotlight serio ...
- Havas Leading Media On Global Puma Campaign
Out to Launch, Steve McClellan - Monday, April 22, 2024
Sports footwear and apparel company Puma has launched its first worldwide bra ...
- Dave & Buster's Pits Lil Dicky Against Busta Rhymes In New Campaign
QSR Insider, Teresa Buyikian - Tuesday, April 23, 2024
Rappers repping Dave or Buster's name throw down, because brand says it ...
- Tubi Promotes 'Big Mood' In U.S. In Social, OOH Push
MAD, Fern Siegel - Friday, April 19, 2024
To kick off the show, VaynerMedia produced a campaign branded "All T ...
- Quaker Bowls Us Over With Authentic Humans
Mad Blog, Barbara Lippert - Saturday, April 20, 2024
Interactive campaign presents intimate black-and-white portraits of 100 different people, who refle ...
- Spread The Love: 'Smugglers' Bring Marmite To British Expats In U.S.
MAD, Fern Siegel - Thursday, April 18, 2024
A cross-border campaign created by adam&eveDDB calls on loyal fans to he ...
- With 'Stay Creative,' Crayola Taps Adults' Artistic Nostalgia
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2024
The effort reunites three adults with a coloring project they made ...
- The New MLB Prime: It's One Loud-Cracking Bat
Out to Launch, Steve McClellan - Thursday, April 18, 2024
Louisville Slugger is partnering with 2023 National League MVP Ronald Acuñ ...
- Pollen Season Meets 'Polin' Season As Flonase Teams With 'Bridgerton'
Marketing Daily, Les Luchter - Wednesday, April 17, 2024
The partnership is having fun with "Bridgerton" characters Penelope and Colin havi ...
- 'Crazy' For You: NHL Campaign Highlights Obsessive Fans
MAD, Fern Siegel - Tuesday, April 16, 2024
Chad Broude, co-founder of Highdive, said the spots were inspired by tr ...
- White Claw Promotes Social Connections, Wants Customers To 'Grab Life'
MAD, Fern Siegel - Tuesday, April 16, 2024
The 30-second spot by VCCP highlights how friends build connections just ...
- Smoove Operator: JB And AT&T
Mad Blog, Barbara Lippert - Tuesday, April 16, 2024
Created by BBDO Los Angeles, the campaign does a couple of sma ...
- Olay Cozies Up To Loyalists In AI Challenge
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2024
The top-selling skincare brand invites its biggest fans to take the woman-versus-machi ...
- Crunch Finds A New Metaphor For How Hard Life Can Be
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2024
The latest in the gym's "Feel Good, Not Bad" campaign puts ...
- Crunch Transforms A Candy Bar Into Airport 'Fun'
Out to Launch, Fern Siegel - Tuesday, April 16, 2024
Ad agency Translation turns the candy's texture into a humorous distraction. ...
- QVC Debuts 'Age Of Possibility' With 50-Plus Celebs
Retail Insider, Sarah Mahoney - Wednesday, April 17, 2024
The new campaign includes "The Quintessential 50," kicking off with events, n ...
- Walmart Retail Media Business Co-Creator: Changes Brands Should Expect
Search & Performance Insider, Laurie Sullivan - Monday, April 15, 2024
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikh ...
- Johnsonville Wants Americans To 'Keep It Juicy,' Lower The Rage, Up The Fun
MAD, Fern Siegel - Monday, April 15, 2024
That's the message behind the sausage brand's new national campaign. It's ti ...
- Rum And Cabello: Singer Fronts New Bacardi Campaign
MAD, Fern Siegel - Monday, April 15, 2024
"To me, Bacardi is synonymous with the spirit of the Caribbean, go ...