- Elvis Debuts First Work For Lyle's Golden Syrup
MAD, Fern Siegel - Friday, March 24, 2023
The remit was to develop a creative platform that scored with ...
- 'Fake (Brit) It' Campaign's Truth: It Wants More U.S. Visitors
MAD, Fern Siegel - Thursday, March 23, 2023
The Visit Britain multimedia push invites tourists to discover the rich diversi ...
- CG Insurance Launches First Brand Character In The Caribbean Region
MAD, Steve McClellan - Thursday, March 23, 2023
Independent agency Chemistry created the campaign in which the new character-"Aunt Angie"-- ...
- Reddit Continues To Update Ad Platform
Inside Performance, Laurie Sullivan - Thursday, March 23, 2023
Reddit on Thursday made it easier to set up and run ...
- Women's Equality Party Satirizes UK Police Campaign To Fight Misogyny
MAD, Fern Siegel - Wednesday, March 22, 2023
The campaign launched due to critical findings in a new report: Poli ...
- Ford Targets Next-Gen Drivers With Branding Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2023
"Authenticity was our top priority," Ford's Erica Martin tells "Marketing Daily." ...
- Chrysler Shows How Minivan Offers 'Vanlightenment'
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2023
Effort brings "a bit of light-heartedness to daily chaos our Chrysler Pacifi ...
- Simply Spiked, Ron Funches Make 'Juicy Calls'
Out to Launch, Fern Siegel - Wednesday, March 22, 2023
Fans in select cities can text a peach emoji, hoping to w ...
- 'Contract For Change' Is WARC's Top-Ranked Campaign For Effectiveness
Mediapsssst, Richard Whitman - Tuesday, March 21, 2023
The Michelob Ultra campaign is credited with helping to make the U. ...
- Honest Eggs Tracks Chicken Fitness To Underscore Sustainable Farming
MAD, Fern Siegel - Monday, March 20, 2023
Honest Eggs Co. debuted the product, highlighted in its integrated campaign, ...
- Alt Musicians Strum 'Deer & Beer' Ad For Jagermeister
Out to Launch, Fern Siegel - Monday, March 20, 2023
Juju Mexico finds unique way to pair beer and Jagermeister. ...
- Integral Ad Science Takes Netflix Verification Program Live
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Bushmills Irish Whiskey Pokes Fun At Herd Mentality Of Rivals
MAD, Fern Siegel - Friday, March 17, 2023
The brand is over 400 years old, the world's oldest licensed whis ...
- Dole Amplifies Sound Of Good Crunch Fruit Snacks To 'Retrain' The Brain
Marketing Daily, Steve Ellwanger - Friday, March 17, 2023
Good Crunch pineapple, chili pineapple and banana bites are positioned as " ...
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
Featuring NCAA basketball legends, the campaign showcases how AT&T products and servic ...
- betJACK Gambles On Go-To Option For Ohio Sports Fans
MAD, Fern Siegel - Thursday, March 16, 2023
Since Jan. 1, both online and retail sports betting outlets are accepti ...
- Audemars Piguet Campaign Goes 'Beyond' Expectation
Out to Launch, Fern Siegel - Thursday, March 16, 2023
The global campaign, "Seek Beyond," is running in cinemas, print and outd ...
- Pre-Vaccine, Magic Johnson Brings Awareness Of Respiratory Syncytial Virus
Marketing Daily, Les Luchter - Wednesday, March 15, 2023
Pharma company GSK, expected to release one of first RSV vaccines lat ...
- Autodesk Shoots Mockumentary To Promote Software
MAD, Fern Siegel - Tuesday, March 14, 2023
The three-part ad series debuted at the Academy Awards as an initi ...
- Volvo Honors Behind-The-Scenes Movie Heroes
Marketing Daily, Tanya Gazdik - Tuesday, March 14, 2023
The spot will run in broadcast over the next two weeks a ...
- 'Spokesbeast' Sasquatch Unleashes Chaos In New Jack Link's Campaign
Marketing Daily, Steve Ellwanger - Tuesday, March 14, 2023
In one spot, a barber bites into a Jack Link's beef sti ...
- Genesis To Debut Campaign During March Madness
Marketing Daily, Tanya Gazdik - Tuesday, March 14, 2023
The Electrified GV70 marks the beginning of greater investment in the U. ...
- Verizon Promotes New +Play Service At Oscars
MAD, Fern Siegel - Friday, March 10, 2023
For a limited time, Verizon customers can get this deal for ...
- Dick's Sporting Goods Launches First Brand Campaign In A Decade
Mediapsssst, Richard Whitman - Friday, March 10, 2023
The new effort showcases the power of sports to change lives-particularly you ...
- Kohler Showcases Smart Toilet In New Campaign
Out to Launch, Steve McClellan - Wednesday, March 8, 2023
Kohler is out with a new campaign celebrating its 150th anniversary a ...
- Scope Squeez Helps Millennials, Gen Z Find Their 'Zone'
MAD, Fern Siegel - Tuesday, March 7, 2023
P&G's newest Scope product tweaks the oral-care experience in a splashy ...
- Miller Lite Turns Sexist Ads Into Fertilizer For Female Brewers
MAD, Fern Siegel - Tuesday, March 7, 2023
Miller Life's will grind up its old sexist beer print ads, displa ...
- Tequila Don Julio Celebrates Daytime Drinking In New Creative Push
MAD, Fern Siegel - Monday, March 6, 2023
The reposado is the brand's foray in a new direction. The creati ...
- Ukrainian Men's Suits Brand Makes War Hero The Face Of Its New Campaign
Mediapsssst, Richard Whitman - Monday, March 6, 2023
The veteran soldier, Ilia Samoilenko, lost an eye and an arm ...
- 'Shout' Combats Homophobia, Cyberbullying In Mexico
Out to Launch, Fern Siegel - Monday, March 6, 2023
A new campaign by Movistar telecommunications denounces homophobia, transphobia and biphobia. ...