- 'Easy' Living: Staples Highlights Its Business Expertise
MAD, Fern Siegel - Wednesday, June 4, 2025
The campaign is more than a cultural callback; it's a reintroduction ...
- Campaign Touts Crystal Coast As Family Destination To Relax, Connect
MAD, Steve McClellan - Wednesday, June 4, 2025
According to agency FerebeeLane, most family vacation advertising is as noisy a ...
- Mascots, Memes, and Moisturizer: CeraVe's Gen Z Playbook
Marketing Daily, Sarah Mahoney - Wednesday, June 4, 2025
To build on viral momentum, the L'Oreal-owned brand is turning to Sar ...
- AI Search Ad Spend To Reach $26B By 2029
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
AI search ads will impact traditional search businesses and present challenges f ...
- Adobe 'Orchestrates' AI, Eyes Dynamic Reasoning
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
Adobe plans to integrate more dynamic reasoning into its AI agentic agen ...
- Nutpods Scores A 'Smooth' Morning Moment
Out to Launch, Fern Siegel - Wednesday, June 4, 2025
Callen's non-dairy creamer spot aims for "weird and funny." ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- Global Push Invites Visitors To 'Love' New York
MAD, Fern Siegel - Tuesday, June 3, 2025
The creative, developed in-house and with Campbell Ewald, runs in New Yo ...
- IAB Tech Lab Working On 'Fair Value' Compensation AI Framework
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
The fair exchange protocol will help brands manage how their information ...
- Kristin Chenoweth Casts A Spell On Bored Dogs And Guilty Humans
Retail Insider, Sarah Mahoney - Wednesday, June 4, 2025
Nom Nom's new campaign targets a fretful audience of dog owners worri ...
- Cutting Room: 'Wahl' Builds On Barber Legacy
MAD, Fern Siegel - Monday, June 2, 2025
The Chop & Hue creative runs on organic and paid channels highlighti ...
- Microsoft Salutes Developers In 'Yours To Build' Campaign
MAD, Steve McClellan - Monday, June 2, 2025
The campaign, from Stagwell's Code And Theory puts developers-and their creativity-in t ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Microsoft Makes OpenAI Sora Available Through Bing Video Creator On Mobile
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
Powered by OpenAI's Sora, Bing Video Creator changes text prompts into sho ...
- Navy 'Spotlights' Special Ops For Gen Z
Out to Launch, Fern Siegel - Monday, June 2, 2025
VML targeted 17-30-year-olds in the campaign geared to elite forces. ...
- Toyota Gives Customers What They Want, Right Down To The Name
Drive Time, Tanya Gazdik - Monday, June 2, 2025
The automaker is planning a campaign highlighting its family of Battery Electr ...
- FrogTape Taps Blue Chip To Promote New 'reMOVEables' Line
MAD, Steve McClellan - Friday, May 30, 2025
The agency has developed the "Make it Yours" launch campaign that tel ...
- Microsoft Exits Russia, Boosts Investment In Switzerland
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
Microsoft announced a $400 million investment in Switzerland to build out ...
- Mastercard Has Front-Row View Of How Fast Performance Changes
Performance Marketing Insider, Laurie Sullivan - Monday, June 2, 2025
Mastercard sees all types of consumer purchases, giving it connections to consume ...
- WhatsApp Centers Global Push On Privacy
MAD, Fern Siegel - Thursday, May 29, 2025
The spot runs in the U.S., U.K. Brazil, Mexico and India. ...
- Hawaiian Tropic Goes Tantric In Major Campaign
Out to Launch, Fern Siegel - Thursday, May 29, 2025
BBH USA creative celebrates sun-bathing with the right protection. ...
- Thank You For The 411
Performance Marketing Insider, Laurie Sullivan - Friday, May 30, 2025
Technology changes faster than a possible Google breakup, as closing arguments a ...
- 'Magic' Time: Amazon Ads Offers Creative Inspiration
MAD, Fern Siegel - Wednesday, May 28, 2025
Anomaly's creative showcases the brand's full-funnel media approach. ...
- Netflix TV Experience Debuts, Enhances User Options
MAD, Fern Siegel - Wednesday, May 28, 2025
The Toaster spot explains the new look and build, updated AI a ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
AI will become the tool to search for the best deals ahe ...
- AI Turns Search Engines Into 'Yellow Pages'
MediaDailyNews, Laurie Sullivan - Thursday, May 29, 2025
Search engines are on their way to becoming the Yellow Pages f ...
- 1800 Tequila Is 'Obsessed' With Craft
Out to Launch, Fern Siegel - Wednesday, May 28, 2025
The campaign extends with a bartender education platform. ...
- Jack Daniel's Answers The 'Call' For A New Generation
MAD, Fern Siegel - Tuesday, May 27, 2025
Energy BBDO's campaign emphasizes the brand's enduring commitment to traditional whiskey-making techniq ...
- AI Agents Feeding On Data Make Conversational Commerce Personal
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Smartly recently integrated Reddit into its network and is working to advan ...
- Squarespace Reclaims 'Time' For Entrepreneurs
Out to Launch, Fern Siegel - Tuesday, May 27, 2025
The spots shows business owners how to simplify their workflow. ...