- OpenAI Tests Synthetic Voice Engine
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
OpenAI has developed a voice engine, with a multitude of possibilities f ...
- Perplexity Referrals To Brand Sites Growing, Data Shows
Search & Performance Insider, Laurie Sullivan - Wednesday, April 3, 2024
The analysis showing nearly 40% growth in referrals from AI-driven "ask" engi ...
- Sports Announcer Ian Eagle Calls The Action For Sheba's Gravy Race
MAD, Fern Siegel - Monday, April 1, 2024
Eight famous internet felines compete against one another by licking a li ...
- Oreo Aligns With March Madness To Offer A Sweet Score
MAD, Fern Siegel - Monday, April 1, 2024
The brand will convert more than 22 different referee signals into real-ti ...
- Google Advances Weather Forecasts, Citing Generative AI
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
Google researchers say they have developed a way to integrate generative ...
- TikTok Launches TV Ad Spot Opposing Potential Ban
MediaDailyNews, Colin Kirkland - Monday, April 1, 2024
The campaign features a range of supposed TikTok influencers and sellers w ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Search Generative Experience As A Complete Alternative To Search
Search & Performance Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Florida Lottery Campaign Illustrates The Thrill Of Game Play
MAD, Fern Siegel - Friday, March 29, 2024
The creative, by agency of record PPK, shows footage of tickets bei ...
- AT&T Helps 'Connect' To March Madness
MAD, Fern Siegel - Friday, March 29, 2024
The campaign features some of the biggest basketball stars playing in t ...
- Pair Of Thieves Turns Briefs Into A Colorful 'Escape'
MAD, Fern Siegel - Thursday, March 28, 2024
The first campaign by creative agency Haymaker invites customers to reject tighty-whiti ...
- March Madness -- And Adness
Mad Blog, Barbara Lippert - Thursday, March 28, 2024
I've been scratching my head, trying to understand those Homes.com spots starri ...
- Microsoft Solution For Chatbot Trickery
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
Microsoft's Azure teams for OpenAI Service and AI Content Safety launched wh ...
- Blade And Bow Tees Off With Wyndham Clark
MAD, Fern Siegel - Wednesday, March 27, 2024
No. 5-ranked golfer is promoting a new campaign for the Kentucky bourb ...
- Aleve Reveals 'Painful Truth' About Pain-Relief Options
MAD, Fern Siegel - Wednesday, March 27, 2024
In the ads, real patients seek advice from an expert about pain-relie ...
- Marissa Mayer Capitalizes On Mundane To Drive AI Photo-Sharing App
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
Demonstrating how AI can benefit all types of businesses, former Google ex ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- Lake Hour Promotes Easy Living, Natural Ready-To-Drink Cocktails
MAD, Fern Siegel - Tuesday, March 26, 2024
Actor Wyatt Russell says his retro seltzer is inspired by the beau ...
- With Sales Rising, Tiffany & Co. Focuses On Sparkling Icons
Marketing Daily, Sarah Mahoney - Tuesday, March 26, 2024
A new campaign bypasses celebrities for the brand's real stars: the glitte ...
- Microsoft Bing Search And Microsoft Advertising Lead Steps Down, Confirmed
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
With a push into AI, would Microsoft rebrand Bing to Copilot? Mikha ...
- LLM Advanced Reasoning Let Google Quickly Suspend 12.7M Ad Accounts
Search & Performance Insider, Laurie Sullivan - Wednesday, March 27, 2024
Google engineered a way of using generative artificial intelligence and large langua ...
- Element[AL] Wines Debuts Aluminum Bottle, Sustainability Campaign
MAD, Fern Siegel - Monday, March 25, 2024
The focus is sustainability, reducing the wine industry's carbon footprint, while produci ...
- Capital One Shoots Latest March Madness Spots
MAD, Fern Siegel - Monday, March 25, 2024
The NCAA Men's and Women's tournaments span more than three weeks. ...
- Levi's CMO: 'Dance Is A Metaphor For Progress'
D2C Insider, Sarah Mahoney - Monday, March 25, 2024
In "The Floor is Yours," the denim brand's new campaign builds ...
- Crown Royal Blackberry Flavored Whisky Targets Millennials, Promotion Via Social Media
MAD, Fern Siegel - Friday, March 22, 2024
Flavored whiskey comprises more than one-fifth of the whiskey drinkers in t ...
- Fashion-Forward: Vestiaire Collective Expands Into U.S. With 'Parlez-Vous' Push
MAD, Fern Siegel - Friday, March 22, 2024
The new campaign touts the company's French roots, but showcases the universali ...
- Apple In Talks With Baidu, Showing Need For AI Assistance
MediaDailyNews, Laurie Sullivan - Friday, March 22, 2024
Apple is talking with Baidu execs about the use of its generati ...
- When Cheq CEO Sat Down With X's Elon Musk
Search & Performance Insider, Laurie Sullivan - Monday, March 25, 2024
It took months and a reference from Israel's Prime Minister for Ch ...
- UPrinting Reassures Clients That 'Size Matters'
MAD, Fern Siegel - Thursday, March 21, 2024
Grist has launched the first campaign for new client UPrinting - wi ...
- Fruit People Head Out On An Underwear Road Trip
Marketing Daily, Sarah Mahoney - Thursday, March 21, 2024
Fruit of the Loom is introducing "The Getaway Collection," with the TikTok-friend ...