• by Fern Siegel , Yesterday

NOWATCH is a screenless wearable device that tracks stress, sleep and activity. But rather than focus solely on metrics, it also encompasses self-awareness.

The "Trust Yourself" campaign, produced in-house, is meant to help users better understand that crucial mind-body connection. The work runs on all NOWATCH's social network, YouTube and site. 

Three people are featured in the ad: punk artist Ray Fuego, yoga practitioner Eddie Ster and scientist-podcaster Sarah-Ann Macklin. All celebrate the idea of living with intention.

Each measurement reveals why — and when — someone is more or less sensitive to stress. (Amsterdam-based NOWATCH uses research-grade sensors that accurately capture your physiology, tracking heart rates every second for precise data.) 

The company believes feelings matter as much as data. The "Trust Yourself" campaign is based on the idea that listening to your body and inner signals is key to making better life choices.