Juicy Drop has launched a new "Drop It" campaign.
Created by Tracy-Locke, the spot runs across, Snapchat, Instagram, Peacock Streaming, YouTube and TikTok.
The pitch:
Candy requires both hands to enjoy. So focus your attention on a taste that doubles as an interactive experience. Gummy or taffy — dip it or peel it.
Juicy Drops, which debuted in
2005, is owned by Bazooka Brands.
T-L's brand work includes Pepsi, Smartfood, Tropicana and Cayman Jack.