• by Fern Siegel , 8 hours ago

Wells Fargo is back with its “Be a 2%er” campaign.

Two new spots, “Sports Fan” in 15- and 30-second iterations, star actors Steve Martin and Martin Short, the duo currently headlining “Only Murders in the Building.” The Hulu show’s sixth season begins Dec. 8.

BBDO New York did the creative. Biscuits Filmworks handled production.

Set in a sporting-goods store, the spots utilize the pair’s comedic chemistry as Martin considers a new activity. Short plays the more financially savvy friend, reminding Martin that Active Cash earns unlimited 2% cash rewards.

“The ‘Be a 2%er’ campaign is about making a straightforward benefit memorable,” said Holly Hynes, CMO, consumer banking & lending, Wells Fargo.

The new ads roll out over the next several months across digital and linear broadcast, including college football and the new season of “Only Murders.”