- Dynamic Yield Offers Mastercard Personalization Tools
Email Marketing Daily, Ray Schultz - Thursday, March 16, 2023
The suite of Mastercard capabilities has been integrated into Dynamic Yield's Experien ...
- United, Chase Partner For Anti-Jet-Lag Sweepstakes
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 19, 2023
United Airline and Chase are partnering for a sweepstakes that will awa ...
- American Express To Acquire Nipendo, B2B Payments Firm
Email Marketing Daily, Ray Schultz - Friday, January 13, 2023
Amex hopes to build an end-to-end B2B payments platform. ...
- The Single Touch: Consumers Want Good News From People, Not Algorithms
Email Insider, Ray Schultz - Tuesday, December 13, 2022
But consumers aren't as particular about how they get bad news ...
- With Strong Outlook, Tractor Supply Woos With New Visa Card
Marketing Daily, Sarah Mahoney - Friday, October 21, 2022
The rural lifestyle company is hoping to add loyalty members with ...
- Amex-Delta Take Off With 'Yellowstone' Cast
Out to Launch, Fern Siegel - Friday, October 21, 2022
The new extension features "Yellowstone" actors Luke Grimes, Jen Landon and Den ...
- Inflation Drives 90% Of Consumers To Discounts, Cashback Rewards
Inside Performance, Laurie Sullivan - Wednesday, October 5, 2022
Wildfire Systems, a platform that powers reward programs, collaborated with research fi ...
- Marriott, Chase Partner With Pinterest For Contest
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2022
The "Boundless Bucket List" contest was developed to drive awareness of t ...
- Durability Of SEO In Key Economic Moments
Inside Performance, Laurie Sullivan - Thursday, July 28, 2022
Visa suggests more people used credit cards to purchase in Q2. H ...
- Amex's 'When' Campaign Targets Big Moments For Millennials, Gen Zs
MAD, Fern Siegel - Monday, May 16, 2022
Younger customers represented about 60% of new American Express consumer accounts acquir ...
- Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories
Inside Performance, Laurie Sullivan - Friday, January 28, 2022
Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday seaso ...
- The BNPL Blues: Buy Now, Pay Later Usage Tied To Credit Problems, Study Says
Email Marketing Daily, Ray Schultz - Thursday, January 13, 2022
Consumers with multiple BNPL accounts and with poor credit are more like ...
- Microsoft Credit Card Ads, Format Triggers Ad Based On Real-Time Intent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Credit-card ads that trigger for queries such as brand name, card catego ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, b ...
- Living Life Without It: Some Consumers Reject American Express Marketing Emails
Email Insider, Ray Schultz - Monday, May 24, 2021
AMEX was fined for sending promotional emails to UK consumers who h ...
- Visa Identifies Behavioral Changes In Consumer Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
As the cashless economy moved online in Q1, overall U.S. payments throu ...
- Premium D2C Streamers Need A Long-Term Billing Connection
TV Watch, Wayne Friedman - Monday, November 25, 2019
There is one area -- perhaps an unsexy area -- that a ...
- Chase, IHG Partner With Roadtrippers Promo
Marketing Daily, Tanya Gazdik - Thursday, August 15, 2019
The Great American Statecation" will release multiple regional itineraries that take consume ...
- Marketers Brace For The EU's New Credit Card Payment Rule
Around the Net in Email, Ray Schultz - Friday, May 10, 2019
European marketers have barely adjusted to the GDPR. In September, they wi ...
- Create & Cultivate, Mastercard Team To Spotlight Female Business Owners
Publishers Daily, Sara Guaglione - Monday, May 6, 2019
The partnership with Mastercard gives women resources on financial literacy. Later th ...
- Mastercard Hopes You Like The Sound Of Using Its Card
Marketing Daily, P.J. Bednarski - Monday, February 18, 2019
The new "sonic logo" is a six-note melody that will eventually accompa ...
- Discover Card Numbers May Have Been Swiped In Attack
Around the Net in Email, Ray Schultz - Tuesday, January 29, 2019
A data breach affecting Discover card holders has revealed data potentially includi ...
- Capital One Appoints Mother For Creative
Around the Net In MAD London, Sean Hargrave - Friday, December 14, 2018
Credit card company Capital One has appointed Mother as its new creati ...
- Kraninger Will Run CFPB Despite Lack Of Consumer Finance Experience
Marketing Daily - Top of the News, Thom Forbes - Friday, December 7, 2018
"Republicans argued that her management experience at the OMB qualified her f ...
- Mastercard's Chief Privacy Officer On The Impact Of GDPR
Around the Net in Email, Ray Schultz - Thursday, November 8, 2018
GDPR is forcing companies to practice “privacy by design,” a process ...
- Mastercard Signs ESports Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 19, 2018
The rise of eSports is confirmed today with news in "The Dru ...
- American Express Intros Payment Wristband For US Open
AI & IoT Daily, Chuck Martin - Friday, August 17, 2018
American Express is launching a contactless payment wristband for attendees at t ...
- PayPal To Buy iZettle For $2.2bn
Around the Net In MAD London, Sean Hargrave - Friday, May 18, 2018
PayPal has announced a $2.2bn deal to buy iZettle, the Swedish mak ...
- Mastercard Renews Champions League Sponsorship
Around the Net In MAD London, Sean Hargrave - Friday, February 9, 2018
Mastercard has renewed its sponsorship of Uefa's Champions League from 2018 throu ...
- Credit Card Fees Banned, Some Sites Just Raise All Prices Instead
Around the Net In MAD London, Sean Hargrave - Monday, January 15, 2018
Ecommerce operators are selling goods this morning for the first time witho ...