Alex Caredes has
been upped to president of McCann XBC, the agency’s dedicated Mastercard unit.
Caredes will also serve as Omnicom's integrated client leader for the brand, responsible
for orchestrating the team's global marketing operations.
A nine-year vet of the agency, he was previously managing director of McCann XBC. Before that, Caredes served as global
account lead for SAP at BBDO New York.
Tyler Turnbull, Global CEO, McCann, touted Carades' ability to drive growth. “His deep understanding of our clients’ business needs and
ability to navigate complexity, while inspiring the teams around him makes him uniquely positioned to lead McCann XBC into its next chapter of success.”
Caredes will continue
to advance McCann’s Truth Well Told mission.
“This is a dream role, on a dream client, at a pivotal time,” said Caredes. “I look forward to bringing the best of
Omnicom’s connected capabilities and McCann’s creativity to bear in new and bold ways that drive meaningful business impact.”
McCann creative work also includes L’Oreal
Paris, Xbox, IKEA and Maggi.
advertisement
advertisement