The 14-part series from Fallon
highlights how six Cuisinart innovations transform everyday ingredients into masterworks.
Cuisinart has kicked off its first social campaign produced for TikTok, Instagram and YouTube
Shorts.
Fallon has created a 14-part series, "A Work of Cuisinart: The Roommates," that highlights six innovations that turn ordinary
ingredients into delicious food.
Younger demos are the target audience for the short-form content, directed by Kelsey Taylor.
The story follows Lucy, who enjoys cooking, and her
roommate Bruno, a starving artist from the 17th-century, who loves culinary delights. Cooking isn't viewed as laborious, but an art form.
From roasting a chicken in the ClearView Air Fryer to
making homemade ice cream in the FastFreeze Ice Cream Maker, the series highlights how company products redefine taste.
"It’s a fun, theatrical way to prove these smart kitchen tools can
help anyone create literal masterpieces on a daily basis,” said Leslie Shaffer, Fallon CCO.
A subsidiary of Publicis, Fallon's creative also includes Disney, American Home Shield and
Walmart.
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