- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues Remain
Advanced TV Insider, Wayne Friedman - Wednesday, November 6, 2024
In a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- Trump Expected To Derail A Google Breakup
MediaDailyNews, Laurie Sullivan - Wednesday, November 6, 2024
Google and the Department of Justice this week each submitted their respecti ...
- Meta Addresses Teen Mental Health Concern, Uses AI-Enabled Age Identifier
MediaDailyNews, Colin Kirkland - Tuesday, November 5, 2024
Instagram is developing a new AI-powered system designed to detect whether ...
- Snapchat Expands Paid Subscription Gift Cards To Target, Walmart
MediaDailyNews, Colin Kirkland - Monday, November 4, 2024
Snapchat is looking to further boost its premium in-app subscription service, Snapcha ...
- Bluesky Lays Out Plans To Combat Election Misinformation
MediaDailyNews, Colin Kirkland - Monday, November 4, 2024
Bluesky's election integrity team and Head of Trust and Safety Aaron Roderic ...
- Democrats' Campaign Ad Spend 63% Higher Vs. Republicans' Since July
MediaDailyNews, Wayne Friedman - Monday, November 4, 2024
Over the last 105 days, Democrat campaign ad spend has totaled $1. ...
- Ad Spend Vs. Volume By Channel Tells Two Tales
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Increasing ad prices became the most important issue for advertising in ...
- Meta Presses Judge To Dismiss Huckabee Suit Over Ads For Gummies
MediaDailyNews, Wendy Davis - Friday, November 1, 2024
"Section 230 provides complete immunity from suit for all of plaintiff's claims ...
- TikTok Updates Marketing Educational Program
MediaDailyNews, Colin Kirkland - Friday, November 1, 2024
TikTok is expanding the resources it provides for marketers and agencies looki ...
- Agencies: Build Your Social Media From Scratch To 32 Million Views In 6 Months
MAD, Rob Baiocco - Wednesday, October 30, 2024
When we talk more generally about marketing and advertising, the audience gro ...
- Reddit Boosts Ad Revenue, Grows Daily Active Users In Q3
MediaDailyNews, Colin Kirkland - Wednesday, October 30, 2024
Reddit grew its ad revenue across the funnel and boosted its dai ...
- Tech Groups Sue Florida Over Social Media Restrictions For Teens
MediaDailyNews, Wendy Davis - Monday, October 28, 2024
Two tech industry groups are challenging a Florida law prohibiting social med ...
- Meta AI Search Engine Will Reduce Reliance On Google, Microsoft
MediaDailyNews, Laurie Sullivan - Monday, October 28, 2024
Meta AI Senior Engineering Manager Xueyuan Su is reportedly leading the proje ...
- Netflix's Next Social-Media Step: 'Moments' To Make Fans Better Influencers?
TV Watch, Wayne Friedman - Tuesday, October 29, 2024
Netflix marketing costs amounted to $642.9 million vs. $558.7 million a ye ...
- X Revamps Ads Platform
MediaDailyNews, Colin Kirkland - Friday, October 25, 2024
X has introduced a revamped version of its Ads platform and sa ...
- Social Platforms Must Face Suit By School Districts
MediaDailyNews, Wendy Davis - Friday, October 25, 2024
Siding against social media platforms, a federal judge has refused to dismi ...
- Trump's Stock Meme: TV Ad-Model Trends To Come?
TV Watch, Wayne Friedman - Monday, October 28, 2024
Stock market meme stocks now have a place in history when ...
- Court Won't Reconsider Decision Narrowing TikTok's Section 230 Protections
MediaDailyNews, Wendy Davis - Thursday, October 24, 2024
A court has rejected TikTok's request to reconsider its controversial August ruli ...
- TikTok Puts Spotlight On Emerging Music With UnitedMasters Partnership
MediaDailyNews, Colin Kirkland - Friday, October 25, 2024
TikTok will make a greater investment in emerging music by partnering wi ...
- Singapore Tourism Board Highlights Culinary Delights
Out to Launch, Fern Siegel - Thursday, October 24, 2024
The anchor spot targets travelers in Australia, the U.S., Indonesia, India a ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2024
How do you update something as powerful and influential as the 19 ...
- TikTok Doubles Down On Educational In-Feed Content
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
TikTok is expanding its in-app feed dedicated to science, technology, engineering, a ...
- YouTube Preps Voters With News, Info, Live Streams
MediaDailyNews, Colin Kirkland - Tuesday, October 22, 2024
Looking to establish itself as a "reliable" source for news and informatio ...
- McConaughey's Pantalones Tequila Introduces The Wiggler
Out to Launch, Fern Siegel - Tuesday, October 22, 2024
Oscar winner Matthew McConaughey is featured in the spot. ...
- If Media Trust Levels Are So Low, Why Record Political Ad Spend?
TV Watch, Wayne Friedman - Wednesday, October 23, 2024
Gallup finds Americans' trust in media - newspapers, TV and radio ...
- TikTok Capitalizes On Listening Trends With New Electronic Music Hub
MediaDailyNews, Colin Kirkland - Monday, October 21, 2024
Looking to capitalize on its reputation as a music discovery tool, TikT ...
- Email Reigns: It's The Most Popular Channel Worldwide
Email Insider, Ray Schultz - Monday, October 21, 2024
Consumers are more likely to trust the brand if it displays ...
- Bluesky Sees User Growth In Response To X's 'Block' Update
MediaDailyNews, Colin Kirkland - Friday, October 18, 2024
With X moving closer to fully removing the "block" functionality, Bluesky h ...
- Meta Must Face Massachusetts Suit Over Teen Addiction
MediaDailyNews, Wendy Davis - Friday, October 18, 2024
Massachusetts Attorney General Andrea Campbell can proceed with a lawsuit accusing Me ...
- Holiday Shivers: Will Consumer Spending Increase Or Remain Flat?
Email Insider, Ray Schultz - Friday, October 18, 2024
It's time to get out those pre-Black Friday emails, experts say. T ...