- Meet A Santa Who Prefers To Be 'Sel-Fish'
MAD, Fern Siegel - Friday, December 13, 2024
The Swedish Fish candy is so good, Santa ransacks the house ...
- With Candy Salad, Ferrara Tries TikTok Commerce
Marketing Daily, Sarah Mahoney - Friday, December 13, 2024
With $30 kits, the company hopes to promote multiple brands with o ...
- Grubhub Expands Partnership With Hilton
Marketing Daily, Danielle Oster - Friday, December 13, 2024
The move adds on-demand food, grocery, and convenience services to more Hilt ...
- With A Selfish Santa, Swedish Fish Jump Back Into Advertising
CPG Insider, Sarah Mahoney - Friday, December 13, 2024
The Mondelez-owned candy brand's new campaign is the first in five ye ...
- Whole Earth Brands Selects The Variable As AOR
MAD, Fern Siegel - Tuesday, December 10, 2024
The company wants to disrupt the premium segment of the sweetener mar ...
- Thanksgiving Didn't Go So Well? Johnsonville's Game Makes Holiday Safer
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2024
To ease still-simmering resentments at holiday get-togethers, the sausage company invents "Hel ...
- Swicy Chicken, Curds Resurgence, Plentiful Pickles: Grubhub Delivery Trends
Marketing Daily, Danielle Oster - Tuesday, December 10, 2024
Delivery service food culture trends shaped customer orders for the year, accordi ...
- Dove Partners With Crumbl For Sweet Smells
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 9, 2024
"This collaboration seems way more than just about body care - it ...
- Sweet Spot: Reese's Books Super Bowl LIX
MAD, Fern Siegel - Friday, December 6, 2024
The upcoming candy ad is the handiwork of Erich & Kallman. ...
- Smucker CMO: Engaging Below The Surface
CPG Insider, Sarah Mahoney - Friday, December 6, 2024
Gail Hollander keeps looking for ways to integrate brand experiences with cultur ...
- Martin Agency To Debut First Ritz Super Bowl Spot
MAD, Fern Siegel - Thursday, December 5, 2024
The campaign will also include paid media, retail and social media. ...
- Oscar Mayer Brings Back Vintage Jingle Spot
Marketing Daily, Sarah Mahoney - Monday, December 2, 2024
The Kraft Heinz brand surprised football fans with the 1974 spot, airi ...
- CPG Under The Tree? Hidden Valley, Hellmann's, Bumble Bee Get Gifty
CPG Insider, Sarah Mahoney - Wednesday, November 27, 2024
Most people aren't asking Santa for fancy mayo or a tuna-fish Adve ...
- Newman's Own Finds Purposeful Pizza Tastes Better
Marketing Daily, Danielle Oster - Tuesday, November 26, 2024
Campaign contrasts Newman's Own brand purpose with companies prioritizing corporate profits, buildi ...
- Daisy Campaign Courts Younger Partygoers For Relaunched Sour Cream Dips
MAD, Steve McClellan - Monday, November 25, 2024
The Daisy Dips were relaunched last year decades after the company shelv ...
- Tari Hot Sauce Rides Llama Haircut Trend
CPG Insider, Sarah Mahoney - Friday, November 22, 2024
The Peruvian brand is jumping on the bushy style trend to introdu ...
- Home Cooking Stars In Thanksgiving Price Wars
Marketing Daily, Sarah Mahoney - Monday, November 18, 2024
Kroger and Meijer pile on the price-cut meal packages, as 38% ...
- Knorr Wants Your Thanksgiving Recipe Fails
CPG Insider, Sarah Mahoney - Friday, November 15, 2024
With #EffortIsEverything, the Unilever brand is encouraging zillennials to revel in the ...
- St. Louis Food Magazine 'Feast' Shutters Print Edition
Publishers Daily, Ray Schultz - Thursday, November 14, 2024
Readers Prefer to get content online instead of in print, magazine s ...
- Barilla Dials Up Love With Pasta Snowfall
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2024
The world's leading pasta maker introduces a novelty shape to welcome t ...
- Swicy Reigns Over Daily Crunch's Sichuan Snack
Marketing Daily, Teresa Buyikian - Friday, November 8, 2024
Snack company Daily Crunch joined forces with chili crunch pioneers Fly ...
- Hummus Republic Spreads Positivity With LA Billboards
Out to Launch, Fern Siegel - Friday, November 8, 2024
The fast-food chain's message is simple: "Spread Hummus, Not Hate." ...
- How Nerds Is Sizing Up Its Super Bowl Risk
CPG Insider, Sarah Mahoney - Friday, November 8, 2024
Ferrara looks to capitalize on Nerds Gummy Clusters' "it" candy status. ...
- Chobani Names New CMO
Marketing Daily, Sarah Mahoney - Monday, November 4, 2024
Jai Kibe will lead marketing and creative teams for the Chobani a ...
- In Politically Overserved Scranton, Johnsonville Offers Solace In Sausage
CPG Insider, Sarah Mahoney - Friday, November 1, 2024
Swing-state voters are exhausted. The company invited "The Office" royalty to gri ...
- M&M's, Hershey, Kinder Biggest Halloween Ad Spenders
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2024
With sales expected to reach a record $4.1 billion, candy brands spe ...
- Goldfish Changes Name Temporarily To Chilean Sea Bass Crackers
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, October 27, 2024
Newly packaged product, targeted to millennial and Gen Z adults, has be ...
- M&M's Pairs Up With Kate Spade New York
CPG Insider, Sarah Mahoney - Friday, October 25, 2024
The collaboration comes as Mars looks to amplify cultural connections. ...
- Singapore Tourism Board Highlights Culinary Delights
Out to Launch, Fern Siegel - Thursday, October 24, 2024
The anchor spot targets travelers in Australia, the U.S., Indonesia, India a ...
- Thanksgiving Smackdown: Aldi Versus Walmart
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2024
Both retailers are hyping ultra-affordable holiday meal prep, betting consumers are sti ...