- Green Giant Utilizes Corn Kid To Promote Vegetables
MAD, Fern Siegel - Friday, September 22, 2023
The new campaign, the brand's first in seven years, focuses on thr ...
- Lattini Sunflower Milk Expands To National Distribution
Marketing Daily, Erik Oster - Thursday, September 21, 2023
Brand anticipates consumers will be able to find the products in ov ...
- Starbucks Faces Suit Over Lack Of Fruit
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 20, 2023
Starbucks is facing a lawsuit over the lack of fruit in i ...
- Dave's Killer Bread Advocates For Second-Chance Hiring
Marketing Daily, Erik Oster - Tuesday, September 19, 2023
With the "Second Chance #JobTok" campaign, the goal was to reach former ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger Impact
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Research on the human brain and CTV advertising suggests ads that ali ...
- Mannings Score With King's Hawaiian Slider Sunday
MAD, Fern Siegel - Friday, September 15, 2023
Eli and Peyton Manning signed a two-year partnership with King's Hawaiian ...
- Instacart Shifts Focus Away From Grocery Delivery
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 14, 2023
Instacart was a godsend during the pandemic, offering shut-in consumers a w ...
- Big Shift In Consumers' Cooking Enjoyment: Q&A With Attest CEO Jeremy King
CPG Insider, Erik Oster - Friday, September 15, 2023
"The overwhelmingly positive attitudes towards cooking are surprising," says King. "It's like ...
- 'I Only Stand For Pepperoni' Socks? Hormel Opens Pop-Up Shop
Marketing Daily, Erik Oster - Thursday, September 14, 2023
Hormel is going whole hog in its marketing for National Pepperoni Piz ...
- Kraft Offers 'Textbooks' Filled With Snacks
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 13, 2023
Offering a unique twist on back-to-school, Kraft Heinz and Mischief @ ...
- Cheetos Marks Big 7-5 With Fashion, Food Mementos
Marketing Daily, Erik Oster - Wednesday, September 13, 2023
Among the goodies: the Cheetos Milk Bar birthday cake with Cheetos-dust-infused frostin ...
- Snickers Shop Satisfies NFL Fans' Superstitions
Marketing Daily, Erik Oster - Tuesday, September 12, 2023
Lucky Snickers Bars were kept within NFL headquarters, next to NFL Hono ...
- Study: Majority Of American Consumers Report At Least Some Food Insecurity
Marketing Daily, Erik Oster - Wednesday, September 13, 2023
Food and beverage "brands and retailers must continue to adapt to re ...
- Slim Jim, Cinnabon To Enter Into Holy Meat-Trimony
Marketing Daily, Erik Oster - Monday, September 11, 2023
The connection between the two non-human corporate entities has been teased ...
- Kroger Reports Weak Sales, Agrees To Pay $1.4B In Opioid Settlement
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 8, 2023
The grocery giant also announced the sale of 413 stores, paving t ...
- Buffalo Wings Gives Voice To 'Sports Bar' Fun
MAD, Fern Siegel - Wednesday, September 6, 2023
The computer-generated buffalo spot is the first work by Anomaly, the company ...
- Cowboys' Parsons Plays For Dave & Buster
MAD, Fern Siegel - Wednesday, September 6, 2023
The work from Mother in New York builds on Dave & Buster ...
- Babybel And Hasbro Give Candyland The Lactose Treatment
Marketing Daily, Erik Oster - Wednesday, September 6, 2023
The kid-friendly brand's new campaign begs the question: "What if Candyland, b ...
- Oscar Mayer Scrambles Up Prepared Breakfast Category
Marketing Daily, Erik Oster - Wednesday, September 6, 2023
Scrambling around in the mornings to fit in a hearty breakfast ju ...
- Old El Paso Wants To Score In The Football Space
MAD, Fern Siegel - Friday, September 1, 2023
"The Taco Boy'' is the latest part of Old El Paso's newe ...
- Texas-Only Food App Favor Targets Newcomers, Sends Up State
MAD, Fern Siegel - Wednesday, August 30, 2023
The integrated campaign, "How Texas Orders In," features Texas newcomers learning t ...
- Candy Brand Trolli Joins The Game With PUBG: Battleground Collab
Marketing Daily, Erik Oster - Thursday, August 31, 2023
Four limited-edition Trolli x PUBG packs featuring characters from the game wi ...
- NFL Greats Ponder 'Unretirement' In PepsiCo's NFL Kickoff
Marketing Daily, Erik Oster - Thursday, August 31, 2023
A group of retired former superstars realize they'd rather stay on t ...
- Mentos Notes The Candy's Quirky Uses
MAD, Fern Siegel - Tuesday, August 29, 2023
The campaign pays tribute to the comical ways the candy has be ...
- 2023 U.S. Business Openings Tracking To Beat Previous High
MediaDailyNews, Laurie Sullivan - Tuesday, August 29, 2023
Yelp released data Tuesday that suggests "strong national growth" across all busine ...
- Jamila Robinson Named EIC Of 'Bon Appetit'
Publishers Daily, Ray Schultz - Monday, August 28, 2023
Robinson has been serving as an assistant managing editor for food a ...
- Shanice Bland To Head Video Operations At New York Times
Publishers Daily, Ray Schultz - Monday, August 28, 2023
Isabel Montes will serve as recipe video editor. ...
- Everytable Adds Family-Style Meals Priced Under $20
Marketing Daily, Teresa Buyikian - Friday, August 25, 2023
Made-from-scratch meals are available in Everytable stores in California and NYC fr ...
- Wonka -- The Candy Brand -- Returns Ahead Of Prequel Movie
Marketing Daily, Erik Oster - Sunday, August 27, 2023
Ferrara's "limited-edition" Wonka Magic Hat Gummies will make their debut at Walma ...
- Beyond The Whole-Grain Aisle: Bob's Red Mill Aims To Broaden Brand Appeal
CPG Insider, Erik Oster - Friday, August 25, 2023
SVP Allyson Borozan: New media agency, top-of-the-funnel tactics will help brand establi ...