• by Fern Siegel , 2 hours ago

Omaha Steaks is transforming its image with a new "No Bull" brand platform. 

TorchHouse Studio produced the creative.

The campaign runs across TV, influencer partnerships, paid social, search, email and Omaha Steaks' digital experience.

The target demo is both younger urbanites and busy families that are shopping for high-quality fillets, 100% U.S.-sourced beef protein.

Angie Kubicek, senior director of growth marketing, Omaha Steaks, told Agency Daily: “With a brand that has been around for 109 years, the opportunity isn’t to reinvent who we are – it’s to find fresh, relevant ways to tell a story generations of families already know and trust. ’No Bull’ gives us a contemporary, self-aware voice to do that, while putting the things that have always defined Omaha Steaks – quality, expertise and the care behind our products – front and center. It allows us to introduce the brand to a new generation, while still feeling unmistakably Omaha Steaks to the customers who have grown up with us.”

Omaha Steaks, founded in 1917 in Omaha, Nebraska-based, is a fifth-generation, family-owned company. It is expanding its footprint to enable same-day and next-day deliveries. It's also focused on upping its protein profile to include steak, chicken, seafood and pork.

TorchHouse Studio's creative work includes adidas, Wendy's, Gatorade and Sporting KC (Kansas City).