New York-based media agency Tinuiti announced today that it has built a new tool that helps advertisers spot when their Meta (Facebook and Instagram) ads are becoming less effective because consumers have seen them too often or because there isn't enough variety in the creative. 

The new tool’s introduction comes as more ads are created with AI technology making quality and variety of creative a bigger factor in campaign success, according to the agency.  

The agency's new Meta Creative Health Dashboard, part of its Bliss Point platform, uses new signals provided by Meta to identify ad fatigue and lack of creative diversity before campaign performance drops. 

It combines those signals with advertising spend and performance data to estimate how much money may be at risk and where marketers should refresh or expand their creative. 

According to the agency, the goal is to help clients decide when investing in new ads or creative assets is likely to improve performance. 

Separately, the company provided an update on recent activity noting it has won nearly 50 integrated, multichannel or agency-of-record assignments since January 2024 and that many of those wins are bigger than assignments in previous years.  

It expects to record nearly twice as many major account wins in 2026 as it did in 2024.  

Recent clients include Snipes USA, Allies of Skin, Carter's, Wolverine Worldwide and Serta Simmons Bedding.  

In a bid to accelerate growth the company has overhauled its management team over the past six months, adding Abbey Klaassen as CEO, Wes Harris as global COO, and Bryan Wiener as chairman.