• by Fern Siegel , 3 hours ago

Eden Project has chosen the ARK Agency to develop creative for Nature: Connections and Recovery, a three-year, multi-organization partnership program in the U.K.

The account was won after a competitive pitch. A creative campaign will focus on six areas: Dundee, Morecambe, Liverpool, Belfast, Newport and Cornwall.

Eden is working with the Wildlife Trust.

“Reconnecting people with nature has never mattered more. Doing it at the scale this program needs takes a partner who understands both the science and the storytelling,” said Dan James, development director, Eden Project. “This is a defining moment in our 25th anniversary year — a three-year program with brilliant partners to inspire millions to make positive changes for their own well-being and for nature’s recovery.”

Mat Goff, founder, ARK Agency, added: “This only works if we can resonate authentically with the communities we’re speaking to, town by town. It’s a chance to use our talents across both local and national platforms. There's real urgency that has to be communicated effectively — and we intend to deliver that message.”

The win continues ARK’s track record of acquiring new accounts, including Krispy Kreme, Rude Health, loveholidays and Löfbergs.