• by Fern Siegel , 3 hours ago

Perion, a global ad tech company, named Robert DeSalvo as managing director, Americas. He will lead growth and commercial strategy across the region.

Previously, he EVP, strategy and growth at Brand Innovators. Before that, he served as president of Pixellot's North AmericanOperations, a major producer of sports content.

DeSalvo spend a decade at Perion, prior to Pixellott, where he was managing director of the Americas. Earlier, he was CRO of Undertone, a Perion subsidiary.

“What brings me back now is what I see in front of us: Perion One, Outmax and a unified, AI-native platform spanning CTV, DOOH, retail media, social and web. This is something bigger, and I’m excited to help build the next chapter together.”

Perion connects creative, media and measurement into a single independent operating system. Brand work includes Lexus, Macy's, Intel and HBO.