Tag results for "ad technology"
- Google Search Ads Found Showing In Porn, Other Questionable PlacesGoogle Search Partners, a network of third-party sites, has been serving so ...
- SabioTV Redefines DiversityDiversity in mindset, not just the color of someone's skin, fuels Sab ...
- Sam Altman Returns To OpenAIFollowing days of drama, late Tuesday OpenAI said Sam Altman will retu ...
- AI Shows Ad Industry Its FutureAI began teaching the ad industry how to reinvent itself nearly ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEOMicrosoft said early Monday morning that Sam Altman will lead the company ...
- Roku, Unity Help Mobile Apps Acquire Users Via CTVInteractive on-screen ads are linked to acquisition technology for performance campaigns. ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV SolutionThe solution aims to streamline and improve transparency in CTV programmatic buy ...
- Gameview Debuts Ad Tech Platform, Helps Marketers Target Specific AudiencesGameview's data management platform aims for precise targeting. Marketers also receive in-vi ...
- Former PHD Chief Sullivan Joins Advisory Board Of Ad-Tech Firm EquativCatherine Sullivan, who stepped down as U.S. CEO of Omnicom Media Group ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media BoardMichael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- IAB Tech Lab Plans To Verify Data Deletion RequestsIAB Tech Labs CEO Anthony Katsur said a signal will propagate t ...
- Tech Lab Unveils Spec For Data Deletion SignalThe new "Data Deletion Request Specification" aims to help digital ad compani ...
- Merkle Transitioned To Google PMax, Then Ad Performance FellThe agency cited AI for the lack of consistency in ad performanc ...
- Google To Combat Device Fingerprinting By Hiding IP AddressesGoogle's IP Protection involves masking Chrome users' IP addresses from domains us ...
- Addressable Gets A Boost From Satellite CarriersWith DirecTV and Dish TV being integrated into Canoe's unified solution, nation ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad PotentialAdobe unveiled a material that can change color and patterns in re ...
- PubMatic Adds Direct Access To FreeWheel CTV InventoryExpanded access to available to users of PubMatic's Activate end-to-end direct-buying solut ...
- 'Fortune' Most Powerful Women In Business List Highlights Ad, Tech, Retail CompaniesThe list features 67 women with a CEO title, headed by C ...
- Marketing Architects Opens Platform For CTV Performance CampaignsThe platform claims to enable premium CTV inventory buys at lower rat ...
- IAB Tech Lab AI Secures Adland's Future"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Caramel Aims To Take Stress Out Of Private-Party Auto SalesThe Los Angeles-based company launched in March after raising $12 million ...
- Fox Television Stations Strikes Generative AI Deal With WaymarkThe Fox deal with ad-tech company Waymark allows local advertisers to crea ...
- CTV Targeting, Measurement Solution Fuses Purchase Data, ACR TechnologyLG Ad Solutions links Affinity Solutions' consumer purchase data, analytics to i ...
- AI Solution Auto-Generates CTV Creative From Brands' Social ContentThe Spaceback platform can now convert social content to programmatic-ready CTV ad ...
- Talk To Me: Ad Industry Turns AI Strategies ConversationalVerbal conversation with a machine to plan ad strategies will soon beco ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS IntegrationsThe direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Weathering Climate Change: What Ad Buyers Can Do About ItAd Net Zero provides a roadmap for the advertising industry. But wi ...
- Claritas Acquires ArtsAI To Help Drive Personalized CampaignsThe acquisition is intending to drive more efficient and profitable campaigns throu ...
- Google Files To Dismiss Gannett Ad-Tech Suit, Sought To Restore Competition"Gannett's late-in-the-game lawsuit fails to break new ground," Google's Dan Taylor tel ...
- NAI Urges Ad Companies To Examine Approach To Health Data"'Health' information is no longer just about prescription records and medical diagnos ...
