Tag results for "ad technology"
- GroupM, Song First For Telco-Backed IdentifierThe identifier, operational in Spain and being rolled out to Germany, Franc ...
- Mediaocean Buys Innovid, Creates An Omnichannel Ad Tech StackInnovid will merge with Flashtalking and grab a bigger share of t ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With FlashtalkingThe acquisition has an equity value of $525 million, making it o ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Google AI Advancements Start To Generate PaybackGoogle DeepMind on Wednesday detailed two speech-generation technologies that allow advertisers ...
- Analyst Downgrades Trade Desk Stock To 'Sell' From 'Neutral'Ad-tech stock market darling The Trade Desk was downgraded by a N ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner ProgramAd-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Amazon Details Simplified Product Launch, Optimization, Measurement PathAmazon has increasingly become a destination for consumers to discover products, rolli ...
- Two Ad-Tech Firms Link Up In A Programmatic Revenue PartnershipAxis and Gravite say they can drive better ad performance and outcom ...
- InMobi Advertising Offers Green Media Platform For Mobile And AppInMobi Advertising is collaborating with Scope3 to leverage its sustainability platform. ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- Informa Completes $1.5 Billion Acquisition Of AscentialAscential, now delisted, confirmed that the sales process for subsidiary Hudson ...
- Trump Vs. Harris: SMB Opinions On Who's Best For Ad Industry And EconomySmall and medium-sized businesses were surveyed to identify who they believe ...
- Watchdog Seeks Probe Of CTV Ad TargetingCTV "has become a major focal point for the commercial surveillance marketi ...
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- Horizon Taps Progress Partners' Venuto For New Product/Data RolePrior to joining the tech-centric investment banker as COO in 2020, Domen ...
- Microsoft Releases AI Reasoning, Vision, Voice Models In BetaMicrosoft is remaking Copilot to provide its AI models with a w ...
- Google Trial Ends, Execs Emboldened To Speak Outside CourtroomThe Google-DOJ trial wrapped up this week as both sides tried ...
- Google: DOJ Missed The Forest Through The TreesGoogle owns the most powerful ad-serving business publishers use to sell ad ...
- Google CEO: Antitrust Trials May Continue For YearsAlphabet CEO Sundar Pichai said it could take many years to resol ...
- Mobile Rolls: Reliance On Ads IncreasingAppLovin hit an all-time-high stock price on Wednesday, reaching $130.60 per shar ...
- Could Google Win U.S. Antitrust Case On A Technicality?Google may have set a precedent this week when it tried ...
- An Off-Platform Solution For In-Game Advertising"We're the gamers' companions, allowing them to play better, win and bett ...
- Google Antitrust Trial Kicks Off With Testimony From Ad Industry VeteransThe prosecution kicked off its antitrust case against Google with testimony fr ...
- Google Takes Another Blow From UK Regulators For Anti-Competitive BehaviorAs Google prepares to battle the U.S. Department of Justice in anoth ...
- Google And DOJ Face Off In Battle Over Online Display AdsThe Department of Justice will attempt to prove Google illegally monopolized ad-te ...
- Analyst Outlines Google Future Post-Antitrust TrialAn analyst group at Wedbush published a research note describing the anticipat ...
- The Path To A Unified - And Efficient - Ad-Tech Supply ChainThe future of a streamlined ad-tech industry won't be shaped by cooki ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News MediaThe new coalition comes less than a month after the WFA shutter ...
- Google: Interoperability Or Signs Of MonopolyDismantling years of investments and reinvestments of profit to build what so ...
