Tag results for "ad technology"
- Media All Star: Nicolas BidonWhen Nicolas Bidon took the helm of Xaxis a couple of years ...
- Google To Restrict Cookies Set By Ad NetworksGoogle's Chrome browser plans to limit tracking by ad networks and other ...
- Android Apps Share Sensitive Data With Ad Tech Companies, Report FindsPeople who use popular Android apps are "pervasively tracked and profiled online ...
- What Happens When (Ad Tech) Innovation Stops?I was underwhelmed by the new products at CES, including nothing from ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, DisplayAdvertisers can now buy Nexstar's OTT, digital video, display, streaming audio and ...
- Platform-Driven TV Advertising Is Mainstreaming, FinallyAmong signs of mainstreaming: Virtually every TV network, major media agency and ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV ReachNews Corp. will own 7% of Tremor in the deal. Tremor has ...
- TheTake, LG And Networks Bow AI-Powered Shoppable TVThe on-demand capability, available on 2020 LG webOS smart TVs, can identify ...
- Walmart Media Group Expands Sponsored Search Advertising Partners ProgramThe biddable auction-based marketplace now gives marketers greater transparency and control with ...
- California Privacy Law Shows Need For National Legislation, Senator Says"Congress can no longer sit idly by in this data privacy debate," ...
- Rubicon, Telaria, Eyeview And The Maturing Of An IndustryThe past 24 hours brought some significant news -- not all happy, ...
- Dish, FreeWheel Partner On Tech To Integrate Traditional, Addressable TV BuysPartners say the solution's unified view across the two types of inventories ...
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic AdvertisingThe patent highlights OpenX's vision of allowing both marketers and publishers to ...
- Advertisers Urge FTC Not To Broaden 'Negative Option' RulesExisting regulations protect consumers "by providing them with transparency and the ability ...
- IBM's Bitterman Joins TripleLift As CMOLong-time ad industry executive Jordan Bitterman has joined ad-tech firm TripleLift as ...
- NAI Issues New Guidance For Consumer ConsentAd-tech companies that belong to the self-regulatory organization may only use sensitive ...
- Why The Ad Industry's Attention Finally Is Shifting To, Well, AttentionDespite the emergence of a Golden Age of data and ad tech, ...
- Google Maps Thanksgiving Holiday Traffic: No, Not That TrafficBy crunching anonymized data such as speed and location, Google can provide ...
- ICO Says RTB Ad Tech Firms Are Processing Sensitive Data Without Consent"Campaign" is reporting that the ICO held a closed-door meeting yesterday to ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?It was a closed-door session, but it appears the ICO has decided ...
- Walmart Reportedly Readying Self-Service Search, Display Ad PlatformWalmart Media Group is testing an ad platform and self-service tools with ...
- Time To Get (Seriously) Serious About Universal Ad-ID AdoptionSixteen years after its inception, the Ad-ID still isn't being consistently used ...
- Viant Separates From Meredith As Ad Industry Buybacks Become More CommonViant completed a buyout earlier this week that the co-founders say allows ...
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law"We are disappointed that IAB appears to adopt contorted legal interpretations of ...
- Google Study Shines Light On How Small Business Exports Impact Economic GrowthMost small businesses don't export their products due to a variety of ...
- Lead-Generation Service Shows How Much Data Google Home Devices CollectData collected from Google smart home and personal devices by searches, sensors, ...
- Google First To Reach Quantum SupremacyThe milestone aims to show it is possible to achieve quantum speeds ...
- Microsoft: Business Unit Containing Search Contributes To Increase In RevenueMicrosoft reported financial results for the quarter ending Sept. 30 with revenue ...
- TV Attribution Company TVSquared Strikes Deal With AmpersandThe deal will connect TVSquared impression data in real-time to consumer behavior ...
- Wyden Introduces New Do-Not-Track LawThe proposed privacy bill would allow the FTC to fine companies that ...
