Tag results for "ad technology"
- Firefox Starts Blocking Tracking Cookies By Default"We feel that the time is right for the next step in ...
- Extreme Reach Expands AdBridge Solution To Sell SideThe ultimate goal is one supply chain connecting the buy side to ...
- LiveRamp Launches Solution For Publisher Ad Inventory Without CookiesLast week LiveRamp launched assistance for cookieless-based ad inventory, in which third-party ...
- Why China's Tencent Is About To Leapfrog The CompetitionThe Tencent marketing platform is driving lighting-fast brand creation and business growth. ...
- Parents Can Proceed With Privacy Suit Over Mobile Gaming AppsCiting shifting privacy norms, a federal judge has refused to dismiss a ...
- It's Time For Complete Transparency In Digital Ad Data RebatesDoes it matter whether undisclosed fees are being paid to DSPs, SSPs ...
- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data SolutionsHow can the industry move to a model that transacts on accuracy ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For BrandsWhite Ops' prevention API, supported by advanced bot detection techniques, accurately predicts ...
- NAI Bans Behavioral Targeting Of Users Under 16The group's new privacy code will also require members to obtain consumers' ...
- Up To 47% Of Streaming Ads May Not Be Delivered ProperlyA Conviva study suggests streaming ads are not living up to the ...
- LoopMe Names Greg Coleman Board ChairmanColeman will help LoopMe identify client opportunities and help develop the platform's ...
- Trade Desk Revenues Rise 41%, But Stock Drops 14%First-quarter 2019 revenues were 41% higher, to $121 million over the same ...
- Google To Offer New Anti-Tracking ToolsThe Chrome browser will soon enable consumers to easily block cookies from ...
- IAB Europe Updates Transparency And Consent SpecsThe updates aim to provide "a little more granularity and more specificity" ...
- Nativo, MNI Targeted Media Partner To Expand Branded Content For AdvertisersThe partnership will bring native advertising campaigns to small and mid-size brands, ...
- SpotX, BrightLine Expand OTT Ad PartnershipThe enhanced partnership makes SpotX the single point of contact for marketers ...
- Synamedia Rolls Out Automated Streaming Video Processing TechnologyWith live streaming video - and particularly sports - lots of bandwidth ...
- OmniVirt's Creepy 3D Banner Ad For 'Pet Sematary': Mangy Cat Keeps Watching You!This new 3D Photo banner unit leverages existing 2D assets to create ...
- Google Not Expected To Change Privacy Protections, Ad Tech Stocks Recover On NewsLessening concerns over Google making sweeping changes to its ad tools sent ...
- Tech Company Brings AI Into The CMS PlatformThe new feature embeds AI into the Contentstack platform rather than requiring ...
- 'Fortune' Partners With Placements.io As Part Of New Adtech StackPlacements.io will serve as Fortune's revenue management platform. The Seattle-based start-up works ...
- FTC Plans To Investigate Big Tech Over PrivacyFacebook, Google and other tech giants may soon have to disclose otherwise ...
- CMOs Looking For A 'Path To Better, Not Perfect'CMOs are slowing the "madness" of adopting marketing technology to focus on ...
- OpenX To Move Identity Advertising, Marketing To Open WebOpenX plans to introduce the first identity-based targeting platform in April that ...
- YouTube Brand Safety Blowback Appears Short-LivedWhile a few advertisers were vocal about their decision to exit the ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio DealThe company outlined three initiatives that will form the core of FreeWheel ...
- Amazon Says Digital Adoption In Rural U.S. Could Drive $84.5B Annually, Overlooks ChallengesThe study found adoption of digital technology could grow rural small businesses' ...
- Trade Desk, Roku Post Soaring Stock HikesEarly morning stock market trading of The Trade Desk was up a ...
- Do You Know How The 'Black Boxes' In Our Industry Work?It's probably true that most of the folks working in our industry ...
- Tackling Ad-to-In-Store Attribution Q&A With Placed's David ShimThe race for the best attribution model is on as technology improves ...
