- Carbon Emissions Tracking For Digital Ads Broadens Scope
MediaDailyNews, Laurie Sullivan - Thursday, March 20, 2025
The XR and Scope3 partnership embeds carbon emissions tracking directly into creati ...
- Agency Media Vet Rozen Joins Cadent As President
MediaDailyNews, Joe Mandese - Wednesday, March 19, 2025
The former Dentsu Media Chief also serves as president of recently acquir ...
- Vivek Kundra Hired As The Trade Desk COO
Publishers Daily, Ray Schultz - Thursday, March 13, 2025
Kundra has served as chief information officer of the U.S. government. ...
- You Got MediaPost In My March Madness (But Not For Very Long)
Media 3.0, Joe Mandese - Wednesday, March 12, 2025
How and why B2B marketing guru Rob McEvily used AI to synthesi ...
- Ad Industry Tying Transparency To Monopolistic Practices
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2025
Google offered to give buyers ad credits to test its Demand G ...
- NAI Scraps Privacy Code, Offers Framework Instead
MediaDailyNews, Wendy Davis - Monday, March 10, 2025
The self-regulatory group NAI, which represents ad-tech companies, is no longer requiri ...
- AI On SMBs' Top List To Automate Advertising, Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
A survey of new small business owners finds 43% will maintain ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre Swanston
Media 3.0, Colin Kirkland - Thursday, March 6, 2025
Phynd Founder Swanston explains why gamers are the most sought-after audience ...
- Alexa+ Gets Agentic, Smarter, More Conversational
MediaDailyNews, Laurie Sullivan - Wednesday, February 26, 2025
Amazon and Anthropic have worked together during the past year to he ...
- New Tech Platform Will Help Advertisers Use Display, Firm Says
Publishers Daily, Ray Schultz - Wednesday, February 26, 2025
Taboola's new product, Realize, extends the company's reach beyond native advertising, t ...
- Apple Announces $500B Investment In U.S., Includes AI, ML, Education
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
Plans for the next four years include accelerated investments in AI a ...
- Waymark Expands Deal With Paramount To Include 27 CBS-Owned Stations
Television News Daily, Wayne Friedman - Tuesday, February 25, 2025
Waymark's AI-video creative platform will help TV stations work with local sma ...
- TikTok's Latest Offer: A Big One From Big Wyoming
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
People may think about Wyoming's wide-open spaces populated more with wildlife th ...
- EU Commission Launches InvestAI Initiative, Urges Open-Source Approach
MediaDailyNews, Laurie Sullivan - Tuesday, February 11, 2025
The InvestAI initiative includes a European fund of EUR20 billion for ...
- Lawmakers Blast Google, Amazon, Others Over Child Sex Site Ads
MediaDailyNews, Wendy Davis - Monday, February 10, 2025
"Google has failed to perform due diligence in identifying businesses that condu ...
- Outbrain Finalizes $1B Merger, Changes Name To Teads
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Outbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Google Confirms 'Voluntary Exit' Offer To Employees Working On Pixel, Android
MediaDailyNews, Laurie Sullivan - Thursday, January 30, 2025
The announcement is aimed at Google's U.S. employees working on Platforms &am ...
- Investments In Connected Commerce, Tech Stacks Rise To $585B
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2025
Winterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Advertisers' Antitrust Claims Against Google Sent To Arbitration
MediaDailyNews, Wendy Davis - Monday, January 27, 2025
U.S. District Court Judge Kevin Castel ruled that the advertisers -- Clif ...
- Consumers Spent $150B On In-App Purchases In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Across all publishers, 258,000 apps were downloaded per minute in 2024 f ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Criteo Taps Dentsu America's Komasinski As CEO
MAD, Joe Mandese - Tuesday, January 14, 2025
Dentsu has named Giulio Malegori chairman and acting CEO of Dentsu Americ ...
- Performance Ad Deals Rising: Costs, Targeting Issues Continue
Television News Daily, Wayne Friedman - Tuesday, January 14, 2025
According to a recent survey, 71% of brand execs say they wi ...
- AI Driving Growth In Invalid Online Traffic, Email Spam
MediaDailyNews, Laurie Sullivan - Friday, January 10, 2025
DoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- How Freedom Furniture Used AI To Increase Time On Site, AOV
Performance Marketing Insider, Laurie Sullivan - Friday, January 10, 2025
OpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Planning & Buying Insider, Wayne Friedman - Tuesday, January 7, 2025
Innovid says the product - in a partnership with Roku - wi ...
- Remaking Intel With AI Inside Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, January 6, 2025
Intel needs a "renewed focus on creating world-class products," Co-Chief Exec Michel ...
- $95M Fine Settles Apple's Siri Privacy Suit
MediaDailyNews, Laurie Sullivan - Thursday, January 2, 2025
Those who have been on a phone call when Siri on ...
- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Performance Marketing Insider, Laurie Sullivan - Thursday, December 26, 2024
Agencies, publishers and brands have complained that AI-generated search can bury conten ...
- Red Flags Force Product, Compliance, Data Governance Teams To Talk
Data & Programmatic Insider, Laurie Sullivan - Monday, December 23, 2024
Teams are being built within companies to determine products, processes and procedur ...