Tag results for "ad technology"
- Criteo Taps Dentsu America's Komasinski As CEODentsu has named Giulio Malegori chairman and acting CEO of Dentsu Americ ...
- Performance Ad Deals Rising: Costs, Targeting Issues ContinueAccording to a recent survey, 71% of brand execs say they wi ...
- AI Driving Growth In Invalid Online Traffic, Email SpamDoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- How Freedom Furniture Used AI To Increase Time On Site, AOVOpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- A Sell-Side Solution For Reach & Frequency Across CTV, Linear And DigitalInnovid says the product - in a partnership with Roku - wi ...
- Remaking Intel With AI Inside CampaignIntel needs a "renewed focus on creating world-class products," Co-Chief Exec Michel ...
- $95M Fine Settles Apple's Siri Privacy SuitThose who have been on a phone call when Siri on ...
- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPTAgencies, publishers and brands have complained that AI-generated search can bury conten ...
- Red Flags Force Product, Compliance, Data Governance Teams To TalkTeams are being built within companies to determine products, processes and procedur ...
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...
- Microsoft Trained Small Language Models To Process, Better Understand Search QueriesMicrosoft improved Bing with new large and small language models that t ...
- Roku Expands Deal With FreeWheel For Ad Inventory AvailabilityThe deal will work through the Roku Exchange, where advertisers can purcha ...
- Meta Discloses 'Andromeda' Ad RetrievalAs Meta builds out its Advantage+ ad tools suite, it wants advertise ...
- Is Streaming TV Operating System Consolidation Coming?Could major sell-side and buy-side streaming operating-system players merge? What would th ...
- GroupM, Song First For Telco-Backed IdentifierThe identifier, operational in Spain and being rolled out to Germany, Franc ...
- Mediaocean Buys Innovid, Creates An Omnichannel Ad Tech StackInnovid will merge with Flashtalking and grab a bigger share of t ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With FlashtalkingThe acquisition has an equity value of $525 million, making it o ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Google AI Advancements Start To Generate PaybackGoogle DeepMind on Wednesday detailed two speech-generation technologies that allow advertisers ...
- Analyst Downgrades Trade Desk Stock To 'Sell' From 'Neutral'Ad-tech stock market darling The Trade Desk was downgraded by a N ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner ProgramAd-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Amazon Details Simplified Product Launch, Optimization, Measurement PathAmazon has increasingly become a destination for consumers to discover products, rolli ...
- Two Ad-Tech Firms Link Up In A Programmatic Revenue PartnershipAxis and Gravite say they can drive better ad performance and outcom ...
- InMobi Advertising Offers Green Media Platform For Mobile And AppInMobi Advertising is collaborating with Scope3 to leverage its sustainability platform. ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- Informa Completes $1.5 Billion Acquisition Of AscentialAscential, now delisted, confirmed that the sales process for subsidiary Hudson ...
- Trump Vs. Harris: SMB Opinions On Who's Best For Ad Industry And EconomySmall and medium-sized businesses were surveyed to identify who they believe ...
- Watchdog Seeks Probe Of CTV Ad TargetingCTV "has become a major focal point for the commercial surveillance marketi ...
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- Horizon Taps Progress Partners' Venuto For New Product/Data RolePrior to joining the tech-centric investment banker as COO in 2020, Domen ...
