Tag results for "ad technology"
- Carbon Emissions Tracking For Digital Ads Broadens ScopeThe XR and Scope3 partnership embeds carbon emissions tracking directly into creati ...
- Agency Media Vet Rozen Joins Cadent As PresidentThe former Dentsu Media Chief also serves as president of recently acquir ...
- Vivek Kundra Hired As The Trade Desk COOKundra has served as chief information officer of the U.S. government. ...
- You Got MediaPost In My March Madness (But Not For Very Long)How and why B2B marketing guru Rob McEvily used AI to synthesi ...
- Ad Industry Tying Transparency To Monopolistic PracticesGoogle offered to give buyers ad credits to test its Demand G ...
- NAI Scraps Privacy Code, Offers Framework InsteadThe self-regulatory group NAI, which represents ad-tech companies, is no longer requiri ...
- AI On SMBs' Top List To Automate Advertising, MarketingA survey of new small business owners finds 43% will maintain ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre SwanstonPhynd Founder Swanston explains why gamers are the most sought-after audience ...
- Alexa+ Gets Agentic, Smarter, More ConversationalAmazon and Anthropic have worked together during the past year to he ...
- New Tech Platform Will Help Advertisers Use Display, Firm SaysTaboola's new product, Realize, extends the company's reach beyond native advertising, t ...
- Apple Announces $500B Investment In U.S., Includes AI, ML, EducationPlans for the next four years include accelerated investments in AI a ...
- Waymark Expands Deal With Paramount To Include 27 CBS-Owned StationsWaymark's AI-video creative platform will help TV stations work with local sma ...
- TikTok's Latest Offer: A Big One From Big WyomingPeople may think about Wyoming's wide-open spaces populated more with wildlife th ...
- EU Commission Launches InvestAI Initiative, Urges Open-Source ApproachThe InvestAI initiative includes a European fund of EUR20 billion for ...
- Lawmakers Blast Google, Amazon, Others Over Child Sex Site Ads"Google has failed to perform due diligence in identifying businesses that condu ...
- Outbrain Finalizes $1B Merger, Changes Name To TeadsOutbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Google Confirms 'Voluntary Exit' Offer To Employees Working On Pixel, AndroidThe announcement is aimed at Google's U.S. employees working on Platforms &am ...
- Investments In Connected Commerce, Tech Stacks Rise To $585BWinterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Advertisers' Antitrust Claims Against Google Sent To ArbitrationU.S. District Court Judge Kevin Castel ruled that the advertisers -- Clif ...
- Consumers Spent $150B On In-App Purchases In 2024Across all publishers, 258,000 apps were downloaded per minute in 2024 f ...
- EDO Strikes Deal To Boost Regional TV Ad OutcomesEDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Criteo Taps Dentsu America's Komasinski As CEODentsu has named Giulio Malegori chairman and acting CEO of Dentsu Americ ...
- Performance Ad Deals Rising: Costs, Targeting Issues ContinueAccording to a recent survey, 71% of brand execs say they wi ...
- AI Driving Growth In Invalid Online Traffic, Email SpamDoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- How Freedom Furniture Used AI To Increase Time On Site, AOVOpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- A Sell-Side Solution For Reach & Frequency Across CTV, Linear And DigitalInnovid says the product - in a partnership with Roku - wi ...
- Remaking Intel With AI Inside CampaignIntel needs a "renewed focus on creating world-class products," Co-Chief Exec Michel ...
- $95M Fine Settles Apple's Siri Privacy SuitThose who have been on a phone call when Siri on ...
- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPTAgencies, publishers and brands have complained that AI-generated search can bury conten ...
- Red Flags Force Product, Compliance, Data Governance Teams To TalkTeams are being built within companies to determine products, processes and procedur ...
