• by Fern Siegel , Yesterday

Mediaocean has named Guy Kuperman its Chief Strategy Officer. He is charged with corporate strategy, business intelligence and strategic partnerships across the company's portfolio.

He reports to CEO Bill Wise.

Before this, Kuperman was CSO at Innovid, an ad-tech platform. The appointment comes as agentic AI is impacting advertising and marketing performance.  

“Our industry doesn’t need more point solutions; it needs cohesion,” said Wise. “We’ve spent the last decade assembling an independent, interoperable platform that reduces friction and helps advertising operate more efficiently. Expanding Guy's role ensures that our strategy, partnerships and corporate development efforts stay tightly aligned and executed as we enter our next phase of growth centered around AI.”

In addition to overseeing strategic partnerships, including integrations with major platforms, streaming publishers, walled gardens, and emerging AI innovators, Kuperman will guide alignment across Mediaocean’s business units. 

Mediaocean’s platforms include Prisma, which addresses media management, and Protected, an integrated solution for ad verification. Together with Innovoid, they aid brands, agencies, ad tech and publishers in deploying AI. 

Added Kuperman: “We are architecting the advertising market’s path forward. My focus will be on ensuring our strategy becomes a tangible operational engine that delivers unparalleled value to our global partners as they navigate a complex, AI-first future.”

With more than $200 billion in annualized ad spend running through its platforms, Mediaocean supports 100,000 users across the globe.