• by Fern Siegel , 2 hours ago

British shoe company Clarks is pushing its comfort technology, C360 Foam, in a new campaign: "Are You Wearing The Right Shoes?"

The work runs on social-media, including TikTok and Instagram, out-of-home, retail and digital environments.

Exposure produced the creative.

Clarks brand ambassador and certified podiatrist Dr. Sarah Haller said: “Footwear is often chosen around style or occasion, with comfort becoming a secondary consideration. What I find exciting about Clarks Code is that you don’t have to make that choice.”

The brand is now featuring the new tech in its Clarks Code sneakers collection, which was first introduced last year.   

Darren Day, Clarks’ CMO, said company research found 74% of people who walk for exercise wear running shoes, though the footwear needs differ. "When people think of Clarks, they think of comfort. We’ve been owning that space for more than 200 years and it’s part of our DNA.

“The right footwear can make a real difference to how you feel throughout the day, and C360 is about helping people walk further for longer without having to compromise on style.”

Exposure has offices in New York, London and Paris. Client work includes Lotus EV, Dr Martens, Biolage and NYX Cosmetics.