• by Fern Siegel , 2 hours ago

Air France-KLM is now flying with Sequence Events on a regular basis.

The shop has been named U.S. experiential agency of record, overseeing select events and brand activations for both airlines across the country.

The appointment marks Sequence’s first official partnership in the aviation sector, enhancing earlier work for KLM in a 2025 sponsorship activation.

“Lizz Torgovnick, Chief Creative Officer of Sequence Events, said her agency will “build on that momentum across both brands, finding new ways for Air France and KLM to show up, connect with people and create experiences that feel distinctly their own.”

Sequence is responsible for live experiences, partnerships and brand activations and currently planning the airline's 2027 strategy.

Kenneth Edwards, partnerships and events specialist, Air France-KLM USA, said Sequence “has consistently brought our vision to life in ways that exceeded our expectations, while making complex events feel seamless. We’re excited to expand our partnership across in the U.S.”

The agency's client work has also included GumGum, University of Pennsylvania/Wharton, Klarna and Lux Capital.

Air France-KLM merged in 2004.