Tag results for "events"
- Google Enters Next Phase Of Advertising Through Automation, Generative AIAutomatically generated custom ads being tested in Search and Shopping will ro ...
- Volkswagen Bus First Vehicle To Get 'Day' StatusThe inaugural celebration for International Volkswagen Bus Day is June 2 ...
- Tesla Shareholders Support Musk's Plans To AdvertiseThe brand's first stop in its advertising run is an experiential eve ...
- CW Adds More Unscripted TV: Not Abandoning 'Young Adult Content'The CW has loaded up on unscripted as well as more script ...
- With Scripted Stars MIA, Upfronts Rely On Reality Stars, News AnchorsUnscripted stars crossed picket lines outside the Upfront venues, while the script ...
- How To Stage A Disney Upfront, In 39 SecondsWell, that's the time-lapse video version in this article. The real-time versi ...
- Can A New Fashion Show Help Victoria's Secret Reign Again?The mall-based intimates brand keeps losing market share, despite a revamped bra ...
- Vogue's Met Gala Pulled Record Traffic This YearRed Carpet Gallery ranks as Vogue's most ready story of all t ...
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, th ...
- How The Upfronts Took A BackseatIf the recent past is any indication, the broadcast networks will g ...
- When Upfronts Took No PrisonersThe faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brand ...
- Kia America Returns To Electrify Expo, Launches Video SeriesKia is also launching a video series teaching consumers about common ...
- Google Highlights 'Supercharged' Search At I/O Developers ConferenceGoogle announced a new integrated search-results page, with an AI snapshot ...
- Conde Nast Announces New Cultural Products For AdvertisersThe lineup includes streaming video and a new consulting service. ...
- Ford Teases Ranger During Kentucky DerbyA 15-second teaser aired Saturday during the Kentucky Derby both on scree ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping AdsWith new AR ad features for Instagram Reels and Facebook Stories a ...
- Bentley Supplies Cushions For Royal CoronationThe luxury automaker used cutting-edge technology to digitize the special coronation embl ...
- BMW Returns As Cannes Film Festival SponsorBMW's electrified fleet will whisk guests through Cannes traffic in almost comple ...
- TikTok Expands Pulse Ad Ecosystem With 'Premiere' OptionPulse Premiere will invite advertisers to place branded videos alongside premium publish ...
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With HuluDisney has teamed with Innovid to enable actionable insights in digital a ...
- Weird Charlie Collier's 'Newfront Uptime'"I can't believe it's newfront uptime -- um, newfront upfront time," Roku ...
- Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)Asked what has been most interesting to see at the newfronts ...
- Snap Pitches Authentic Human Connections, Unveils Generative AI AssistantAfter spending an hour pitching newfront attendees on its ability to crea ...
- ARF Audience X Science Day Two: Media Currency Battle Lines DrawnThe focus on media currencies continued on Day Two of the A ...
- How REI Used Web Data To Help Target Product EmailsREI used outside data to reach customers trying new outdoor activities duri ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- Panelists Describe AI Use Cases -- And DrawbacksJOANN Fabrics, AdoreMe, and Abercrombie & Kent are testing ChatGPT and findi ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They AreThe 2023-24 upfront will be the most bifurcated yet, with some clien ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...
- Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That IsHow do you NOT get to Carnegie Hall, if you're Paramount's upfro ...
