- Google Enters Next Phase Of Advertising Through Automation, Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Automatically generated custom ads being tested in Search and Shopping will ro ...
- Volkswagen Bus First Vehicle To Get 'Day' Status
Marketing Daily, Tanya Gazdik - Friday, May 19, 2023
The inaugural celebration for International Volkswagen Bus Day is June 2 ...
- Tesla Shareholders Support Musk's Plans To Advertise
Marketing Daily, Tanya Gazdik - Thursday, May 18, 2023
The brand's first stop in its advertising run is an experiential eve ...
- CW Adds More Unscripted TV: Not Abandoning 'Young Adult Content'
Television News Daily, Wayne Friedman - Thursday, May 18, 2023
The CW has loaded up on unscripted as well as more script ...
- With Scripted Stars MIA, Upfronts Rely On Reality Stars, News Anchors
TVBlog, Adam Buckman - Thursday, May 18, 2023
Unscripted stars crossed picket lines outside the Upfront venues, while the script ...
- How To Stage A Disney Upfront, In 39 Seconds
MediaDailyNews, Joe Mandese - Tuesday, May 16, 2023
Well, that's the time-lapse video version in this article. The real-time versi ...
- Can A New Fashion Show Help Victoria's Secret Reign Again?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 15, 2023
The mall-based intimates brand keeps losing market share, despite a revamped bra ...
- Vogue's Met Gala Pulled Record Traffic This Year
Publishers Daily, Ray Schultz - Monday, May 15, 2023
Red Carpet Gallery ranks as Vogue's most ready story of all t ...
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, th ...
- How The Upfronts Took A Backseat
MediaPost Live, Adam Buckman - Friday, May 12, 2023
If the recent past is any indication, the broadcast networks will g ...
- When Upfronts Took No Prisoners
MediaPost Live, Joe Mandese - Friday, May 12, 2023
The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brand ...
- Kia America Returns To Electrify Expo, Launches Video Series
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2023
Kia is also launching a video series teaching consumers about common ...
- Google Highlights 'Supercharged' Search At I/O Developers Conference
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
Google announced a new integrated search-results page, with an AI snapshot ...
- Conde Nast Announces New Cultural Products For Advertisers
Publishers Daily, Ray Schultz - Tuesday, May 9, 2023
The lineup includes streaming video and a new consulting service. ...
- Ford Teases Ranger During Kentucky Derby
Marketing Daily, Tanya Gazdik - Sunday, May 7, 2023
A 15-second teaser aired Saturday during the Kentucky Derby both on scree ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
MediaPost Live, Colin Kirkland - Friday, May 5, 2023
With new AR ad features for Instagram Reels and Facebook Stories a ...
- Bentley Supplies Cushions For Royal Coronation
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2023
The luxury automaker used cutting-edge technology to digitize the special coronation embl ...
- BMW Returns As Cannes Film Festival Sponsor
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2023
BMW's electrified fleet will whisk guests through Cannes traffic in almost comple ...
- TikTok Expands Pulse Ad Ecosystem With 'Premiere' Option
Digital News Daily, Colin Kirkland - Thursday, May 4, 2023
Pulse Premiere will invite advertisers to place branded videos alongside premium publish ...
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With Hulu
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Disney has teamed with Innovid to enable actionable insights in digital a ...
- Weird Charlie Collier's 'Newfront Uptime'
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
"I can't believe it's newfront uptime -- um, newfront upfront time," Roku ...
- Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
Asked what has been most interesting to see at the newfronts ...
- Snap Pitches Authentic Human Connections, Unveils Generative AI Assistant
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
After spending an hour pitching newfront attendees on its ability to crea ...
- ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
MediaDailyNews, Tony Jarvis - Friday, April 28, 2023
The focus on media currencies continued on Day Two of the A ...
- How REI Used Web Data To Help Target Product Emails
Email Marketing Daily, Ray Schultz - Friday, April 28, 2023
REI used outside data to reach customers trying new outdoor activities duri ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, April 28, 2023
"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- Panelists Describe AI Use Cases -- And Drawbacks
Email Marketing Daily, Ray Schultz - Thursday, April 27, 2023
JOANN Fabrics, AdoreMe, and Abercrombie & Kent are testing ChatGPT and findi ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...
- Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
How do you NOT get to Carnegie Hall, if you're Paramount's upfro ...