- Remember The Metaverse? Now There's A Metaphorverse, Thanks To DirecTV
MediaDailyNews, Joe Mandese - Monday, May 11, 2026
The week-long campaign will surgically target "upfront week" attendees across NYC v ...
- NBC Upfront: New Prime-Time Shows, 'Outcome' Tools
Television News Daily, Wayne Friedman - Monday, May 11, 2026
As part of its upfront presentation Monday, NBCU announced it will sca ...
- Fox Corp. Q1: Core Ads +11%, Fox News Gains
Television News Daily, Wayne Friedman - Monday, May 11, 2026
Just ahead of its upfront presentation, Fox posted Q1 results for i ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- Movie Theaters Try Another Way To Thrive - And Survive
TV Watch, Wayne Friedman - Friday, May 8, 2026
AMC Theatres is trying to find another way - using its b ...
- Google Tests 'Remy': How Soon Before Agents Own The Ad Chain?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 6, 2026
Google's personal agent "Remy," currently being tested in the Gemini app, c ...
- Will Kimmel Deliver A Trump Diatribe At Disney Upfront?
TVBlog, Adam Buckman - Wednesday, May 6, 2026
There is no reason to expect Disney to deny Jimmy Kimmel h ...
- For Journalists At The Correspondents' Dinner, The Story Was All About Them
TVBlog, Adam Buckman - Tuesday, April 28, 2026
Many of the journalists who were in the hotel ballroom when sho ...
- Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reach
MediaDailyNews, Rob Williams - Monday, April 27, 2026
MIAMI BEACH, FL -- Media buying is shifting from a narrow foc ...
- Opus Agency Launches Outrun Ordinary To Unify Visuals, Mission
MAD, Fern Siegel - Wednesday, April 22, 2026
The new site highlights a strategy to build momentum and growth. ...
- Ecco, Asics Capitalize On Nike's Marathon Misstep
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 21, 2026
Nike continues to take heat over a marketing blunder that dissed Bost ...
- Cannes Unveils Lions Juries, Dentsu's Swayne Joins Media Roster
MediaDailyNews, Joe Mandese - Thursday, April 16, 2026
The Cannes Lions this morning unveiled the complete jury rosters for i ...
- When Was The Golden Age Of Media Services Agencies?
Planning & Buying Insider, Joe Mandese - Friday, April 10, 2026
According to some who should know, it's happening right now. If y ...
- New York Auto Show Chock Full Of News
Marketing Daily, Tanya Gazdik - Sunday, April 5, 2026
Automakers introduced new vehicles like the 2027 Kia EV3, while Hyundai debut ...
- State Of The 'Currency' Marketplace: Fiesta, Siesta, Fiasco?
Planning & Buying Insider, Tony Jarvis - Wednesday, April 1, 2026
The Advertising Research Foundation's CIMM East Conference began where last year's le ...
- R.I.P. NATPE: The Glory That Was Rome
TVBlog, Adam Buckman - Wednesday, April 1, 2026
A milestone in TV's ongoing evolution was announced on Tuesday - t ...
- Hartz Celebrates 100th Year In Business
Marketing Daily, Tanya Gazdik - Thursday, March 26, 2026
The pet-care brand has unveiled a centennial logo asset and a line ...
- Yahoo Reinvents Ad Formats, AI Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2026
At its 2026 NewFronts, Yahoo repositioned as an AI-first platform, highlighting Yah ...
- Lexus Partners With Gen Z Musician For Miles Davis Homage
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2026
Lexus also created a "Blue In Green" edition RZ, inspired by t ...
- JCPenney Joins Fashion Week In Paris -- Paris, Texas
Marketing Daily, Sarah Mahoney - Monday, March 16, 2026
The open-air runway show is the retailer's latest attempt to prove sty ...
- Ford Enlists LPGA Tour Winner As Global Ambassador
Marketing Daily, Tanya Gazdik - Wednesday, March 11, 2026
The first "Power Her Drive" event will take place March 24 ...
- World Baseball Classic Delivers Highest Rating With U.S.-Mexico Game
Television News Daily, Wayne Friedman - Thursday, March 12, 2026
The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ev ...
- Target Joins Time For New Design Partnership
Retail Insider, Sarah Mahoney - Wednesday, March 11, 2026
The retailer, eager to regain its cool-kid status, is teaming up wi ...
- Promoting The Super Bowl: All Year Round?
TV Watch, Wayne Friedman - Wednesday, March 4, 2026
The push may come from the end result - making $800 milli ...
- Is The World Cup Actually Built For Small, Nimble Brands?
Marketing Insider, Randy Gudiel - Tuesday, March 3, 2026
For small brands in particular, the World Cup should not be treat ...
- The Unholding Company
MAD, Steve McClellan - Friday, February 27, 2026
"We're moving to a single company model with four operating units," W ...
- Snapchat To Host Its First Live Creator Awards Show
MediaDailyNews, Colin Kirkland - Wednesday, February 25, 2026
"The Snappy's Awards Show," which goes live on March 31, will featu ...
- Why Bad Bunny Review Was Bad 'TV Blog'
Red, White & Blog, Joe Mandese - Wednesday, February 11, 2026
There's a reason why music is referred to as the "universal language ...
- Why Bad Bunny Was Bad TV
TVBlog, Adam Buckman - Wednesday, February 11, 2026
For millions, the tone of Bad Bunny's Super Bowl halftime show w ...
- Will Lewis Gone: CEO Of 'The Washington Post' Steps Down
Publishing Insider, Ray Schultz - Monday, February 9, 2026
Reports say that Lewis was showing up at Super Bowl festivities aft ...