- Apple Challenges Partiful With New Event-Planning App
MediaDailyNews, Colin Kirkland - Tuesday, February 4, 2025
With "Invites, " its newest app, Apple looks to capitalize on t ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
MediaDailyNews, Joe Mandese - Monday, February 3, 2025
Out-of-home viewing is important for sports and live event programming - especial ...
- GM's CarBravo Offers Toy-Sized Detroit Auto Show Pop-Ups
Marketing Daily, Tanya Gazdik - Friday, January 17, 2025
CarBravo is blanketing downtown Detroit outside of the Huntington Place Convention Cent ...
- Politics As Not-So-Usual: 'Shared Competitive,' The $10B Midterm Cycle
Planning & Buying Insider, Joe Mandese - Friday, January 17, 2025
WASHINGTON, DC -- "The first $10 billion midterm cycle," Assembly political chi ...
- Dow Jones Kicks Off The WSJ Leadership Institute
Publishers Daily, Ray Schultz - Thursday, January 16, 2025
The new resource will serve top business leaders with events and d ...
- Ford Unveils New Mustangs Ahead Of Detroit Auto Show
Marketing Daily, Tanya Gazdik - Thursday, January 9, 2025
"Rule number one at Ford: No boring products," says Ford's Jim Farle ...
- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media Budgets
MAD, Fern Siegel - Monday, December 30, 2024
GroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Forbes Media Expands Footprint, Opens Exclusive Club In Madrid
Publishers Daily, Ray Schultz - Tuesday, December 17, 2024
Forbes House Madrid is designed as a meeting place for high achiev ...
- Mini USA, Pantone Partner To Celebrate 'Mocha Mousse'
Marketing Daily, Tanya Gazdik - Saturday, December 14, 2024
The 2025 Mini Cooper Convertible, which arrives at dealers in January, w ...
- Honda's Rose Parade EV Fleet To Make History
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2024
The automaker's "Electrified Dreams" float will be accompanied by a fully electrifi ...
- Leigh Gilmore Joins Bloomberg Media As Head Of Live Experiences
Publishers Daily, Ray Schultz - Tuesday, December 3, 2024
Gilmore previously was general manager of live events at Dow Jones. ...
- Tyson/Paul Fight Headache: Will Netflix NFL Games Duck The Buffering Punch?
TV Watch, Wayne Friedman - Thursday, November 21, 2024
"This unprecedented scale created many technical challenges," says Netflix's CTO Elizabeth Ston ...
- Tyson/Paul Draws 108M, Touted As 'Most Streamed Sporting Event Ever'
Television News Daily, Wayne Friedman - Tuesday, November 19, 2024
Netflix says the Tyson/Paul fight pulled 65 million concurrent global household strea ...
- LA Auto Show Chock-Full Of Vehicles, Execs
Drive Time, Tanya Gazdik - Monday, November 18, 2024
Naysayers may say nay, but if this week's Los Angeles Auto Sh ...
- Snoop Dogg Showcases Fortnite's Music Investment Via Mixed-Reality Concert
MediaDailyNews, Colin Kirkland - Tuesday, November 5, 2024
A concert featuring Snoop Dogg and Ice Spice, which integrated promo materi ...
- Disney Deal Leaves CBS Without Grammys After 50-Plus Years
TVBlog, Adam Buckman - Friday, November 1, 2024
Disney's seizing of the Grammy Awards away from CBS is significant f ...
- DoubleVerify Expands Measurement To LinkedIn Video Ads
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
To strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- LinkedIn Ad Updates Take On Video, AI, Livestreamed Events
MediaDailyNews, Colin Kirkland - Wednesday, October 16, 2024
LinkedIn is becoming a leading B2B video platform for brands, rolling o ...
- Putting The New General Market At The Center
MediaDailyNews, Bill Duggan - Wednesday, October 16, 2024
ANA Group EVP Bill Duggan interviewed American Family Insurance CMO Sherina Smi ...
- AI Pick-Me-Up: New Tools For Creating Personalized B2B Emails
Email Insider, Ray Schultz - Friday, October 11, 2024
B2B revenue platform 6sense has unveiled several enhancements that it says c ...
- Informa Completes $1.5 Billion Acquisition Of Ascential
MAD, Steve McClellan - Thursday, October 10, 2024
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- Is Pickleball Here To Save Cable TV Networks - Of Any Type?
TV Watch, Wayne Friedman - Tuesday, October 8, 2024
QVC, which has a number of home shopping cable TV networks, h ...
- Redesigned Gmail Service Will Help Consumers Track Purchases, Reservations
Email Insider, Ray Schultz - Thursday, October 3, 2024
The dynamic new Gmail summary cards - already appearing in Android a ...
- Luxury Publisher Serendipity Rebrands, Unites With Retailer Abigail Fox
Publishers Daily, Ray Schultz - Tuesday, October 1, 2024
The retail operation and editorial will merge in a new entity. ...
- Meta VR Avatars Have More Customizations, Human-like Movements
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The virtual avatars will offer users a wider range of customizable physic ...
- Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
Walmart's plans to use its ad business and other digital services ...
- Social Media, Youth, AI And The Fight For Our Future
Media Insider, Steven Rosenbaum - Monday, September 16, 2024
At an event focused on one of the most urgent issues ...
- Ross Clark To Serve As CEO Of New Media Holding Company
Publishers Daily, Ray Schultz - Thursday, September 12, 2024
Adventure Media Holdings has been created as trade shows and other even ...
- Apple Intelligence Takes Over Latest iPhones
MediaDailyNews, Laurie Sullivan - Monday, September 9, 2024
Apple Intelligence was the focus at the company's online event Monday, detaili ...