• by Fern Siegel , 2 hours ago

Nicole Rajesky has a new role at Rethink: She is now partner/head of strategy for New York, a first for the New York office.

Previously, she was partner/group strategy director at the agency.

Rajesky joined Rethink as a senior strategist in 2020. Before that, she held strategy posts at No Fixed Address, Vice Media and DDB.

She reports to Sean McDonald, partner/Global Chief Strategy Officer. Her focus is all clients on the roster, including Kraft Heinz, WhatsApp, Meta, Kayak and Netflix.

“Nicole is as relentless as she is special. She has helped to define the nature and style of our strategic approach and consistently sets the standard within Rethink and the broader industry,” said McDonald.

“My goal is to make strategy a true competitive advantage for the agency and create the conditions for us to do work that feels undeniably, unmistakably Rethink,” added Rajesky. “What first drew me here is the same thing that has kept me here: We’re as much an idea as we are a business. There’s a healthy impatience with the obvious answer and a constant push to find a more unexpected way forward.”

Separately, Asher Stamell was promoted to Rajesky’s former post.

Rethink has offices in New York, Toronto, Vancouver and Montreal.