- Woods Launches Unrestricted Free Agency, Focuses On Long-Term Brand Strategy
MAD, Fern Siegel - Friday, March 15, 2024
The new agency's first campaign will break in early March for ...
- To Stunt Or Not To Stunt - That's Really Not The Question
Media Insider, Cory Treffiletti - Wednesday, February 28, 2024
One quandary facing strategists is whether to focus on the fundamentals ...
- The Shipyard Adds Strategy Ace Carr To Its C-Suite
MAD, Steve McClellan - Thursday, February 22, 2024
Nigel Carr is known or pioneering the strategic planning discipline at Chiat/Da ...
- The New Head Honcho: Journalistic Leaders Must Know How To Run A Business
Publishing Insider, Ray Schultz - Monday, February 19, 2024
It takes more than good editing. Here are the five skill se ...
- How To Decide If You Need AI In Your Marketing Mix
Media Insider, Maarten Albarda - Friday, February 16, 2024
Today, AI in marketing feels overwhelming. It reaches us as an unguid ...
- Atomic London Names Vita As Head Of Strategy
People on the Move, Fern Siegel - Monday, February 12, 2024
Previously, Vita was head of planning for VCCP London. ...
- St Luke's Names Proudlock As Strategy Director
People on the Move, Fern Siegel - Wednesday, February 7, 2024
The agency said Proudlock had an "incredible record of helping brands rai ...
- CNN In The AM: Less Chat, More Snap?
TV Watch, Wayne Friedman - Wednesday, February 7, 2024
The new strategy for CNN seems to be more news, less bante ...
- Carney Joins Orci As VP Strategic Planning Director
People on the Move, Fern Siegel - Friday, February 2, 2024
Carney will spearhead accounts including Honda, Acura, ExtraMile, Chevron, Texaco and Paramou ...
- Using LinkedIn For Demand And Lead Generation
MediaDailyNews, Andrea Ness - Friday, February 2, 2024
LinkedIn has gained a solid reputation as the best platform for B ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- U.S. Marketers Missing Ad, Branding Benefits Of Privacy Regulations
Data & Programmatic Insider, Laurie Sullivan - Monday, January 29, 2024
Companies have made moves to protect consumer data, but marketers have n ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Quiet Storm Names Meer Head Of Planning, Focuses On Client Strategy
MAD, Fern Siegel - Friday, January 19, 2024
Meer will head the agency's strategic arm, working on accounts such ...
- M&C Saatchi Creates Unit To Focus On 'Fancom' Passions
MAD, Fern Siegel - Friday, January 19, 2024
Fancom, a new term, represents how modern audiences behave around their passion ...
- Boasberg Directs Strategy, Marketing For Planet Propaganda
MAD, Fern Siegel - Thursday, January 18, 2024
Boasberg said his position allows him to take a "deeper focus ...
- Hearst Magazines Names Daniel Pund EIC Of 'Road & Track'
Publishing Insider, Ray Schultz - Thursday, January 18, 2024
Daniel Pund has served as executive editor of "Road & Track" sin ...
- Marketers Eye AI Solutions Amid Production Pressures
MediaDailyNews, Colin Kirkland - Wednesday, January 17, 2024
While marketers remain anxious about the impact of AI on their job ...
- TikTok: The Gen Z Search Engine
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
When Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- VC 'Unstealthing' Strategy Requires Strong Marketing
MediaDailyNews, Laurie Sullivan - Sunday, January 14, 2024
One venture capitalist says most startups in 2024 will likely not g ...
- Where 6M Pieces Of Content Got Attention
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
NP Digital analyzed which content got the most attention across six soci ...
- New Year, New CEO: Ryan Phelan Takes Over At RPE Origin
Email Insider, Ray Schultz - Tuesday, January 9, 2024
Among the issues facing email senders is the disappearance of third-party cookie ...
- AI Action: Marketers Are Boosting Their Spend In 2024
Email Insider, Ray Schultz - Tuesday, January 2, 2024
Most marketers are using AI to some degree, and many plan ...
- Omnicom Names AI Expert Santos To Its Board
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
In addition to her AI expertise, Asurion CIO Casey Santos also ...
- The&Partnership Selects Dobson As Creative Strategy Lead, U.S.
MAD, Fern Siegel - Friday, December 15, 2023
In is new role, Alex Dobson will guide the agency's implementation ...
- Consumers Make It Difficult To Personalize Holiday Ads
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Top-performing retailers participating in a survey from Coveo and RSR Research sa ...
- Hudson MX Targets First-Half Sale, Ascential On The Hook
MediaDailyNews, Joe Mandese - Friday, December 15, 2023
Omnicom has agreed to participate in the sale. Exactly how remains unclea ...
- Iris Revamps Strategy Team, Builds Global Reach
MAD, Fern Siegel - Monday, December 11, 2023
Iris has shuffled its executive strategy team to solidify its positioning ...
- Havas Acquires Klareco Communications, Strengthens Strategic Muscle In APAC
MAD, Fern Siegel - Friday, December 1, 2023
Once the deal closes, the agency will be renamed H/Advisors Klareco. ...
- AI Goes To Market: How Marketing And Sales Teams Are Using It
Email Insider, Ray Schultz - Thursday, November 30, 2023
Many B2B professionals are not yet using AI to a great exte ...