- Grey London Hires Sioufi As Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, March 30, 2023
Tarek will be responsible for leading the agency's investment in strategic a ...
- Jeremy Cornfeldt Driving Tinuiti As First President
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Tinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first presiden ...
- Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
When your dough-wrapped ice cream brand challenges traditional taste, texture and ev ...
- Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer
MediaDailyNews, Joe Mandese - Monday, March 20, 2023
Singer, who joins from head of strategy at Mother Design, previously serv ...
- Starke Heads Strategy For Pearlfisher
People on the Move, Fern Siegel - Friday, March 17, 2023
Starke will manage the studio's team in originating and executing creative bra ...
- Nio Named Chief Strategy Officer, Highdive
People on the Move, Fern Siegel - Monday, March 13, 2023
Megan Lally, managing partner at Highdive, said Nio "leads with intelligence, empat ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
MediaDailyNews, Joe Mandese - Friday, March 10, 2023
Responsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Inside Performance, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Rain The Growth Agency Ups Yesayian To Chief Strategy Officer
MAD, Fern Siegel - Friday, March 3, 2023
Serving as Chief Digital Officer since 2021, Yesayian will also lead t ...
- But How Good Are We At Media?
MAD, Tom Denford - Friday, March 3, 2023
The three most common questions media directors ask about their internal med ...
- 2023 Marketing Trends That Must Be Heeded
Around the Net in Email, Ray Schultz - Tuesday, February 28, 2023
Marketers rolling out their 2023 strategy must think about adding new tool ...
- PulsePoint And Komodo Health Debut Patient Analytics/Measurement Tool
Email Marketing Daily, Ray Schultz - Monday, February 27, 2023
The tool combines PulsePoint data with the Komodo Healthcare Map to provi ...
- Confessions From A Minimalist Publicist: Thoughts On PR For Media Brands
MediaDailyNews, Jacob Streiter - Thursday, February 23, 2023
For media, marketing and ad industry professionals, what is important? And wh ...
- AbelsonTaylor Names Jenner VP, Engagement Strategy
People on the Move, Fern Siegel - Monday, February 20, 2023
Jenner's remit includes AI-enabled engagement and personalization. ...
- Bamford Named Chief Strategy Officer At Wunderman Thompson NA
MAD, Steve McClellan - Friday, February 17, 2023
Bamford joins WT from IPG's R/GA where she was Global Head ...
- Ryan Phelan Named Email Marketer Thought Leader Of The Year
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
Ryan Phelan, an industry veteran who has developed email strategy for reta ...
- Vladimir Jones Taps Oak As Strategy Director
People on the Move, Fern Siegel - Wednesday, February 8, 2023
CEO Meredith Vaughan said Oak's impact on its client work "has be ...
- Marketing Lessons Learned From The Grammys
MAD, Matt Horton - Tuesday, February 7, 2023
From the collaborations to the introductions and the speeches, there was somethi ...
- Croud Appoints Former Google Exec, Analytics Expert Avinash Kaushik CSO
Inside Performance, Laurie Sullivan - Tuesday, February 7, 2023
Kaushik comes to performance agency Croud after 16 years at Google, whe ...
- CIOs Are Being Tasked More With Strategic Initiatives, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 26, 2023
Most chief information officers (CIOs) say their role has changed due ...
- Todd Exits WPP To Lead Adam&EveDDB's Client Strategy
People on the Move, Fern Siegel - Monday, January 23, 2023
adam&eveDDB has hired senior WPP executive and former Geometry UK CEO, Sar ...
- Ian Baer Has A Sooth-ing New Strategy Offering For Brands
Mediapsssst, Richard Whitman - Friday, January 20, 2023
According to Baer, half of all marketing decisions are based on da ...
- Marketing Calendars Are Offered By Rock Content And Litmus
Email Marketing Daily, Ray Schultz - Friday, January 20, 2023
Teams can keep track of their email marketing, blogs and social med ...
- B2B Brands Are Spending On ABM This Year, Study Finds
Email Marketing Daily, Ray Schultz - Friday, January 6, 2023
B2B marketers plan to invest in ABM this year, but face sever ...
- The Leading Exporter Of Weapons Of Mass Disruption
Red, White & Blog, Joe Mandese - Friday, January 6, 2023
"We are talking about social media, we're talking about generative artificial intelligenc ...
- Tips For Conquering 2023 With Email
Around the Net in Email, Ray Schultz - Friday, December 30, 2022
The year 2023 is upon us, and email marketers are wondering wh ...
- Radical Personalization: Humanizing the Digital Experience...With Data
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
A common data model has been critical to Whataburger's radically personalized...and personal...approa ...
- Punching Over Your Weight: Making the Most of Small Teams
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Delivering a relevant, timely and personalized experience to customers, but how ...
- Retention Road: Identifying In-Need and At-Risk Customers
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares detai ...
- Affiliates & Partnerships: Where Brand and Lower Funnel Merge
The MediaPost Cases, Lisa Singer - Friday, March 3, 2023
Who says Brand and lower funnel marketers can't play nice? In t ...