- Havas Acquires Klareco Communications, Strengthens Strategic Muscle In APAC
MAD, Fern Siegel - Friday, December 1, 2023
Once the deal closes, the agency will be renamed H/Advisors Klareco. ...
- AI Goes To Market: How Marketing And Sales Teams Are Using It
Email Insider, Ray Schultz - Thursday, November 30, 2023
Many B2B professionals are not yet using AI to a great exte ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
Planning & Buying Insider, Joe Mandese - Tuesday, November 28, 2023
If you guessed sponsorships, you probably also figured out that it m ...
- Microsoft Expands Its Retail Media Network
Data & Programmatic Insider, Laurie Sullivan - Monday, November 27, 2023
Microsoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- Iris Selects Woodward As Managing Director To Strengthen Participation Agency Credo
MAD, Fern Siegel - Friday, November 17, 2023
Woodward's hire is part of Iris' strategy to enhance brand growth. ...
- Prophet Names Feldmeth Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, November 16, 2023
Feldmeth has been a senior partner at San Francisco-based Prophet for s ...
- Former PHD Chief Sullivan Joins Advisory Board Of Ad-Tech Firm Equativ
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
Catherine Sullivan, who stepped down as U.S. CEO of Omnicom Media Group ...
- Yawning AI Gap: Few Firms Worldwide Are Ready To Deploy The New Technology
Email Insider, Ray Schultz - Wednesday, November 15, 2023
A study by Cisco found that 95% of firms have or a ...
- Rappo, Marsden To Handle Client Strategy For PMG
People on the Move, Fern Siegel - Wednesday, November 8, 2023
Together, they bring more than 40 years of combined expertise in digit ...
- OpenX Taps Goode As VP Strategy To Expand Buyer Development
MAD, Fern Siegel - Monday, October 30, 2023
Goode's role is to enlarge buyer development in both APAC and E ...
- Horizon Media Lands In Web3's Biggest Sandbox
Media 3.0, Joe Mandese - Wednesday, October 25, 2023
The agency's fledgling Chapter & Verse unit has been named the full-servi ...
- Lederer Joins Publicis NY As Head Of Strategy
MAD, Fern Siegel - Tuesday, October 17, 2023
Tony Lederer will lead strategy for Citi's Power of One, which unit ...
- PMG Acquires Camelot: Gains 160 'Camelotians,' Client Roster Too
MediaDailyNews, Joe Mandese - Friday, October 6, 2023
PMG Founder George Popstefanov will remain CEO of the combined company a ...
- Cescau Heads Strategy For Leo Burnett Chicago
MAD, Fern Siegel - Tuesday, October 3, 2023
Prior to her appointment, Samantha Cescau held the same post at TBWA\Chiat\ ...
- OMD Taps Amazon's Hobba As Chief Media Officer
MediaDailyNews, Joe Mandese - Monday, October 2, 2023
"I will be overseeing the agency's holistic media practice - bringing togeth ...
- Talk To Me: Ad Industry Turns AI Strategies Conversational
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2023
Verbal conversation with a machine to plan ad strategies will soon beco ...
- WFA Finds Media Taking A Backseat In Setting AI Strategy
MediaDailyNews, Joe Mandese - Monday, September 25, 2023
The vast majority of marketers are focused on AI's role in conten ...
- Mindshare Taps UM's diSapia As Global Chief Strategy Officer
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
Except for a brief stint at Omnicom's PHD, diSapia has spent mo ...
- HubSpot Announces New Cross-Platform AI Strategy
MediaDailyNews, Colin Kirkland - Wednesday, September 6, 2023
At its Inbound 2023 presentation, HubSpot announced the launch of its fu ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
"Our earlier study clearly demonstrated that there are a significant number ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Search & Performance Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- CNN Hires Former NYT Exec Mark Thompson As CEO, Chairman
Television News Daily, Wayne Friedman - Wednesday, August 30, 2023
Thompson will be chairman/CEO of CNN Worldwide and will start October ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- Ruckus Feasts On Chef's Garden Win
Accounts on the Move, Fern Siegel - Wednesday, August 16, 2023
The agency is charged with spearheading strategic brand initiatives. ...
- Optimove Adds SMS To Its Marketing Toolkit
Email Marketing Daily, Ray Schultz - Tuesday, August 15, 2023
The company has also expanded its Strategic Services offerings. ...
- AI's Time To Come: Mastercard Predicts The Next 5 Years
Email Insider, Ray Schultz - Tuesday, August 8, 2023
Businesses could harness machine learning to synthesize extensive troves of information, accordi ...
- Challenging Google AI's Limits
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
Marketers are constantly told by advertising experts to apply best practice strategie ...
- A D2C's Best Friend: BarkBox's Branded Partnership Playbook
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
As the cost of customer acquisition climbs, D2Cs are looking for n ...
- Targeting Is Broken...But We Can Solve This
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
How did TaxAct find that it could radically reduce media costs a ...