Tag results for "strategy"
- Havas Acquires Klareco Communications, Strengthens Strategic Muscle In APACOnce the deal closes, the agency will be renamed H/Advisors Klareco. ...
- AI Goes To Market: How Marketing And Sales Teams Are Using ItMany B2B professionals are not yet using AI to a great exte ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?If you guessed sponsorships, you probably also figured out that it m ...
- Microsoft Expands Its Retail Media NetworkMicrosoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- Iris Selects Woodward As Managing Director To Strengthen Participation Agency CredoWoodward's hire is part of Iris' strategy to enhance brand growth. ...
- Prophet Names Feldmeth Chief Strategy OfficerFeldmeth has been a senior partner at San Francisco-based Prophet for s ...
- Former PHD Chief Sullivan Joins Advisory Board Of Ad-Tech Firm EquativCatherine Sullivan, who stepped down as U.S. CEO of Omnicom Media Group ...
- Yawning AI Gap: Few Firms Worldwide Are Ready To Deploy The New TechnologyA study by Cisco found that 95% of firms have or a ...
- Rappo, Marsden To Handle Client Strategy For PMGTogether, they bring more than 40 years of combined expertise in digit ...
- OpenX Taps Goode As VP Strategy To Expand Buyer DevelopmentGoode's role is to enlarge buyer development in both APAC and E ...
- Horizon Media Lands In Web3's Biggest SandboxThe agency's fledgling Chapter & Verse unit has been named the full-servi ...
- Lederer Joins Publicis NY As Head Of StrategyTony Lederer will lead strategy for Citi's Power of One, which unit ...
- PMG Acquires Camelot: Gains 160 'Camelotians,' Client Roster TooPMG Founder George Popstefanov will remain CEO of the combined company a ...
- Cescau Heads Strategy For Leo Burnett ChicagoPrior to her appointment, Samantha Cescau held the same post at TBWA\Chiat\ ...
- OMD Taps Amazon's Hobba As Chief Media Officer"I will be overseeing the agency's holistic media practice - bringing togeth ...
- Talk To Me: Ad Industry Turns AI Strategies ConversationalVerbal conversation with a machine to plan ad strategies will soon beco ...
- WFA Finds Media Taking A Backseat In Setting AI StrategyThe vast majority of marketers are focused on AI's role in conten ...
- Mindshare Taps UM's diSapia As Global Chief Strategy OfficerExcept for a brief stint at Omnicom's PHD, diSapia has spent mo ...
- HubSpot Announces New Cross-Platform AI StrategyAt its Inbound 2023 presentation, HubSpot announced the launch of its fu ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media"Our earlier study clearly demonstrated that there are a significant number ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 YearsSeventy-four percent of ad budgets have been impacted by the economic downtur ...
- CNN Hires Former NYT Exec Mark Thompson As CEO, ChairmanThompson will be chairman/CEO of CNN Worldwide and will start October ...
- Amazon Web Services, The Sleeping Generative AI GiantGenerative AI has changed how content is consumed - many places whe ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous ContentMeasure, calibrate, and optimize are part of a new strategy outlined ...
- Ruckus Feasts On Chef's Garden WinThe agency is charged with spearheading strategic brand initiatives. ...
- Optimove Adds SMS To Its Marketing ToolkitThe company has also expanded its Strategic Services offerings. ...
- AI's Time To Come: Mastercard Predicts The Next 5 YearsBusinesses could harness machine learning to synthesize extensive troves of information, accordi ...
- Challenging Google AI's LimitsMarketers are constantly told by advertising experts to apply best practice strategie ...
- A D2C's Best Friend: BarkBox's Branded Partnership PlaybookAs the cost of customer acquisition climbs, D2Cs are looking for n ...
- Targeting Is Broken...But We Can Solve ThisHow did TaxAct find that it could radically reduce media costs a ...
