• by Fern Siegel , Yesterday

Mother New York has been named creative and strategic agency partner for the Intuit business group, which includes QuickBooks.

The win follows a competitive pitch. 

The agency’s remit is to secure Intuit and QuickBooks’ position as the solution for businesses that want to grow. The partnership comes as Intuit scales Intuit Intelligence, its agentic platform.

First work is expected this fall. The partnership will also encompass the Los Angeles 2028 Olympics. Intuit is an official founding partner of the LA28 Olympic and Paralympic Games.

Thomas Ranese, Global CMO Intuit, said of the company’s marketing vision: “Intuit is at an inflection point. Our job now is to make the world feel that — to show, not just tell, what it means when AI and human expertise work together on behalf of a business. Mother is the partner we trust to help us do that in a way that is breakthrough, culturally resonant and built to last.

“We weren't looking for an agency that would hand us a formula. We wanted a partner who could help us build something truly modern that small business owners actually feel. That's Mother.”

Intuit, a publicly traded company, reported total revenue for fiscal 2025 hit $18.8 billion, up 16% YoY. Intuit's portfolio includes QuickenBookTurbo Tax, Credit Karma and Mailchimp.