• by Fern Siegel , September 23, 2026

Creative agency Rethink has tapped Dustin Tomes as Chief Creative Officer. Tomes will collaborate with Rethink’s Toronto and Vancouver offices on the agency’s major Canadian and global clients.

He reports to Mike Dubrick, who has been promoted to North American CCO.

Tara Lawall, Chief Creative Officer in New York, oversees the agency’s New York portfolio.

“Dustin has left a wake of creative excellence everywhere he’s been. He is the kind of creative talent and character that embodies what we’re aspiring to here. We knew he was the exact type of leader we needed to help us build what’s next for Rethink,” said Dubrick.

Previously, the award-winning Tomes was CCO at TBWA\Chiat\Day New York. Before that, he held senior creative leadership roles at Le Truc, Saatchi & Saatchi, Droga5, CP+B and Leo Burnett. His work spans Tide’s Gold Cannes Lion-winning “Gonna Need More Tide” to “Game of Thrones” and Bud Light’s Super Bowl LIII commercial.

“Rethink is creating some of the smartest, most attention-grabbing work in the business, while keeping humanity at the center of how it operates. Joining Rethink is an opportunity to do the best work of my career alongside some of the most talented people in the industry,” added Tomes.

The agency’s client work includes Kraft Heinz, Molson Coors and IKEA. It has offices in New York, Toronto, Vancouver and Montreal.