- Google Dedicates $15M To Digital, Print Ad Campaign To Run With Local News Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 16, 2022
Google launched a digital and print ad campaign Tuesday to run wi ...
- Dentsu Reports Q2 Growth Of 8.2%
MAD, Steve McClellan - Monday, August 15, 2022
Second-quarter growth in the Americas region was 9.6%, with growth in t ...
- Jebbit Hires Several Execs, Including A New CFO And Head Of Canada
Email Marketing Daily, Ray Schultz - Wednesday, August 10, 2022
Jebbit has also named a global head of strategic partnerships and ...
- Past-Due Consumers Would Welcome Personalized Email Collection Messages, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, August 9, 2022
Only 27% of consumers have ever been contacted via email or S ...
- Company Settles Charges It Failed To Identify Advertorial
Publishers Daily, Ray Schultz - Monday, August 8, 2022
Bearing Lithium Corp. was fined by the British Columbia Securities Commission. ...
- Land Rover Enlists Chase For Defender Service Awards
Marketing Daily, Tanya Gazdik - Monday, July 25, 2022
Other sponsors include Pelican, "Outside Magazine," dentsu X, ei3 and Kong. ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...
- Desktop Ad-Blocking Creeps Up, PageFair Reports
Inside Performance, Laurie Sullivan - Tuesday, July 19, 2022
Blockthrough, a firm that helps publishers recover ad revenue otherwise lost ...
- Meta Brings Jordan Peele Thrillers To Horizon Worlds
Digital News Daily, Colin Kirkland - Wednesday, July 13, 2022
Meta has partnered with Monkeypaw Productions to create and launch a multi-wor ...
- TikTok Introduces Inventory Filters
Inside Performance, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- RBC, Enthusiast Gaming Empower Young Canadians To Pursue Marketing Careers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ag ...
- Data Detour: Lack Of Teamwork Impairs Both Access And Marketing At Most Firms
Email Insider, Ray Schultz - Wednesday, June 29, 2022
Almost all companies want to make better use of existing data ...
- Twilio Expands, Enters Canadian Market
Email Marketing Daily, Ray Schultz - Wednesday, June 29, 2022
The engagement company already serves such Canadian customers as Shopify and Fla ...
- Reddit Says 'Find Your People' In First Full Nationwide TV Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 27, 2022
Reddit launched its first national TV campaign buy in partnership with R/ ...
- Knak Launches New Integration With Salesforce Pardot
Email Marketing Daily, Ray Schultz - Friday, June 24, 2022
Teams can create email, landing pages and forms with a drag-and-drop featur ...
- Google News Desktop Redesign Gets More Personal, Local News
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Google launched a new version of Google News Wednesday, celebrating the company ...
- Tremor International Makes $25M Investment In Smart TV Operating System
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Tremor International's platform Unruly will be the exclusive supply-side platform in t ...
- To Infinity And Beyond: Disney's 'Lightyear' Opens Big, Adds To Box-Office Surge
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
"Jurassic World" remained tops in its second week - at $58.7 milli ...
- Montreal's Plus Company Buys Mekanism, Taps Whipple As Board Chair
MAD, Steve McClellan - Thursday, June 16, 2022
The Plus Company is led by CEO Brett Marchand, who previously l ...
- Privacy Tango: Consumers Want Personalization, And Will Share Details To Get It
Email Insider, Ray Schultz - Tuesday, June 14, 2022
But they are turned off when emailed too often, Movable Ink repo ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
YouTube updated ad requirements for its masthead to allow previously prohibited consum ...
- The Benchmark Battle: How Email Senders Are Faring With Their Metrics
Email Insider, Ray Schultz - Friday, June 10, 2022
Most firms sent more email in 2021, but they faced process-related challenge ...
- Instacart Ads Make First Global Expansion, In Canada
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
Instacart is partnering with Metro, Dollarama, Galleria Supermarket, Giant Tiger, and Michae ...
- Canadian Marketing Group No Fixed Address Backs Another Startup: Courage
Mediapsssst, Richard Whitman - Wednesday, May 11, 2022
Co-founders and CCOs Dhaval Bhatt and Joel Holtby launched the Toronto-based creati ...
- Mike Myers Is Man Of Many Faces In New Netflix Comedy
TVBlog, Adam Buckman - Friday, May 6, 2022
Mike Myers plays at least seven different characters in just the fir ...
- Ogilvy Veteran Crampsie Joins Viral Nation Marketing As President
MAD, Steve McClellan - Tuesday, May 3, 2022
The Toronto-based marketing unit includes creative advertising and content, media services, influenc ...
- PHD Big Winner In Restaurant Brands International Media Review
MAD, Steve McClellan - Friday, April 29, 2022
The Omnicom media shop was awarded U.S. media agency of record duti ...
- Wavemaker Taps iLobby's Webber As Canadian CEO
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
He succeeds Kristie Painting, who left to join Pinterest as country manag ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- eBay: Why Recommerce Is Becoming A Thing
Inside Performance, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...