- Corralling AI: Content Created By Bots Should Be Labeled
Email Insider, Ray Schultz - Wednesday, May 31, 2023
Mila, a nonprofit research institute, argues that AI should be regulated. "Mo ...
- Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 30, 2023
Kraft Heinz has a new approach to creating and measuring creative. Conte ...
- Data Axle Offers Data Via Snowflake Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, May 30, 2023
StorageMart is now leveraging data via the Snowflake Marketplace. ...
- Sarkar Named President Wunderman Thompson Canada
MAD, Steve McClellan - Thursday, May 25, 2023
The agency's local offices in Canada include Toronto and Montreal, with clien ...
- 'Fast X': Modest Results For North America, Strong International Debut
MediaDailyNews, Wayne Friedman - Monday, May 22, 2023
"Fast X" earned $67.5 million at the North American box office th ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Meta Expands Lead Ads Features, Tests Promotional Ads Product
Digital News Daily, Colin Kirkland - Thursday, May 18, 2023
The updates include testing of "promotional ads" to make it easier f ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- Meta Exec Threatens To Halt News Content In Canada
Publishers Daily, Ray Schultz - Tuesday, May 9, 2023
Nick Clegg's committee appearance was cancelled after the title of the sessi ...
- The B2B-B2C Companion: Consumer Experiences Sway Business Purchases
Email Insider, Ray Schultz - Monday, May 8, 2023
Almost all buyers say positive interactions will persuade them to return, Orac ...
- Teads Expands CTV Programmatic Internationally
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
The CTV offering is now available in Canada, the U.K., Brazil a ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- 'Super Mario' Outgames Box-Office Competition
MediaDailyNews, Wayne Friedman - Sunday, April 23, 2023
"The Super Mario Bros. Movie" continues to beat the competition with anoth ...
- 'Super Mario Bros.' Posts Biggest Theatrical Opening Of 2023 So Far
Television News Daily, Wayne Friedman - Sunday, April 9, 2023
"The Super Mario Bros. Movie" dominated national TV airwaves for theatrical ...
- Pinterest Expands Creator Inclusion Fund To 5 More Countries
Digital News Daily, Colin Kirkland - Tuesday, April 4, 2023
Focused on supporting creators from underrepresented groups, Pinterest has announced the expansi ...
- Havas Integrates Performance Shop With Media Group
Inside Performance, Joe Mandese - Wednesday, April 5, 2023
While Noise Digital will continue as a freestanding brand, the performance med ...
- 'Dungeons & Dragons' Fires Up Box Office At $38.5M, Theatrical TV Ad Spend Down 13% Vs. 2022
MediaDailyNews, Wayne Friedman - Sunday, April 2, 2023
Theatrical movie business for the U.S. and Canada theatrical continues to s ...
- App Happy: Consumers Are Using Them More To Shop, Follow Loyalty Programs
Email Insider, Ray Schultz - Tuesday, March 28, 2023
Most retail app activities have seen an increase this year, Airship repo ...
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
MediaDailyNews, Wayne Friedman - Sunday, March 26, 2023
Earning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapt ...
- Biden Urged To Push Trudeau On Online News Act
Publishers Daily, Ray Schultz - Wednesday, March 22, 2023
News/Media Alliance supports passage of bill that would force large tech platfor ...
- TikTok Announces Partnership With Major League Soccer
Digital News Daily, Colin Kirkland - Friday, March 17, 2023
The multiyear partnership with Major League Soccer offers TikTok users exclusive conten ...
- VaynerMedia Expands Its Canadian Footprint With Full-Service Office In Toronto
MAD, Steve McClellan - Wednesday, March 15, 2023
Jeanny Ponce, currently leading the Mondelez business, will assume the roles ...
- Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 14, 2023
Netflix will reach 10 million ad-supported subscribers globally by the end ...
- What Should Brands Do About A TikTok Ban? Q&A With EGC's Nicole Penn
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
EGC Group President Nicole Penn provides insights on why brands can't s ...
- 'Scream VI' Scores Its Best Franchise Box Office, With Modest 2.9M In TV Spend
Television News Daily, Wayne Friedman - Sunday, March 12, 2023
The latest edition of the "Scream" franchise had its best opening weeke ...
- Netflix Cuts Prices, Other Streamers Raise Fees - What's The Plan?
TV Watch, Wayne Friedman - Friday, March 3, 2023
Netflix price cuts were announced last week for many global markets ...
- MonetizeMore Acquires Ad-Tech Platform Advanced Ads
Digital News Daily, Colin Kirkland - Wednesday, March 1, 2023
MonetizeMore, an ad-monetization partner for web publishers and app developers, has acquir ...
- Google Makes Ad-Network Policy Updates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
Google has updated two ad-network policies. The first, Google Ads malicious ...
- Google Limits News Site Content In Search Results In Response To Canada's Bill
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google is blocking news across some Canadian publisher websites in Google Searc ...
- What Do Google's Canadian News Blackout Tests Mean For The U.S.?
Red, White & Blog, Joe Mandese - Thursday, February 23, 2023
The tests, being conducted in response to a new Canadian law protecti ...