- Neuro Research Shows Ads Aligned With Video Content Have Stronger Impact
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Research on the human brain and CTV advertising suggests ads that ali ...
- As CEO Steps Down, Jack Dorsey Is Named 'Square Head'
MediaDailyNews, Colin Kirkland - Tuesday, September 19, 2023
Alyssa Henry, CEO of Square - a unit of Jack Dorsey's finte ...
- End Of Student Loan Payment Pause Could Impact Restaurants
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 10, 2023
With student loan payments kicking back in starting in October, restaurants a ...
- Agency Credit Crisis Exacerbating, Late Media Payments Rising
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
The findings from OAREX Capital Markets come as the 4A's released i ...
- Going Bananas With AI: Mailchimp Offers GenAI Capability As Part Of Intuit Suite
Email Insider, Ray Schultz - Wednesday, September 6, 2023
Small businesses can revise or create emails and email campaigns with Intu ...
- Aditude Secures $15M Funding After Building 'Better Platform' For Publishers
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 5, 2023
Aditude CEO Jared Siegal was a consultant acting as a middleman betwe ...
- Principal Financial Chooses Dentsu As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, August 31, 2023
Dentsu Creative replaces TBWA/Chiat/Day, the brand's creative agency partner since 2008. ...
- What Green Coding For Websites And Apps Is - And Why It Matters
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2023
Data centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- New AI Tool Helps Financial Advisors Create Emails, Snappy Kraken Says
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
Snappy Kraken is offering a drag-and-drop email builder with graphic, text featu ...
- StoreConnect Snares $9M In Seed Funding
Email Marketing Daily, Ray Schultz - Monday, August 21, 2023
The funding will support the firm's goal of addressing ecommerce challenges. ...
- Financial Regulator To Propose New Restrictions On Data Brokers
Digital News Daily, Wendy Davis - Tuesday, August 15, 2023
The Consumer Financial Protection Bureau plans to propose new regulations that wou ...
- Experian Violated Can-Spam Law, FTC Charges
Digital News Daily, Wendy Davis - Monday, August 14, 2023
Experian Consumer Services agreed to pay $650,000 over alleged Can-Spam violations. ...
- Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns
MediaDailyNews, Joe Mandese - Monday, August 14, 2023
Results, however, showed a sequentially improving picture for most major media, wi ...
- PayPal Launches Stablecoin Connected To U.S. Dollar
Digital News Daily, Colin Kirkland - Monday, August 7, 2023
To help people use their money in web3 and digitally native environment ...
- AI's Time To Come: Mastercard Predicts The Next 5 Years
Email Insider, Ray Schultz - Tuesday, August 8, 2023
Businesses could harness machine learning to synthesize extensive troves of information, accordi ...
- Facet, Sims Team For Financial Well-Being
Out to Launch, Fern Siegel - Wednesday, August 2, 2023
Consumers can think about money goals in the same they approach heal ...
- Apple Pay Launches Campaign Featuring TikTok
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 1, 2023
Apple Pay has launched an ad campaign in the United States a ...
- UK Finance Selects M&C Saatchi To 'Reach' Worried Mortgage Holders
MAD, Fern Siegel - Tuesday, August 1, 2023
The agency will create a rapid response multichannel campaign to raise awarene ...
- Bed Bath & Beyond Bankruptcy Offers Teachable Moment
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 31, 2023
Bed Bath & Beyond CFO Holly Etlin offers some words of wisdom f ...
- Confidence Game: Few Consumers Totally Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, August 1, 2023
Over half of U.S. consumers have suffered data loss, identity theft ...
- Medium-Sized Businesses Embrace AI, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 26, 2023
Almost three-quarters of owners of medium-sized businesses say their marketing is n ...
- Alphabet Advertising Rebounds, CFO Becomes President/Chief Investment Officer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Alphabet's Q2 revenue rose 7% to $74.6 billion vs. the previous yea ...
- Visa Dives Deep Into Creator Economy
Search & Performance Insider, Laurie Sullivan - Thursday, July 20, 2023
With a TikTok page that highlights cinematography and black culture, Kennedy @whok ...
- Why Anything's Possible For This Wendy's CMO
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 18, 2023
"I'm like, I can't do this. People in my position with t ...
- Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
On Thursday, Basis announced the launch of a curated marketplace with Audigen ...
- Yahoo Prepares To Go Public, Again
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 4, 2023
Yahoo CEO Jim Lanzone has a goal to take the company throu ...
- British Boot Maker Struggles Financially
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 28, 2023
Hunter, the maker of the popular Wellington boot, worn by the lik ...
- Fifteen Percent Founder Aims To Support Launch of Black-Owned Businesses
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 22, 2023
Aurora James, founder of the luxury shoe label Brother Vellies, who launch ...
- The AI In Yahoo: CEO Jim Lanzone Says Firm Is Leaning In
Email Insider, Ray Schultz - Wednesday, June 21, 2023
Yahoo has launched AI in Yahoo Mail in beta. But veteran J ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...