- TV Ads, Tariffs, Payment Plans: Disengagement Or Pricey Buys?
TV Watch, Wayne Friedman - Wednesday, December 4, 2024
Future TV advertisers under the Trump administration will need to have so ...
- Western Union Unveils Media Network, Working With PubMatic
MediaDailyNews, Laurie Sullivan - Friday, November 22, 2024
Western Union launched a new media business earlier this month to off ...
- iHeartMedia Reduces Staff By About 5%
Publishers Daily, Ray Schultz - Thursday, November 7, 2024
CEO Bob Pittman states "we have flattened the organization" in the company ...
- Sports Score Ticker Gets TV Viewer Attention For Political Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, November 4, 2024
The battleground states have a massive population of sports fans, says S ...
- Bloomberg Media Partners With Tokyo Broadcasting System On Product Launch
Publishers Daily, Ray Schultz - Thursday, October 17, 2024
'TBS CROSS DIG with Bloomberg' will provide Japanese readers with news a ...
- Your Monthly TV/Streaming Bill: Where Are The Real Savings Now?
TV Watch, Wayne Friedman - Wednesday, October 16, 2024
Total entertainment costs from all platforms can still amount to $150 ...
- Turbo Tax Taps Devine To 'Beat' Competitors, Draw Zillennials
MAD, Fern Siegel - Thursday, October 3, 2024
Developed by its creative agency of record R/GA, the work is target ...
- Holiday Tightwads: Inflation Affects Both Consumers And SMBs
Email Insider, Ray Schultz - Tuesday, September 17, 2024
Too many small businesses wait until the end of the year ...
- Google Improves Data Privacy Via 'Confidential Matching'
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Advanced technology connects first-party data for audience targeting and campaign measurement ...
- 'Financial Times' Staff Wins A Labor Contract
Publishers Daily, Ray Schultz - Thursday, September 5, 2024
The agreement was reached over two years after the union was for ...
- Dow Jones To Launch Leadership Institute
Publishers Daily, Ray Schultz - Tuesday, September 3, 2024
Alan Murray, the former CEO of Fortune Media, will head the D ...
- The Arena Group And Simplify End Their Business Combination
Publishers Daily, Ray Schultz - Thursday, August 22, 2024
But Simplify will increase The Arena Group's line of credit. ...
- Sue Bird Decides To 'Play' For Symetra In Retirement
MAD, Fern Siegel - Friday, August 16, 2024
It might seem odd to retire at 41, but not unusual f ...
- Planet Email: 9.7 Billion Messages Are Sent In The U.S. Every Day
Email Insider, Ray Schultz - Monday, August 12, 2024
Email is especially valuable in the fintech and subscription sectors, CleverTap repo ...
- Dow Jones Pulls $2.2 Billion In Revenue In Its 2024 Fiscal Year
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
Digital revenue now accounts for 80% of Dow Jones' total revenue. ...
- Meta Removes Thousands Of Accounts Driving Global Sextortion Scams
MediaDailyNews, Colin Kirkland - Thursday, July 25, 2024
Meta is following its recent launch of "sextortion" prevention tools by removi ...
- Neon Money Club Gears Time Account To Younger Demos
MAD, Fern Siegel - Monday, July 22, 2024
The creative features Olympic gold medal champion Elaine Thompson-Herah. ...
- The Cost Of Undelivered Email? Try $59.5B Per Year
Email Insider, Ray Schultz - Monday, July 8, 2024
With $1.067 billion in potential daily revenue,"15.4% of the emails used ...
- Reliability Drives Automotive Brand Trust
Marketing Daily, Tanya Gazdik - Tuesday, June 11, 2024
That's according to a new report that also reveals where automotive bran ...
- Yext Acquires Hearsay, Deepens Support For Financial Market
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
Yext, a digital performance platform to improve search strategies, announced the acquisiti ...
- Peltz Loses Disney Proxy Fight, Then Unloads Stock For $1 Billion Profit
TVBlog, Adam Buckman - Friday, May 31, 2024
Financier activist Nelson Peltz profited handsomely from a scenario that he himse ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- FTX Plans To Pay Back Defrauded Customers
MediaDailyNews, Colin Kirkland - Wednesday, May 8, 2024
Bankruptcy lawyers representing FTX say it plans to pay back almost a ...
- Bloomberg Media Joins With Emeritus To Launch Bloomberg Learning
Publishers Daily, Ray Schultz - Tuesday, May 7, 2024
Online courses will come with a free subscription to Bloomberg.com during t ...
- 'Morning Brew' And Yahoo Finance Form Content Partnership
Publishers Daily, Ray Schultz - Wednesday, May 1, 2024
Yahoo Finance's market data will now appear in the Morning Brew newslet ...
- Yahoo Finance Expands Content For Investors, Advertisers Too
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
A Yahoo Finance premium service will launch Monday with new content a ...
- CPI Grew In March, But Retail Media Spend Grew More
MediaDailyNews, Laurie Sullivan - Wednesday, April 10, 2024
The Consumer Price Index rose 0.4% in March, but recent research sho ...
- Citizens Appeals To Financial 'Two Cents' In Latest Ad Campaign
Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2024
Citizens' latest ad campaign addresses its support for personal services and financi ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good Bet
TV Watch, Wayne Friedman - Wednesday, April 3, 2024
Sixty-two percent of U.S. adults say "it's important to spend less with ...
- Phishing, Smishing, Taxes: Scam Artists Are Active As April 15 Approaches
Email Insider, Ray Schultz - Tuesday, April 2, 2024
Email and SMS are being utilized for ever more nefarious schemes, t ...