• by Fern Siegel , 4 hours ago

Multicultural media and marketing agency My Code has added to its executive suite.

Luis Romero has been named Chief Revenue Officer, Ying Miao is now Chief Financial Officer and Dave LiCalzi is promoted to Chief Operating Officer.

All report to CEO Amani Duncan.

A 20-year ad vet, Romero was previously executive vice president, sales at Canela Media and senior vice president, sales for The Guardian.

Miao held the post of CFO at Converge and Samesio, as well as a managing partner at Minetta Investment before joining the agency. She will build the infrastructure to support My Code’s scaling operations and continued investment in its media, creative and publisher elements.

New COO LiCalzi was promoted from senior vice president of product marketing and client solutions. Before this, he held senior posts at The Arena Group, Paramount and ESPN.

“Luis, Ying and Dave are each exceptional at what they do, and our clients will feel that directly. This trio gives us a single operating point of view on the business, which shortens the distance between what a brand needs from us and what we deliver,” said Duncan. “That matters, because growth audiences are where this market is going, and we lead there."

My Code includes the Remezcla Agency and Studio, as well as owned media properties, including HipLATINA, La Opinión and El Diario.