Sausalito, CA-based agency BSSP has promoted Sinan Dagli to Chief Creative Officer. The position was previously held by agency co-founder and co-chairman John Butler. He was previously executive creative director.  

As a member of the senior leadership team, he’ll also play a central role in planning the agency’s next phase of growth, partnering with the CEO, Tracey Faux-Pattani, and executive strategy director, Jake Bayham. 

He joined the agency 17 years ago, starting as a junior interactive designer and has since helped shape some of its most recognizable work, client relationships, and creative talent. 

Most recently, he played a key role in BSSP’s successful pitch for the California Lottery, which selected BSSP and Canvas Worldwide following a competitive review. The five-year contract carries a maximum authorized expenditure of $550 million and ranks among the agency’s most significant new business wins. 

“Sinan understands BSSP because he’s been an important part of the place for 17 years,” said Butler. He's been behind some of the pivotal work that has helped define BSSP during that time, and he's grown here as both a creative and a leader, helping many others grow along the way.” 

A native of Istanbul, Turkey, Dagli came to the U.S. to study at Rochester Institute of Technology, before moving to San Francisco and joining BSSP in 2009. He has led award-winning work for brands including MINI, ESPN, NBA 2K, Activision Blizzard, Amazon, Rao’s, and Uber.