Tag results for "multicultural"
- GroupM Launches Multicultural MarketplaceThis new marketplace expands and scales existing company efforts in support of ...
- Havas Media Group Launches Multicultural MarketplaceThe rollout will begin in the US and Michelin and Moen will ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, MulticulturalBrands need to ensure they have the Spanish-language content and landing page ...
- ANA, AIMM Call For 'Sweeping Changes' To Accelerate Ad Industry DiversityAcknowledging that its efforts have yielded only "limited progress," the Association of ...
- Spikes In Content Consumption Are Big Wins For BrandsDespite this huge uptick in consumption, Spanish-language COVID-19 creative grossly lags behind ...
- How Brands Can Help Those Suffering Most From PandemicHow marketers react to realities of unequal COVID-19 suffering will have long-lasting ...
- Most Important Skill Set for Agencies During COVID-19 Pandemic: Cultural IQCultural IQ has never been more important. Here are three marketing trends ...
- Why Representation Matters Now"More than half of the nation's children are expected to be part ...
- Cultural Relevance In Marketing Now More Important Than EverOur cultural background shapes our individual responses. And we see that here ...
- Q&A: The Importance Of Brands Connecting CulturallyWe've been talking with some of the folks who had planned to ...
- Education Alone Can't Close The Racial Wage GapHow can marketers address the problem? Hispanics and African Americans earn less ...
- SampleCon 2020 Highlights Importance Of Multicultural SampleNew census projections indicate that for youth under 18 -- the post-millennial ...
- Startup Upstreamers Wins EAR Tequila AORThe recently formed multicultural shop won the business without a formal review. ...
- Super Bowl LIV Illustrates Imperative For Multicultural Brand StrategiesThis Super Bowl, we saw the openly gay female coach in the ...
- 'The New Yorker,' CBS News Stir Racial ControversyThe mistakes fueled criticism that the news media insufficiently represents a more ...
- Google Explores How Language Plays A Role In Search, Attribution, ShoppingSpanish-language search queries for goods and services grew 55% in 2019 compared ...
- The End Of Multicultural Marketing?It has become a central battleground for the cultural wars in the ...
- Multicultural Spending To Expand 6.3% In 2020, Matches General Market GrowthAdvertising and marketing spending targeting multicultural audiences in the U.S. will expand ...
- Horizon's 305 Worldwide Adds First Major HireIn the newly created role, Grey alum Sandra Alfaro will spearhead development ...
- Ad Industry Remains Diverse, Albeit At Less Senior LevelsIf the membership of the Association of National Advertisers is representative, the ...
- Blue 449 Helps Fuel Denny's 'Hungry For Education' ProgramSeeking to reach a multicultural audience, Blue 449 collaborated with the BET ...
- What the Industry Still Needs to Learn About Hispanic MarketingHere are ways to help identify whether you might be missing the ...
- Publishers Are Missing Multicultural Opportunities"The riches are in the niches, right?" REVRY's Damian Pelliccione said, to ...
- 9thWonder's Consumer X Transcends Multicultural Marketing9thWonder is introducing a new practice focused on demographics outside of traditional ...
- GroupM Forms Coalition To Increase Engagement With Multicultural AudiencesThe coalition will develop tools and solutions to help brands better prepare ...
- Canela Media Introduces Multicultural Influencer NetworkDigital media tech company Canela Media has launched a new platform to ...
- Why Brands Should Move Away From Total Market MindsetRemarkably few brands seem to fully understand the total market approach, instead ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media SpendingEthnic minorities represent nearly 40% of the U.S. population, yet multicultural media ...
- Netflix Hits For Latinx MillennialsLatinx millennials are spending 34% of their streaming time on Netflix -- ...
- Horizon Media Partners With 'Pitbull' In New Multicultural AgencyThe agency will have offices in New York and Miami, home to ...
