- Western Union Unveils Media Network, Working With PubMatic
MediaDailyNews, Laurie Sullivan - Friday, November 22, 2024
Western Union launched a new media business earlier this month to off ...
- Putting The New General Market At The Center
MediaDailyNews, Bill Duggan - Wednesday, October 16, 2024
ANA Group EVP Bill Duggan interviewed American Family Insurance CMO Sherina Smi ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- YouTube, WhatsApp Power Multicultural Media Use
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
Hobbies matter more than heritage, age or ethnicity in driving engagement. ...
- Multicultural Marketing Needs A Rebrand
MAD, Sandy Rubinstein - Wednesday, August 21, 2024
A lot of multicultural campaigns that go to market have produced one-dimension ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2024
Some 65% of Gen Z describe themselves as video content creators, accordi ...
- P&G Returns To NYC's Puerto Rican Day Parade With New And Improved Activation
Mediapsssst, Richard Whitman - Wednesday, June 5, 2024
For the central image on ads and a parade float, agency Bl ...
- Winning Elections With Data-Driven Programmatic Advertising Strategies
MAD, Mario Carrasco - Tuesday, June 4, 2024
In today's dynamic political landscape, understanding regulations, embracing multicultural voters and strategical ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...
- Hyundai Launches Multicultural Efforts For Santa Fe
Marketing Daily, Tanya Gazdik - Sunday, March 17, 2024
Hyundai Motor America is launching efforts aimed at African American and Asi ...
- Are You Really Supporting Diverse Suppliers?
Planning & Buying Insider, Charles Cantu - Friday, March 1, 2024
Here are three questions to ask your suppliers to see if they' ...
- Diversity In Data: Can Multicultural Insights Transform Programmatic?
MAD, Mario Carrasco - Wednesday, February 14, 2024
Multicultural marketing is not a campaign. It's an intentional effort to acknowled ...
- Beyond Stereotypes: Embracing Specificity for Authentic Multicultural Marketing
MAD, Mario Carrasco - Thursday, December 28, 2023
While targeting broader ethnic or cultural groups represents a step forward fr ...
- No Imitations Allowed! Breaking Paradigms With BECA's Founder
Brand Insider: Behind The Scenes, Lisa Singer - Monday, January 8, 2024
"There's a conga line of men outside my door, telling me wh ...
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
"Hispanic media already commands 68.3% of multicultural media spend and accounts f ...
- Here's Why Multicultural Consumers Are More Concerned About Privacy Issues
MAD, Mario Carrasco - Thursday, November 16, 2023
It is crucial for businesses collecting and using zero-party data from multicultur ...
- Hispanic Creators Become 'Authenticators' For PepsiCo Campaign
Marketing Daily, Colin Kirkland - Thursday, November 16, 2023
"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digit ...
- X's New Paid Tiers Will Repel Multicultural Creators: Q&A With Navarrow Wright
MediaDailyNews, Colin Kirkland - Monday, November 13, 2023
Navarrow Wright - former Meta and BET exec, now CTO/COO at Mirr ...
- Burrell Communications Group Sold To New Minority Owners
MAD, Steve McClellan - Wednesday, October 25, 2023
Tara DeVeaux, the former CMO of Los Angeles-based Wild Card Creative Gro ...
- Magazine Debuts In 'English+,' Offering A Choice of English Or Spanish Online
Publishers Daily, Ray Schultz - Thursday, October 19, 2023
Each article will be accompanied by QR codes that allow readers ...
- Tracee Ellis Ross Wants Women To Love Their Hair
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 9, 2023
Actor turned entrepreneur Tracee Ellis Ross founded Pattern Beauty, a Black-owned, Black-centered hairca ...
- Got Humor? How MilkPEP's CEO/CMO Fuels Her Winning Performance
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 13, 2023
"The parts that I've had to learn and develop is probably ...
- Uniworld Group Expands To Africa With Two Tone Global Partnership
MAD, Steve McClellan - Friday, October 6, 2023
The partners are investing $200 million in the partnership, which will ...
- Why Cultural Competence Is Critical In The Age of Multicultural Data
MAD, Mario Carrasco - Wednesday, October 4, 2023
While necessary for companies and brands aspiring to reach and engage multicultur ...
- Fledging Holding Company Culture+ Group Sets Sights On Expansion
MAD, Steve McClellan - Wednesday, October 4, 2023
Lili Gil Valletta and Enrique Arbelaez founded ad agency Cien+ in 20 ...
- Smithsonian To Showcase Career Of Uniworld Founder Byron Lewis
Mediapsssst, Richard Whitman - Wednesday, October 4, 2023
A donation ceremony is set for Oct. 5 in New York a ...
- Zuckerberg-Backed Nonprofit Launches Voter Campaign On AI Misinformation
Marketing Daily, Laurie Sullivan - Tuesday, October 3, 2023
AIandYou says this is the first multicultural public awareness campaign on ...
- Lexus Focuses On Modern Families For TX
Marketing Daily, Tanya Gazdik - Wednesday, September 27, 2023
Whether headed to a sports practice or a weekend getaway, the ...
- FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural Reach
Digital News Daily, Karlene Lukovitz - Wednesday, August 16, 2023
The Colossus SSP has been integrated into the Beeswax programmatic buying platf ...
- Multicultural Advertising Pioneer Norma Orci Has Died
MAD, Steve McClellan - Monday, August 7, 2023
Norma and her husband Hector Orci co-founded La Agencia de Orci ...