- Gallegos United, Crossmedia Launch Multicultural Media Shop
MAD, Larissa Faw - Wednesday, April 7, 2021
It will operate under the joint leadership of John Gallegos, founder a ...
- Why Brands Need To Do More When Marketing To Hispanics
Marketing Insider, Isabel Rafferty - Thursday, March 25, 2021
Brands have to think about the entire process, from companies that wi ...
- H Code Forms Exclusive Partnership With Grupo Vocento
MAD, Larissa Faw - Monday, March 22, 2021
Under the agreement H Code will represent 100% of Grupo Vocento's invento ...
- Mediabrands, Magna Host 'The Equity Upfront'
Mediapsssst, Richard Whitman - Tuesday, March 16, 2021
The event, running throughout this week, is designed to raise visibility f ...
- Avoid Brand Breakups With The Multicultural Majority
MAD, Nancy Tellet - Friday, March 12, 2021
It is time to do away with Non-Hispanic-White-dominant marketing practices often shroud ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Marketing Edge has partnered with three organizations that will help the marketi ...
- Mediahub To Host 'Diversity-Owned' Media Day
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Citing the need to close the gap between the share of ...
- Ford Targets Diverse Audiences For F-150
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 1, 2021
Recent Ford efforts aimed at Black and Hispanic audiences had subtle pandem ...
- When Talking About Gen Z, You Must Talk Culture
MAD, Nancy Tellet - Thursday, February 18, 2021
Gen Zers under the age of 17 form America's first multicultural majori ...
- Agencies, Brands Celebrate Black History Month
MAD, Larissa Faw - Friday, February 5, 2021
BBDO Worldwide is leveraging technology to replace controversial monuments across the U. ...
- Does Multicultural Inauguration Signify Changes To Come?
Marketing Insider, Lee Vann - Wednesday, February 3, 2021
Let's hope so. Corporate America has been slow to incorporate multicultural market ...
- Campbell Ewald Spins Off Hispanic Operation
MAD, Larissa Faw - Monday, January 4, 2021
The agency, sociedAD, will be overseen by Jorge Moya and Carla Tr ...
- Marketing To Asian Identity, Not Assumptions
Marketing Insider, Mario Carrasco - Friday, December 25, 2020
What name -- Asian American? Asian? Country of origin? -- do Asia ...
- 'Atlantic' To Launch 'Inheritance' Project In 2021 On Black American History
Publishers Daily, Sara Guaglione - Monday, December 28, 2020
The magazine calls the effort "the most ambitious journalism and technology ventur ...
- Fewer Blacks, Asians, Identify With Being American
Marketing Insider, Mario Carrasco - Monday, November 9, 2020
We asked respondents to rate a series of statements regarding their Americ ...
- 'BuzzFeed' Reports Improvements In Diversity, Equity
Publishers Daily, Sara Guaglione - Wednesday, October 21, 2020
Some 37.5% of BuzzFeed's employees identify as a race/ethnicity other than Whit ...
- NowThis Announces Event Franchise, Group Nine Hires GM, Multicultural Brand Partnerships
Publishers Daily, Sara Guaglione - Monday, October 12, 2020
The first NowThis Next event will be hosted in partnership with Vit ...
- Marketing To Asian Identity, Not Assumptions
Marketing Insider, Mario Carrasco - Monday, October 5, 2020
What name -- Asian American? Asian? Country of origin? -- do Asia ...
- Target Brings Hispanic Biculturalism To Life
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 2, 2020
The retailer is highlighting products made for this market, including Honey Ba ...
- Your Cultural Biases Can Impact Research Design
Marketing Insider, Mario Carrasco - Monday, September 14, 2020
The hard truth is that we are human, and our cultural bias ...
- IPG Mediabrands Names Global Chief Culture Officer: New Position Overseeing Diversity
MediaDailyNews, Joe Mandese - Wednesday, September 9, 2020
IPG Mediabrands this morning named Hermon Ghermay its first-ever Global Chief Cultu ...
- Microsoft Advertising Premieres 'The Download' Video Series
Inside Performance, Laurie Sullivan - Tuesday, September 8, 2020
"Good is the New Cool" author Afdhel Aziz said pressure on compani ...
- The One Club Restores Original Name For Its Upcoming Multicultural Conference
MAD, Larissa Faw - Monday, August 10, 2020
Acknowledging the industry's lack of progress on the D&I front, The O ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to surv ...
- GroupM Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
This new marketplace expands and scales existing company efforts in support ...
- Havas Media Group Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
The rollout will begin in the US and Michelin and Moen wi ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing pa ...
- ANA, AIMM Call For 'Sweeping Changes' To Accelerate Ad Industry Diversity
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2020
Acknowledging that its efforts have yielded only "limited progress," the Association ...
- Spikes In Content Consumption Are Big Wins For Brands
MAD, Gonzalo Del Fa - Wednesday, May 20, 2020
Despite this huge uptick in consumption, Spanish-language COVID-19 creative grossly lags behi ...
- How Brands Can Help Those Suffering Most From Pandemic
Marketing Insider, Karla Fernandez Parker - Monday, April 27, 2020
How marketers react to realities of unequal COVID-19 suffering will have long-lasti ...