Tag results for "multicultural"
- Why Brands Should Move Away From Total Market MindsetRemarkably few brands seem to fully understand the total market approach, instead ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media SpendingEthnic minorities represent nearly 40% of the U.S. population, yet multicultural media ...
- Netflix Hits For Latinx MillennialsLatinx millennials are spending 34% of their streaming time on Netflix -- ...
- Horizon Media Partners With 'Pitbull' In New Multicultural AgencyThe agency will have offices in New York and Miami, home to ...
- How Brands Can Use Podcasts To Appeal To Multicultural AudiencesThe best way for brands to show their commitment to multicultural audiences ...
- Trump Drops Effort To Include Citizenship Question On CensusMajor ad industry groups, as well as companies including Uber and Nielsen, ...
- 'Stranger Things' Pulls Record Views, Netflix #1 With Millennial Latinos'Stranger' pulls 40M+ views in four days, and a study finds Netflix ...
- Trump Administration Still Aims To Add Citizenship Question To CensusThe Trump administration is pressing forward with an attempt to ask people ...
- The End Of Multicultural Marketing?It has become a central battleground for the cultural wars in the ...
- Hispanic-Americans Are Customers With High Lifetime ValueForget everything you thought you knew about Hispanic-American consumers.The U.S. Hispanic population ...
- The Advantages of Bilingual AdvertisingInnovative advertisers are increasingly willing to experiment with new approaches to engage ...
- Diversity Delivers InnovationAs the populace becomes more diverse, the companies that reflect that diversity ...
- Think Before You (Market Your) Drink To Multicultural ConsumersDo higher-income consumers really eschew their culture of origin when deciding what ...
- Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question"All available evidence confirms that the citizenship question will impair the accuracy ...
- Facebook Curbs Ad Targeting To Settle Civil Rights LawsuitsFacebook will prohibit advertisers of housing, employment or credit offers from targeting ...
- We Vote for Brands, TooThe "traditional" American population is reaching retirement age -- and young, fast-growing ...
- Supreme Court To Consider Citizenship Question On CensusThe ad industry has argued against including a question about citizenship in ...
- Ulta Beauty, NBCUniversal In Multicultural CampaignTo bring the survey to life, the TODAY Brand Studio filmed a ...
- 'Movie Dew-Overs' Provide Comedic Parody CampaignThe brand sought to amplify Mountain Dew ICE's launch in 2018 MTV ...
- Amazon Cash Banks On Engaging African-American, Hispanic ConsumersAmazon Cash allows consumers to purchase products on Amazon without having to ...
- U.S. Multicultural Consumer Imperative For Global BrandsMillions of multicultural consumers are not being courted by global brand giants. ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasian ...
- Judge Nixes Citizenship Question On CensusThe major ad industry groups opposed the decision to question people about ...
- 3 Multicultural Marketing Trends Heralded By 'Spiderman: Into the Spider-Verse'This incredibly creative animated superhero film has shattered creative barriers, broken box ...
- Looking To Expand Its Multicultural Business, P&G Buys Walker & Co.Walker & Co. is best known for Bevel, a shaving system designed ...
- Multicultural Market Segments Will Drive Future GrowthFive key takeaways from the ANA's recent 20th annual Multicultural Marketing and ...
- Demographics Vs. Identity: Cultivating The New Multicultural MainstreamAfter the 2016 election, I assumed multicultural marketing was set to fade. ...
- The Impulse Buy, From Search To Macy's On Thanksgiving DayA funny thing happened to me on Thanksgiving Day this year. I'm ...
- Avocados From Mexico Finds Smartphones A Strong Influence In Interactive AdsUndertone Director of Multicultural Strategy Victor Cornejo spearheaded the launch of a ...
- It's Not Your Grandmother's Pine-SolClorox had to think about how to reframe its message about Pine-Sol, ...
