- FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural Reach
Digital News Daily, Karlene Lukovitz - Wednesday, August 16, 2023
The Colossus SSP has been integrated into the Beeswax programmatic buying platf ...
- Multicultural Advertising Pioneer Norma Orci Has Died
MAD, Steve McClellan - Monday, August 7, 2023
Norma and her husband Hector Orci co-founded La Agencia de Orci ...
- Unilever's USA President Brings Purpose & Passion To Corporate America
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 3, 2023
"When I came into corporate America...the first thing I did was thi ...
- Follow the Data, Follow the Demo: The Power of Serving the Underserved
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Despite two decades of online behavioral evidence, brands continue to leave mon ...
- Bonchon's VP of Marketing's Well Deserved Just Desserts
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 27, 2023
"Don't you ever thank somebody else for the work that you di ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...
- UniWorld, Monsoon Team Up To Create New Multicultural Agency Serving Canada
MAD, Steve McClellan - Thursday, May 11, 2023
The two shops have formed a partnership to create a third agen ...
- Match Group's BLK Dating App Launches "Break the Bank 2.0: Black Tax Giveaway"
Mediapsssst, Richard Whitman - Wednesday, April 26, 2023
The initiative aims not only to provide financial support to those affect ...
- 305 Worldwide Taps Lorenzo To Lead Creative
MAD, Steve McClellan - Monday, April 24, 2023
Lorenzo joins 305 Worldwide after serving as SVP, group director at agen ...
- Jo Muse, 'Father of Multicultural Advertising,' Dies At 72
MAD, Steve McClellan - Tuesday, April 18, 2023
Muse co-founded Muse Cordero Chen, considered by many to be the fir ...
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers
MediaDailyNews, Joe Mandese - Monday, April 10, 2023
"One hypothesis about the gap between interest and investment is that ma ...
- GM Highlights HBCU Commitment In First Work From Majority
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2023
"We wanted to show the stories that few get to witness: t ...
- 5% Solutions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
What is it about the problem-solving power of the number 5%? T ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
The agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
Like any good fighter, the answer is better reach, and Pritchard sa ...
- Momentive Adds Survey Features To Survey Monkey
Email Marketing Daily, Ray Schultz - Tuesday, January 31, 2023
One new tool is a multilingual email collector that lets users ...
- Mirriad Ups Hernandez To Head Of Multicultural Marketplace
People on the Move, Fern Siegel - Monday, January 9, 2023
Mirriad Multicultural Marketplace enables brands and agencies to invest in minority-owned, operate ...
- Loyalty is Glocal: KFC's Data-Driven Value Exchanges
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
What drives consumer loyalty to dining brands? A global view suggests the ...
- Becoming Relevant via Cultural Moments
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Like many brands today, H&R Block wanted to boost their perception wi ...
- Magna Finds Culture Eats General-Market Audio Strategies For Breakfast
MediaDailyNews, Joe Mandese - Monday, December 19, 2022
An in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- Orci Joins The Ant Society As Managing Partner
MAD, Steve McClellan - Thursday, December 1, 2022
Agency veteran Roberto Orci earlier was president of Acento Advertising and ...
- Marketers Should Consider These Social Issues Before Reaching Out To Consumers
Search & Performance Insider, Laurie Sullivan - Friday, November 11, 2022
A Collage Group study on multicultural Americans found 65% of Americans overa ...
- 'Uncomfortable Truth' Campaign Is Best In Show At This Year's ANA Multicultural Excellence Awards
Mediapsssst, Richard Whitman - Tuesday, November 8, 2022
Out of this year's 45 winners, Procter & Gamble was the mo ...
- Havas Media Taps Bonuccelli To Lead New Multicultural Practice
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
The practice will focus on "meaningfully" engaging Hispanic, African American, Asian Americ ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"We need to break the [general market] media reach habit," he sa ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
CafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- Using Zero-Party Multicultural Data To Connect Authentically With Consumers
MAD, Mario Carrasco - Tuesday, September 27, 2022
As the U.S. becomes a multicultural majority, the need to authentically rea ...
- Younger Muslims In Southeast Asia Drive Demand For Halal Marketing
Research Intelligencer, Robert Williams - Friday, September 23, 2022
Most Muslims surveyed in Indonesia and Malaysia said advertising that shows Musli ...
- Horizon Media's 305 Worldwide Bolsters Leadership Team
MAD, Steve McClellan - Tuesday, September 20, 2022
The agency has added three agency veterans to oversee and further devel ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
Search & Performance Insider, Laurie Sullivan - Wednesday, September 21, 2022
Hispanic consumers make up 23.2% of the Millennial population in the U. ...