- Burrell Communications Group Sold To New Minority Owners
MAD, Steve McClellan - Wednesday, October 25, 2023
Tara DeVeaux, the former CMO of Los Angeles-based Wild Card Creative Gro ...
- Magazine Debuts In 'English+,' Offering A Choice of English Or Spanish Online
Publishers Daily, Ray Schultz - Thursday, October 19, 2023
Each article will be accompanied by QR codes that allow readers ...
- Tracee Ellis Ross Wants Women To Love Their Hair
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 9, 2023
Actor turned entrepreneur Tracee Ellis Ross founded Pattern Beauty, a Black-owned, Black-centered hairca ...
- Got Humor? How MilkPEP's CEO/CMO Fuels Her Winning Performance
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 13, 2023
"The parts that I've had to learn and develop is probably ...
- Uniworld Group Expands To Africa With Two Tone Global Partnership
MAD, Steve McClellan - Friday, October 6, 2023
The partners are investing $200 million in the partnership, which will ...
- Why Cultural Competence Is Critical In The Age of Multicultural Data
MAD, Mario Carrasco - Wednesday, October 4, 2023
While necessary for companies and brands aspiring to reach and engage multicultur ...
- Fledging Holding Company Culture+ Group Sets Sights On Expansion
MAD, Steve McClellan - Wednesday, October 4, 2023
Lili Gil Valletta and Enrique Arbelaez founded ad agency Cien+ in 20 ...
- Smithsonian To Showcase Career Of Uniworld Founder Byron Lewis
Mediapsssst, Richard Whitman - Wednesday, October 4, 2023
A donation ceremony is set for Oct. 5 in New York a ...
- Zuckerberg-Backed Nonprofit Launches Voter Campaign On AI Misinformation
Marketing Daily, Laurie Sullivan - Tuesday, October 3, 2023
AIandYou says this is the first multicultural public awareness campaign on ...
- Lexus Focuses On Modern Families For TX
Marketing Daily, Tanya Gazdik - Wednesday, September 27, 2023
Whether headed to a sports practice or a weekend getaway, the ...
- FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural Reach
Digital News Daily, Karlene Lukovitz - Wednesday, August 16, 2023
The Colossus SSP has been integrated into the Beeswax programmatic buying platf ...
- Multicultural Advertising Pioneer Norma Orci Has Died
MAD, Steve McClellan - Monday, August 7, 2023
Norma and her husband Hector Orci co-founded La Agencia de Orci ...
- Follow the Data, Follow the Demo: The Power of Serving the Underserved
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Despite two decades of online behavioral evidence, brands continue to leave mon ...
- Bonchon's VP of Marketing's Well Deserved Just Desserts
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 27, 2023
"Don't you ever thank somebody else for the work that you di ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...
- UniWorld, Monsoon Team Up To Create New Multicultural Agency Serving Canada
MAD, Steve McClellan - Thursday, May 11, 2023
The two shops have formed a partnership to create a third agen ...
- Match Group's BLK Dating App Launches "Break the Bank 2.0: Black Tax Giveaway"
Mediapsssst, Richard Whitman - Wednesday, April 26, 2023
The initiative aims not only to provide financial support to those affect ...
- 305 Worldwide Taps Lorenzo To Lead Creative
MAD, Steve McClellan - Monday, April 24, 2023
Lorenzo joins 305 Worldwide after serving as SVP, group director at agen ...
- Jo Muse, 'Father of Multicultural Advertising,' Dies At 72
MAD, Steve McClellan - Tuesday, April 18, 2023
Muse co-founded Muse Cordero Chen, considered by many to be the fir ...
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers
MediaDailyNews, Joe Mandese - Monday, April 10, 2023
"One hypothesis about the gap between interest and investment is that ma ...
- GM Highlights HBCU Commitment In First Work From Majority
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2023
"We wanted to show the stories that few get to witness: t ...
- 5% Solutions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
What is it about the problem-solving power of the number 5%? T ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
The agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
Like any good fighter, the answer is better reach, and Pritchard sa ...
- Momentive Adds Survey Features To Survey Monkey
Email Marketing Daily, Ray Schultz - Tuesday, January 31, 2023
One new tool is a multilingual email collector that lets users ...
- Mirriad Ups Hernandez To Head Of Multicultural Marketplace
People on the Move, Fern Siegel - Monday, January 9, 2023
Mirriad Multicultural Marketplace enables brands and agencies to invest in minority-owned, operate ...
- Loyalty is Glocal: KFC's Data-Driven Value Exchanges
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
What drives consumer loyalty to dining brands? A global view suggests the ...
- Becoming Relevant via Cultural Moments
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Like many brands today, H&R Block wanted to boost their perception wi ...
- Magna Finds Culture Eats General-Market Audio Strategies For Breakfast
MediaDailyNews, Joe Mandese - Monday, December 19, 2022
An in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- Orci Joins The Ant Society As Managing Partner
MAD, Steve McClellan - Thursday, December 1, 2022
Agency veteran Roberto Orci earlier was president of Acento Advertising and ...