Tag results for "multicultural"
- Loyalty is Glocal: KFC's Data-Driven Value ExchangesWhat drives consumer loyalty to dining brands? A global view suggests the ...
- Becoming Relevant via Cultural MomentsLike many brands today, H&R Block wanted to boost their perception wi ...
- Magna Finds Culture Eats General-Market Audio Strategies For BreakfastAn in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- Orci Joins The Ant Society As Managing PartnerAgency veteran Roberto Orci earlier was president of Acento Advertising and ...
- Marketers Should Consider These Social Issues Before Reaching Out To ConsumersA Collage Group study on multicultural Americans found 65% of Americans overa ...
- 'Uncomfortable Truth' Campaign Is Best In Show At This Year's ANA Multicultural Excellence AwardsOut of this year's 45 winners, Procter & Gamble was the mo ...
- Havas Media Taps Bonuccelli To Lead New Multicultural PracticeThe practice will focus on "meaningfully" engaging Hispanic, African American, Asian Americ ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'"We need to break the [general market] media reach habit," he sa ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned SitesCafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- Using Zero-Party Multicultural Data To Connect Authentically With ConsumersAs the U.S. becomes a multicultural majority, the need to authentically rea ...
- Younger Muslims In Southeast Asia Drive Demand For Halal MarketingMost Muslims surveyed in Indonesia and Malaysia said advertising that shows Musli ...
- Horizon Media's 305 Worldwide Bolsters Leadership TeamThe agency has added three agency veterans to oversee and further devel ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic MarketsHispanic consumers make up 23.2% of the Millennial population in the U. ...
- Katz Radio Ups Ramos To EVP, Multicultural PartnershipsRamos will oversee the creation of multicultural audio marketing campaigns across Ka ...
- General Motors Selects Majority For Multicultural EV EffortsGM has come under fire for gaps in its diversity efforts. T ...
- Advance Auto Parts Introduces New (And Bilingual) Brand SpokesmanThe company is calling it a first. The campaign targets a burgeoni ...
- Think Now Utilizes Semasio To Target Multicultural MarketsSemasio, a programmatic ad company, helps bring zero-party multicultural data to t ...
- YouNite Media Focuses On Diversity Audiences, CampaignsYouNite views multicultural campaigns as the future of marketing. ...
- Video as the Content Marketing Model for MulticulturalFor brands to effectively embrace a Multicultural world they need to accurate ...
- Fewer Americans Say They Feel Represented In AdvertisingConsumers are showing signs of disillusionment with the power of media ...
- Genesis Hires Agency Exec To Lead Multicultural MarketingWang spent the last six years years at The Allen Lewis Agenc ...
- Pod Digital Media Nabs Ad Rights To ESPAT TVThe agency targets podcasters with multicultural audiences and connects them with t ...
- Spectrum 'Pays It Forward' To Grow Multicultural, Women-Owned BusinessesSpectrum Reach's in-house campaign, "Pay it Forward," is committing $15 million ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super BowlThe technology provides a scorecard to identify racial bias and risk facto ...
- The Power And Importance Of Inclusive StorytellingBalancing authenticity and action is difficult. One tip: Know that identity ...
- Cultural Connections Drive Many Entertainment ChoicesJust as Netflix utilizes "authentic storytelling... grounded in the local culture," ...
- Young Adult Hispanics: Reframed Mindset For Coveted CohortA host of social, economic and health issues have revamped the minds ...
- The Power And Importance Of Inclusive StorytellingBalancing authenticity and action is difficult. One tip: Know that identity ...
- Hispanics Continue To Break The Mold With Census AnswersFor example, more than 20 million Hispanics identified with more than o ...
- Is Your Marketing Leveraging The Changing Hispanic Demographic?The first key takeaway from the 2020 Census shows Hispanics are havi ...
