• by Ray Schultz , January 31, 2023

Momentive has unveiled three new survey-creation features for SurveyMonkey. 

These include language personalization, additional best/worst question types and a multilingual email collector. 

The goal is to provide users with “even more ways to easily personalize their surveys and gain the actionable insights they need,” says Aleks Bass, vice president of product management, Momentive. 

The language personalization feature enables survey senders to gain holistic insights without moving between numerous versions of the same survey deployed in multiple languages.

The multilingual email and SMS collector allows SurveyMonkey users to send email or text invitations to surveys in the local language from a drop-down menu, the company says. 

Using this tool, creators can send survey communications in the same language as the survey for multiple audiences, without creating versions of the email or SMS invite for each language.

Meanwhile, the new question types, including best/worst questions, allows survey makers to gauge relative preference and the importance of choices, the company claims. 

Momentive is the maker of SurveyMonkey and GetFeedback.