Consumers are planning higher holiday spending than some studies have indicated.
According to Aki Technologies, the media division of Inmar Intelligence,"47% of
consumers expect to shell out more than $500 on holiday gifts this year.
At the same time, there has been a 41% hike YoY in the number of people who want
to receive cash or gift cards has increased 41% since 2022.
Shoppers are planning to buy gifts for:
- My family -- 66.3%
- My partner/spouse -- 52.2%
- Children -- 48.8%
- Myself -- 45.2%
- Friends --37.3%
- My partner's
family -- 21.2.%
The top gifts will include:
- Jewelry or apparel -- 72.7%
- Cash or gift cards -- 66.7%
- Beauty
--45.5%
- Personalized products -- 45.5%
On the other side, people want such gifts as:
- Cash or Gift Cards --
66.06%
- Apparel or Jewelry -- 28.91%
- Tickets or Experiences -- 23.66%
- Gaming/Entertainment/Tech -- 22.16%
- Personalized products -- 19.6%
In a separate study issued this week, Salesforce projected a 1% increase in total holiday spend in the U.S., versus 4% globally.
The global total should hit $1.19 trillion.