Tag results for "consumer"
- The Emotional Intelligence Test: Is Your Brand Doing The Right Thing?Consumers are demanding that businesses share their values and beliefs. But th ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media UseThe good news is that consumer time spent with media surged duri ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CESData supported Walmart Stores' pivot during the pandemic to remain open a ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By PandemicIn a CES opening day briefing, the Consumer Technology Association's top researche ...
- Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few YearsOn the eve of this week's CES conference, NPD Group released estimat ...
- How To Use Zero-Party Data To Actually Give Consumers Control Of MediaAs someone who has dived pretty deep into the weeds of consum ...
- Global App Spending Rose 35% On Christmas, Reaching $407 MillionSpending on mobile apps and games in 2020 had a record-breaking yea ...
- Search Is Top Channel For Consumers To Discover Brands During COVID-19Some 20% of respondents to a survey discovered new brands through sear ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe ReportsDiscounts reign as consumers' online spending sees double-digit growth, Adobe Analytics da ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With ThemRebate submission allows brands to map customers to their location, purchase, spe ...
- How Many Polls Does It Take To Screw In A Lightbulb?The big loser of the 2020 election was political polling -- a ...
- Don't Bother Trying To Sell Boomers On Black Friday: StudyBoomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- NBCUniversal Grows Retail-Shopping Platforms For Holiday SeasonOne Platform Commerce, NBCU's just-announced controlling unit for its Shoppable TV, NBCUnivers ...
- Election Results Anxiety Had Muted Impact On $2 Billion Online Shopping: AdobeDespite predictions of slowing ecommerce sales. U.S. consumers spent $2 billion onli ...
- Online Research Will Drive Holiday Shopping This Year, Study FindsConsumers will research both products and retailers, a study by Savanta fi ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?Consumers' feelings about voting, trust in media and the election were analyz ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry SaysNewly proposed California privacy regulations that aim to make it relatively ea ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'Nielsen, which is poised to spin off its consumer marketing research divisi ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer BehaviorGoogle rated the highest in Creativity and Cultural Relevance, while Amazon rank ...
- Verizon Measures Campaign Success Without Asking For Personal InformationA mix of ad units and placements, programmed on a weekly schedu ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance TightensCustomer Data Platforms that can combine first-, second- and third-party data ha ...
- Judge Refuses To Dismiss Arizona Suit Against Google Over Location PrivacyArizona's top law enforcement official can proceed with a lawsuit accusing Goog ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study FindsBy tailoring ads that serve up on Microsoft Bing or Google on ...
- Ad Industry Blasts New California Privacy Proposal"The initiative would "fail to provide meaningful new protections for Californians" a ...
- AT&T Must Face Lawsuit Over DirecTV RobocallsAT&T's DirecTV must face a class-action complaint alleging the company violated ...
- California Residents Face Opt-Out HurdlesThe California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Repor ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer AttentionThe companies have released a white paper that features learnings about drivi ...
- Most People Wary Of Data Collection By Platforms, Study FindsThe vast majority of Americans appear to be uneasy about data collecti ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of ConsumersData from GfK and WARC shows where advertisers will spend ad budge ...
