Tag results for "consumer"
- Consumers: My Data Is My Property, I Should Be Able To Trade It With BrandsOne in four Americans say they believe the data exchange mostly benefits ...
- Privacy With A Gimlet Eye: Consumers Are Suspicious, But PracticalMost Americans will share data in return for benefits. And their email ...
- Amazon Gaining Consumer Trust And MoneyAmazon has gained the confidence of 67% of its customers who say ...
- GDPR Enforced: Marketers See Consumer Data As Biggest ChallengeAs the GDPR goes into enforcement Friday, marketers are rethinking their reliance ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are UnsecuredGoogle announced Thursday that it will require all AdWords advertisers to use ...
- Is Data Privacy Self-Regulation Imperative To Preserving Ethical Market Research?Consumers are overwhelmed by the complexity of most data policies and, as ...
- Trusted Media Brands Forms Marketing Insights Lab To Track Consumer BehaviorThe Insights Lab provides brand marketers with data and information on audiences ...
- Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For ConsentAndrew Frank, Gartner Research vp and analyst, says that although GDPR documents ...
- The WFA's New Data Transparency 'Manifesto'The group and some of its members can talk the talk on ...
- What CDPs Can -- And Can't -- DoThe most recent Marketing Technology LUMAscape shows more than 20 customer data ...
- Gartner Analyst: Marketers Struggling with Parts Of GDPRThe terms and requirements for consent to use the data remain one ...
- What Americans Think Is A Fair 'Hourly Rate' For AdvertisingThe bad news is that Madison Avenue values people at a rate ...
- Spending Per Person/Hour: Advertising, Ad-Supported MediaOn Friday, "Research Intelligencer" published an analysis calculating the "hourly rate" Madison ...
- Advertising Falls To Lowest Share Of Time Spent With Media EverEven as consumer time spent with media continues to expand -- inching ...
- Google Search Data Helps Beauty Brand Reach Into Direct EconomyBeauty Redefined is part of Google's push to support the "age of ...
- What, Me Worry? The Rise Of The Data UnconcernedsConsumers are increasingly willing to share data for benefits, a UK DMA/Acxiom ...
- IAB's Rothenberg Details Direct Brand Economy Business Model"A two-way relationship is more valuable than a one-way impression," said Randall ...
- JW Player, SpotX Team For One-Click Programmatic Video Header BiddingJW Player, one of the most distributed digital video players in the ...
- Data Suggests NFL Losing Young FansThe National Football League (NFL) does not seem to resonate well with ...
- Email Exodus: 60% Of Euro Shoppers Would Opt Out Under GDPRA study reported today shows that email is the second-most despised medium, ...
- Private Lives: U.S. Consumers Less Likely Than Asians To Share DataMost global consumers are willing to share their email addresses with brands. ...
- 'The Times' Claims Two-Year Consumer Credit 'Binge' Is OverBank of England figures suggest that Brits might be trying to kick ...
- Health, Financial Security Equal 'The Good Life'College education has greater "good life" resonance with younger age groups than ...
- IAB, Other Ad Groups Urge FTC To Focus On 'Concrete' Harms"A concrete injury standard creates predictability for businesses and consumers while also ...
- JWT's 'New Adulthood' StudyThe generation raised on technology believes anything can be tracked via an ...
- Consumer Confidence Is Down, But Big-Ticket Spending May IncreaseAlthough overall consumer confidence is down slightly, according to GfK's figures for ...
- Time Inc. Moves Into Paid MembershipsThe nation's largest magazine publisher is moving deeper into ecommerce and consumer ...
- Engaging Consumers In The Era Of The Eight-Second Attention SpanThat eight-second attention span we've heard so much about? Well, it might ...
- Time Inc. Extends Consumer-Product Reach, Launches PetHero This fall, Time Inc. will launch a paid membership program targeting pet ...
- Consumer Confidence Takes A DipConsumer confidence has fallen to levels not recorded since the Brexit referendum. ...
