- TikTok Outperforms Facebook, Twitter in Advertiser Interest, Web Traffic, Study Shows
Digital News Daily, Colin Kirkland - Thursday, May 5, 2022
A new report by Similarweb compares advertiser and consumer interest in Tikt ...
- Co-Viewing Of Streaming Video Boosts Ad Engagement
Research Intelligencer, Rob Williams - Friday, May 6, 2022
Parents with young kids say they're co-viewing more programming than they d ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Inside Performance, Laurie Sullivan - Wednesday, May 4, 2022
Bryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Connecticut Passes Right To Opt Out Of Behavioral Advertising
PolicyBlog, Wendy Davis - Thursday, April 28, 2022
Connecticut could soon become the fifth state to give consumers the rig ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
The survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Disney, Tesla, Apple Tops In 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Saturday, April 23, 2022
Crypto brands outperformed traditional financial services brands, per the study, now ...
- Consumers Haven't A Clue About The Metaverse, Study Shows
Email Marketing Daily, Ray Schultz - Friday, April 22, 2022
Almost half of consumers have never heard of the metaverse, and f ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2022
On Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Consumers Don't Want To Be Seen As Consumers, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 31, 2022
Shoppers want to be treated as individuals, and will share data ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- Experiential Spending Is Recovering Faster Than Retail: NPD
Email Marketing Daily, Ray Schultz - Tuesday, March 29, 2022
Merchandise sales have exceeded those of 2019, but show a certain flatnes ...
- Ageism Is: Older People Often Depicted In Marketing As Declining, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 25, 2022
Older people want to be depicted in ads as vital people w ...
- Nike, Apple Top Ranking Of Branded Product Placements
Research Intelligencer, Rob Williams - Friday, March 25, 2022
It's no coincidence that Apple's products populate scenes in "Ted Lasso" a ...
- Responsible Data Usage Underlies Consumer Trust In Brands
Research Intelligencer, Rob Williams - Tuesday, March 22, 2022
Good personal experiences help to build trust in brands, while "bad" personalizati ...
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
Mediapsssst, Richard Whitman - Tuesday, March 15, 2022
The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- Consumers Grow More Comfortable With Public Activities As Pandemic Enters Third Year
Research Intelligencer, Rob Williams - Wednesday, March 16, 2022
The portion of U.S. adults who said they're comfortable going to t ...
- Trillion-Dollar Baby: Ecommerce Sales Will Hit That Total This Year, Adobe Predicts
Email Insider, Ray Schultz - Tuesday, March 15, 2022
But inflation is contributing to ecommerce growth, driving $27 billion of tot ...
- I'm Outta Here: Customers Are Quick To Jump After Bad Service Experience
Email Insider, Ray Schultz - Thursday, March 10, 2022
Inaccurate information causes many problems for service teams. And almost half ...
- Utah Passes Right To Opt Out Of Behavioral Targeting
Digital News Daily, Wendy Davis - Thursday, March 3, 2022
The Consumer Privacy Act, introduced less than three weeks ago, would requi ...
- The Surprising Costs Of Online Privacy Notices
Inside Performance, Laurie Sullivan - Wednesday, March 2, 2022
The research looked at whether all privacy notices used identical language ...
- True Futuristic Interactive TV: Giving Viewers Control Over Scenes In Favorite TV Shows?
TV Watch, Wayne Friedman - Wednesday, March 2, 2022
Should consumers be able to choose alternate endings for TV series a ...
- ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
In response to trade reports earlier this week about its plans ...
- Amazon Sues Alleged Purveyors Of Phony Reviews
Digital News Daily, Wendy Davis - Tuesday, February 22, 2022
"Defendants are actively deceiving Amazon's customers and tarnishing Amazon's brand for the ...
- Consumer Spending On Media Accelerates: Average American Spent $1,494 In 2021
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
After slowing in recent years, consumer spending on media grew 6.7% ...
- Americans More Concerned About Hacked Social Media Than Home Break-Ins
Digital News Daily, Colin Kirkland - Monday, February 14, 2022
A new study by cybersecurity company Lookout reveals that when it com ...
- Ad Cost Inflation Projected To Lag Consumer Price Inflation
MediaDailyNews, Joe Mandese - Monday, February 14, 2022
The rate of North American inflation is projected to rise 5.4%, whi ...
- Cost For Goods Online Rose 2.7% YoY In January, Adobe Data Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 10, 2022
Online prices rose 3.1% YoY in Dec. 2021, helping to drive ...
- Consumer Trio: Study Identifies Shoppers As Overwhelmed, Influenced Or Activist
Email Marketing Daily, Ray Schultz - Thursday, February 10, 2022
Over a fifth of consumers think that life will never return ...
- Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers
Inside Performance, Laurie Sullivan - Wednesday, February 2, 2022
On Wednesday, Google and Yelp shared information about their review process a ...