Tag results for "consumer"
- Consumers Don't Like 'Political' Brands; Ad Pros See Heightened Interest In 'Values' MarketingA new study from the 4As and SSRS finds that 58% of ...
- Publicis Probes Affluent Asian Travelers In New ReportAffluent Asian travelers investigate shopping opportunities as they are making travel arrangements. ...
- Are Brands Keeping Pace With Consumers' Rapid Shift To Digital?A new report from Boston Consulting Group finds that while U.S. spending ...
- Mother's Day Trends To Remember After The HolidayViant found that shopping habits depend on family dynamics. Jewelry is a ...
- Top Connected Home Uses: Automation 58%, Security 57%, Smart Sound 34%Mobile technology already got most consumers connected and now the Internet of ...
- Court May Revive FTC's Battle With AT&T Over ThrottlingA federal appellate court has agreed to reconsider its earlier ruling that ...
- Consumers Can Stomach Ads In News Feeds, Research ShowsSixty-seven percent of users say the social video ads that appear in ...
- At The End Of A TV Ad, Use Your Logo Or Shot Of Your Packaging?Branding is one of the three essential advertising elements that lead to ...
- 88% Of Consumers Heed Negative Reviews On Social MediaThe good news is that companies have a good chance of getting ...
- Cord-Cutters, 'Cord-Nevers' Differ In Viewing, Demographics, Pay TV SubsThe latest findings from GfK MRI's "Cord Evolution" studies indicate that so-called ...
- Teens Love Nike, Are Over Under ArmourNike Adidas Starbucks and Facebook are sitting at the cool-kids table, while ...
- Ad Execs Steer Clear Of Trump Brand Endorsements, And Endorsing Trump's BrandThree out of four ad executives believe it is inappropriate for Donald ...
- 1 In 5 Consumers Boycott BrandsOne in five UK consumers have snubbed a brand over a piece ...
- More Consumers Expect Discounts On Many Products"Boomers are wanting to be engaged in a promotional way," First Insight's ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRamp ...
- comScore Uses Home Panel To Measure Connected Devices The service, called Connected Home, will use the company's home panel -- ...
- How Do You Create A Meaningful Collaboration Between Creativity And Data?Data scientists, predictive technology, artificial intelligence, and machine learning might seem like ...
- Economy Overtakes Terrorism And Immigration As Top Concern For BritsThe economy has overtaken terrorism and immigration as the UK's biggest concern, ...
- Consumers Finding News In Funny Ways Consumers come across news when they’re actively seeking it out and when ...
- Super Bowl Analysis: Traffic, Cost, Competition, Consumer Behavior Just in case you didn't process enough data from Super Bowl LI, ...
- Consumer Confidence Up In January, But Down Year-On-YearThe Consumer Confidence Barometer, conducted by market research company GfK, showed that ...
- Institutional Trust Is Declining Around The WorldAccording to Edelman's Trust Barometer, faith in the media is at an ...
- Report: Brands Need To 'Care' About Consumers Before They Will BuyA new study from Wunderman, the WPP digital agency, found that 79% ...
- Microsoft, Google Redefining Search Through Chatbots, MessagingMessaging creates a new form of search advertising by returning information based ...
- How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%Maze Rooms saw a positive return on investments within the first month, ...
- Consumer Confidence Improves To Ensure Brexit Won't Ruin ChristmasBritish consumers' propensity to make major purchases has increased by seven points ...
- Best Buy, Macy's, Walmart Ad Spending - Including Search - Plummets"The holiday lull of week six is deeper than retailers want, but ...
- Smart Home Consumers Looking For Safety, ComfortMore than half of the consumers surveyed said they wanted to find ...
- Amazon Wants To Help Publishers Make More Money From AdsThe Wall Street Journal offers up its take on Amazon's push into ...
- Marc USA Embraces Mental Modeling TechnologyIn a bid to help clients better understand consumers, Marc USA is ...
