- The Emotional Intelligence Test: Is Your Brand Doing The Right Thing?
Email Insider, Ray Schultz - Friday, January 22, 2021
Consumers are demanding that businesses share their values and beliefs. But th ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged duri ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Inside Performance, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open a ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
In a CES opening day briefing, the Consumer Technology Association's top researche ...
- Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
MediaDailyNews, Joe Mandese - Sunday, January 10, 2021
On the eve of this week's CES conference, NPD Group released estimat ...
- How To Use Zero-Party Data To Actually Give Consumers Control Of Media
RTBlog, Joe Mandese - Monday, January 11, 2021
As someone who has dived pretty deep into the weeds of consum ...
- Global App Spending Rose 35% On Christmas, Reaching $407 Million
Inside Performance, Laurie Sullivan - Wednesday, December 30, 2020
Spending on mobile apps and games in 2020 had a record-breaking yea ...
- Search Is Top Channel For Consumers To Discover Brands During COVID-19
Inside Performance, Laurie Sullivan - Monday, December 21, 2020
Some 20% of respondents to a survey discovered new brands through sear ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Inside Performance, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics da ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Inside Performance, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spe ...
- How Many Polls Does It Take To Screw In A Lightbulb?
RTBlog, Joe Mandese - Monday, November 16, 2020
The big loser of the 2020 election was political polling -- a ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- NBCUniversal Grows Retail-Shopping Platforms For Holiday Season
Television News Daily, Wayne Friedman - Monday, November 9, 2020
One Platform Commerce, NBCU's just-announced controlling unit for its Shoppable TV, NBCUnivers ...
- Election Results Anxiety Had Muted Impact On $2 Billion Online Shopping: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Despite predictions of slowing ecommerce sales. U.S. consumers spent $2 billion onli ...
- Online Research Will Drive Holiday Shopping This Year, Study Finds
Digital News Daily, Ray Schultz - Wednesday, November 4, 2020
Consumers will research both products and retailers, a study by Savanta fi ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
Consumers' feelings about voting, trust in media and the election were analyz ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry Says
Digital News Daily, Wendy Davis - Thursday, October 29, 2020
Newly proposed California privacy regulations that aim to make it relatively ea ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research divisi ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon rank ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedu ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data ha ...
- Judge Refuses To Dismiss Arizona Suit Against Google Over Location Privacy
Digital News Daily, Wendy Davis - Thursday, October 8, 2020
Arizona's top law enforcement official can proceed with a lawsuit accusing Goog ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google on ...
- Ad Industry Blasts New California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
"The initiative would "fail to provide meaningful new protections for Californians" a ...
- AT&T Must Face Lawsuit Over DirecTV Robocalls
Digital News Daily, Wendy Davis - Wednesday, September 30, 2020
AT&T's DirecTV must face a class-action complaint alleging the company violated ...
- California Residents Face Opt-Out Hurdles
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
The California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Repor ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer Attention
Digital News Daily, Karlene Lukovitz - Thursday, October 1, 2020
The companies have released a white paper that features learnings about drivi ...
- Most People Wary Of Data Collection By Platforms, Study Finds
Digital News Daily, Wendy Davis - Thursday, September 24, 2020
The vast majority of Americans appear to be uneasy about data collecti ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Inside Performance, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budge ...