Tag results for "consumer"
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer BehaviorGoogle rated the highest in Creativity and Cultural Relevance, while Amazon ranked ...
- Verizon Measures Campaign Success Without Asking For Personal InformationA mix of ad units and placements, programmed on a weekly schedule ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance TightensCustomer Data Platforms that can combine first-, second- and third-party data have ...
- Judge Refuses To Dismiss Arizona Suit Against Google Over Location PrivacyArizona's top law enforcement official can proceed with a lawsuit accusing Google ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study FindsBy tailoring ads that serve up on Microsoft Bing or Google only ...
- Ad Industry Blasts New California Privacy Proposal"The initiative would "fail to provide meaningful new protections for Californians" and ...
- AT&T Must Face Lawsuit Over DirecTV RobocallsAT&T's DirecTV must face a class-action complaint alleging the company violated a ...
- California Residents Face Opt-Out HurdlesThe California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Reports ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer AttentionThe companies have released a white paper that features learnings about driving ...
- Most People Wary Of Data Collection By Platforms, Study FindsThe vast majority of Americans appear to be uneasy about data collection ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of ConsumersData from GfK and WARC shows where advertisers will spend ad budgets ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF StudyThe ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward ...
- FCC Urged To Reject 'Digital Authoritarianism,' Dismiss Petition For Social Media RulesMoving forward with President Trump's planned crackdown on social media platforms would ...
- Why The American Dream May Be Another Casualty Of The Coronavirus PandemicOnly one in three now believe "young people today will be better ...
- Americans Believe Brands, Not Government, Should Take The Lead Against RacismMonths into nationwide protests over racial injustice, a majority of American consumers ...
- Italy's Competition Authority Opens Probe Into Google, Apple, Dropbox Cloud ServicesItaly is the latest country to launch a probe against Google. On ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A WholeForecasters are looking to 2021 as the year of recovery, but the ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study FindsThe new NBCU survey shows consumers want brands to advertise at about ...
- Consumer Home Entertainment Spend Up 26% In 1H, SVOD Up 37%Total spending on digital formats, including EST and VOD, as well as ...
- Vocal California Advocacy Group Backs New Privacy Proposal"Under Prop 24, a consumer can limit the use of their sensitive ...
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'Contrary to the overused Madison Avenue trope that contemporary teens are lazy, ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still SolidAlthough 70% of U.S. broadband households think the economy will take a ...
- Email Catches COVID-19: Retailers Are Using It Slightly Less For AcquisitionSocial leads in usage -- but not as a tool for measuring ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of PandemicFollowing 14 waves of national consumer research, Mindshare's COVID-19 tracking study shows ...
- Word-Of-Mouth Remains Vital To Consumers During COVID-19During the pandemic, consumer conversations overall have risen, with more at home ...
- Mindshare: Consumer Optimism Is A LieWhile a variety of self-reported consumer surveys suggest many are feeling more ...
- IPG Mediabrands Tackles The Yin/Yang Of Safety/ResponsibilityIn what may well be the first publicly stated principles by a ...
- Watchdogs Press FTC To Crack Down On Influencer MarketingThe Federal Trade Commission should step up efforts to discourage phony online ...
- What Brands Can Expect As Stay-At-Home Orders EndA recent report shows how technology and media habits have changed during ...
- Data Ethics Emerges As Central Issue For Marketers, 82% Would Resign Over ItTwo-fifths of marketers have already felt "morally uncomfortable" about their company's use ...
