Tag results for "consumer"
- Consumers Have Lost Hundreds Of Millions In COVID-19 Fraud: FTCThe FTC has filed numerous enforcement actions and warned many firms ...
- Google Misled Consumers Over Data Location Setting, Australian Court FindsAlthough Google denies any wrongdoing in the way it configures location setting ...
- The Mobile-First Mindset And Creating New Search Marketing ExperiencesThe mobile-first mantra has taken over where mobile-friendly left off. What do ...
- Dentsu Looks At Evolving Consumer Trends To 2030The research is based on in-depth interviews with futurists, academics, authors a ...
- For Now, Expect Consumers To Save Stimulus Checks, Tax RefundsAmericans likely will feel more certain about the future, but it m ...
- Epsilon Expands Verizon PartnershipEpsilon has partnered with Yahoo (part of Verizon Media) since 2013, providi ...
- Study: Consumers Seek Brands That Reflect Their ValuesMost consumers want ads that coincide with what they're viewing on YouTub ...
- The COVID BumpIf you want to understand what institutions people truly trust, pose ...
- Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business GroupsBusiness groups are lining up to support a federal privacy bill introduc ...
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To ItDuring an IAB keynote Monday, Google's top ad manager unveiled a n ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'A day after Google's top ad manager reiterated the company's decision n ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, AdvertisingGoogle VP/GM for ads Jerry Dischler said he and others at Goog ...
- What Consumers Expect From The New Ad 'Value' ExchangeThe traditional ad value exchange -- trading free, ad-supported content for consum ...
- Data Shows How Emotional Connections Fuel Consumer LoyaltyA massive 81% of consumers want to form relationships with brands, whi ...
- Blockgraph Partners With TransUnion To Further Addressable AdvertisingThe alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a lar ...
- Virginia Governor Signs Privacy Bill Backed By Tech CompaniesVirginia Gov. Ralph Northam on Tuesday signed into law a privacy bi ...
- Data Shows Impact Of COVID-19 On Ad BudgetsConsumer electronics, sporting goods, and consumer product goods saw an uptick ...
- Pandemic Paradox: Consumer Spending On Media Soars In 20202020 was a banner year for consumer spending despite -- or perha ...
- Boomers Favor Cross-Border Shopping, But Want Information In Their Own Language: StudyYounger shoppers are not as likely to want copy and prices ...
- Virginia Passes Privacy Law Backed By Tech CompaniesVirginia lawmakers have passed a privacy bill similar to a law th ...
- Comcast Holds Off On Imposing Data Caps In 14 StatesIn a reversal, Comcast says it will wait until 2022 before movi ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease LocallyNearly a year into quarantine, people continue to search on Google f ...
- Retail Sales Grew, Especially Online, In January: MastercardMomentum from the holiday season and stimulus payments drove growth in t ...
- Virginia Online Privacy Law Nears PassageVirginia is poised to pass a privacy law that's partially modeled ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports FindsCalifornia's privacy law gives consumers the right to designate an authorized age ...
- How Change Has Become The New Digital NormalAs personal and professional lines blurred and continuously shifted throughout the COVID- ...
- The Emotional Intelligence Test: Is Your Brand Doing The Right Thing?Consumers are demanding that businesses share their values and beliefs. But th ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media UseThe good news is that consumer time spent with media surged duri ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CESData supported Walmart Stores' pivot during the pandemic to remain open a ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By PandemicIn a CES opening day briefing, the Consumer Technology Association's top researche ...
