Tag results for "consumer"
- It's The Culture, Stupid: IPG/Twitter Find Brands Must Be EngagedWhile traditional brand attributes still are vital factors, the extent to which ...
- Worldwide Issues Give Rise To The 'Anxiety Economy'Researchers at Wunderman Thompson Intelligence -- formerly JWTIntelligence -- are reporting on ...
- New Ancestry Campaign Explores Hidden Drama In Family HistoryThe new work is from Anomaly, which won the account late last ...
- ARF Creates 'Code Of Conduct' For Consumer Researchers, Utilizes Seal Of Approval For ComplianceAs consumer data, analytics and research come under increasing scrutiny, the U.S. ...
- Consumers Would Want To Be Paid $8,414 To Give Up Email For A Year: StudyMIT Sloan researchers feel that value to individuals is a better metric ...
- Study: More TV Advertising Can Mean More DissatisfactionThe Centre for Economic Policy Research analyzed ad spending in 27 European ...
- Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'Most marketers feel they are doing at least an "okay" job of ...
- Number Of Indispensable Brands Falls To 23% Worldwide, 'Meaningful' Content RisesThe percentage of brands consumers say they could care less about has ...
- Will Walmart Mimic Amazon - Selling Ads, Boosting More Video Platforms?Amazon may have a strong 100 million Amazon Prime subscribers. But Walmart? ...
- Influitive, Customer Advocate Platform, Raises $10 MillionThe funding will fuel development of the firm's AdvocateHub, along with hiring ...
- Global Vibes: Study Finds Changing Behavior, Demographic PatternsPeople are more plugged in online -- except when they don't want ...
- Former Fox Executive Earley To Head Marketing, Operations For Disney+Former Fox Senior Executive Joe Earley has been appointed to a senior ...
- This Just Inbox... Email, Not Content Or Commerce, Still Dominates Consumer Online BehaviorAmericans cite interpersonal communications as their top activity, Raymond James affirmed in ...
- Average U.S. Household Now Spends $285 Per Month On MediaIn the U.S., consumer spending now accounts for about 55% of the ...
- Seth Godin On Learning To See What Consumers WantPermission marketing is based on the fact that consumers feel free to ...
- The Least-Trusted Brand For Data Protection Is Facebook, Study ShowsGoogle makes both the most- and least-trusted lists. Amazon is the most ...
- SurveyMonkey CMO: Search For The Perfect QuestionsSurveyMonkey CMO Leela Srinivasan doesn't think marketers spend enough time thinking about ...
- Bot Malware Attacks Rise, As Search Engines Blacklist Fewer SitesThe rate at which search engines blacklist infected websites continues to decline. ...
- Retail Shoppers Say: We Like Email, But Enough Is EnoughConsumers prefer email, but many will not open messages because of inbox ...
- The Hypocrisy Of Brands That Don't Reward ConsumersThe same marketers that espouse the virtues of customer experience are regularly ...
- For The Love Of Email: Trusted Old Channel Ranks First In SurveyEmail is tops and direct mail is second. Few people prefer apps ...
- Uncivil Work Emails Can Also Affect HouseholdsRude email messages—those that have urgent subject lines like “High Priority”--can create ...
- Consumers: My Data Is My Property, I Should Be Able To Trade It With BrandsOne in four Americans say they believe the data exchange mostly benefits ...
- Privacy With A Gimlet Eye: Consumers Are Suspicious, But PracticalMost Americans will share data in return for benefits. And their email ...
- Amazon Gaining Consumer Trust And MoneyAmazon has gained the confidence of 67% of its customers who say ...
- GDPR Enforced: Marketers See Consumer Data As Biggest ChallengeAs the GDPR goes into enforcement Friday, marketers are rethinking their reliance ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are UnsecuredGoogle announced Thursday that it will require all AdWords advertisers to use ...
- Is Data Privacy Self-Regulation Imperative To Preserving Ethical Market Research?Consumers are overwhelmed by the complexity of most data policies and, as ...
- Trusted Media Brands Forms Marketing Insights Lab To Track Consumer BehaviorThe Insights Lab provides brand marketers with data and information on audiences ...
- Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For ConsentAndrew Frank, Gartner Research vp and analyst, says that although GDPR documents ...
