Tag results for "consumer"
- TikTok Outperforms Facebook, Twitter in Advertiser Interest, Web Traffic, Study ShowsA new report by Similarweb compares advertiser and consumer interest in Tikt ...
- Co-Viewing Of Streaming Video Boosts Ad EngagementParents with young kids say they're co-viewing more programming than they d ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion RatesBryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New MoversOne of the classic maxims of direct marketing was that new move ...
- Connecticut Passes Right To Opt Out Of Behavioral AdvertisingConnecticut could soon become the fifth state to give consumers the rig ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, BrandsThe survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Disney, Tesla, Apple Tops In 'Brand Intimacy'Crypto brands outperformed traditional financial services brands, per the study, now ...
- Consumers Haven't A Clue About The Metaverse, Study ShowsAlmost half of consumers have never heard of the metaverse, and f ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party DataOn Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Consumers Don't Want To Be Seen As Consumers, Study FindsShoppers want to be treated as individuals, and will share data ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?More than half of consumers say they have been frustrated when th ...
- Experiential Spending Is Recovering Faster Than Retail: NPDMerchandise sales have exceeded those of 2019, but show a certain flatnes ...
- Ageism Is: Older People Often Depicted In Marketing As Declining, Study FindsOlder people want to be depicted in ads as vital people w ...
- Nike, Apple Top Ranking Of Branded Product PlacementsIt's no coincidence that Apple's products populate scenes in "Ted Lasso" a ...
- Responsible Data Usage Underlies Consumer Trust In BrandsGood personal experiences help to build trust in brands, while "bad" personalizati ...
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- Consumers Grow More Comfortable With Public Activities As Pandemic Enters Third YearThe portion of U.S. adults who said they're comfortable going to t ...
- Trillion-Dollar Baby: Ecommerce Sales Will Hit That Total This Year, Adobe PredictsBut inflation is contributing to ecommerce growth, driving $27 billion of tot ...
- I'm Outta Here: Customers Are Quick To Jump After Bad Service ExperienceInaccurate information causes many problems for service teams. And almost half ...
- Utah Passes Right To Opt Out Of Behavioral TargetingThe Consumer Privacy Act, introduced less than three weeks ago, would requi ...
- The Surprising Costs Of Online Privacy NoticesThe research looked at whether all privacy notices used identical language ...
- True Futuristic Interactive TV: Giving Viewers Control Over Scenes In Favorite TV Shows?Should consumers be able to choose alternate endings for TV series a ...
- ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech SolutionIn response to trade reports earlier this week about its plans ...
- Amazon Sues Alleged Purveyors Of Phony Reviews"Defendants are actively deceiving Amazon's customers and tarnishing Amazon's brand for the ...
- Consumer Spending On Media Accelerates: Average American Spent $1,494 In 2021After slowing in recent years, consumer spending on media grew 6.7% ...
- Americans More Concerned About Hacked Social Media Than Home Break-InsA new study by cybersecurity company Lookout reveals that when it com ...
- Ad Cost Inflation Projected To Lag Consumer Price InflationThe rate of North American inflation is projected to rise 5.4%, whi ...
- Cost For Goods Online Rose 2.7% YoY In January, Adobe Data FindsOnline prices rose 3.1% YoY in Dec. 2021, helping to drive ...
- Consumer Trio: Study Identifies Shoppers As Overwhelmed, Influenced Or ActivistOver a fifth of consumers think that life will never return ...
- Yelp's, Google's Millions Of Reviews Woo Advertisers, ConsumersOn Wednesday, Google and Yelp shared information about their review process a ...
