Tag results for "consumer"
- The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They DoConsumers and brands have different views about the building blocks of trus ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon FootprintsGoogle has spent years reducing its carbon footprint. Now it's focused ...
- Facebook Sharpens Focus On Safety, Security To Address 'WSJ' Allegations, Launches Consumer ProductsAfter spending $13 billion on "safety and security" since 2016, Facebook ...
- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday AdsShoppers' opinions on returns of items bought online and in-store show higher-inco ...
- Hudson MX Taps Former MediaOcean Ops Head Charlotte MartinHudson MX, the media-buying processing and software developer backed by Ascential PL ...
- If Personalizing Leads Exists, This Startup May Have The AnswersWhen consumers provide information giving marketers or companies permission to contact the ...
- Mobile Purchases Rose 30% Through AppsThe Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's IdentitiesWhile the new platform doesn't explicitly reveal any PII about the creditworthine ...
- Brian Lesser's InfoSum Raises New Sum: Round Brings Total Funding To Date To $90MInfoSum, the consumer identity management startup run by former GroupM/Xaxis/Xandr chief Bri ...
- Why This Streaming Platform Could Change How Brands Sell DataInstead of hosting branded stores selling merchandise to consumers, the ecommerce sto ...
- Americans Say Media's Crisis Coverage Causes Them To Stockpile ProductsToilet paper and paper towels remain the most coveted items, as U. ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their ConsentA staggering 70% of consumers dislike the idea of tracking people f ...
- Horizon Media Finds 'Collective Consumers' Expect Brands To Give Back To Their CommunitiesMultiple societal crises -- especially the COVID-19 pandemic -- have raised t ...
- Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others ImproveCustomer satisfaction with search engines and information sites fell for Verizon Media ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' MandatesTwo-thirds of the world has enacted legislation to protect consumer data privac ...
- Why The Next Generation Of Consumer Profiling May Leave You SpeechlessA consumer voice-profiling industry likely was inevitable given the number of "listenin ...
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not BadAt a time when federal regulators and consumer advocacy groups are eyei ...
- Fortuitous Frenzy: Consumers Happy And Willing To SpendOut-of-home advertising could see higher performance rates during the next few mont ...
- Getting Bitch-Slapped By The Invisible HandIt's a little daunting to think that our future survival relies ...
- GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning DataWPP's GroupM U.K. unit has signed a new, long-term deal to u ...
- Mobile App Spend Tops $34B Worldwide In Q2 2021: App AnnieConsumers spent $34 billion worldwide in Q2 2021 on mobile apps ...
- Pandemic Hangover: Consumers Are Wary As They Resume PurchasingSome consumers are ready to shop again. But many are cautious a ...
- The Evolving Practice of Consumer EngagementA century ago Betty Crocker taught us everything we needed to kn ...
- Video Streaming Satisfaction Scores Slip, But Remain Higher Than Pay TVA wide-ranging consumer survey looking at top 20 premium streamers and small ...
- Ad Groups Warn Of 'Crushing' Costs Of Proposed Colorado Privacy LawThe ad industry is asking Colorado lawmakers to reject a proposed priva ...
- Father's Day Spending Set To Hit Record $20BWith Major League Baseball back to normal and playing a full schedul ...
- 'Consumer Reports,' Advocacy Groups Launch Dark Pattern Tip LineDark patterns often victimize consumers with hidden fees and an inability ...
- Study: Shoppers Widely Disapprove Of Firms That Profit From Their DataAnd most shoppers want to control access to their personal information, Invisib ...
- Hubble Tests TikTok & the "EYES" Have It!The sheltering-at-home lifestyle saw consumers watching more video than ever before, includi ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGsNielsenIQ, the consumer research division that spun off from Nielsen earlier th ...
