Tag results for "consumer"
- The Push And Pull Of Privacy: Brands Are Walking An Ethical TightropeConsumers are worried about privacy. Burt they want the benefits of personalizatio ...
- Consumers Lack Knowledge To Delete Online Data: IAB StudyPALM SPRINGS, CA -- An IAB study finds only 40% of U. ...
- Trump Reshapes World For Brands Amid 'Nouveau Nihilism'Brands need to prepare for the uncertain reactions from consumers to Trump ...
- Nailing 2025: The Marketing Agenda For The New YearAI and data are two of the major priorities for this yea ...
- Credit Card Defaults At Highest Level Since 2010Strong holiday spending was good news for retailers, but lower-income households a ...
- Research: In Inflation's Wake, Brand Mistrust Turns ParanoidGartner dives into the toxic cultural changes wrought by the rising co ...
- Hung Up On Mobile Phones: Consumers Are Addicted, View Them 205 Times A DayMost people check their phones within 10 minutes of waking up, a ...
- Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying ItHow the brain accepts and processes GAI in creative and ads h ...
- Google Rejects Regulators Watching Its Payment SystemsGoogle filed a lawsuit Friday to block the Consumer Financial Protection Bure ...
- Those Tiresome Emails: Consumers Quick To Switch When They Get Too ManyYet email is the preferred channel - far outpacing social media, Optimo ...
- Brady Elevated To CEO, Stagwell's The People PlatformThe platform uses mobile and location technology, consumer surveys, and third-party da ...
- Truth Behind Digital Privacy And ControlsData analysis of terms of service and privacy policies of 57 influenti ...
- Black Friday Tea Leaves: Sales Forecast To Hit $102.4 BillionBut the average consumer spend will be down from last year, Find ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: ReportThe connection between an ad's cultural and personal relevance and the likeliho ...
- The Right Price: Shoppers Want Deals, Are Skeptical Of Retailers' ClaimsMost consumers plan to maintain spending levels - but believe prices ha ...
- Most Podcast Listeners Have Responded To Ads, Study FindsConsumers who tune into niche podcasts are more likely to purchase. ...
- Harris Poll: Future + Economy + Election = Too Much StressStagwell's Harris Poll conducted a study in conjunction with the American Psychologic ...
- Target Already Slashing Holiday PricesIt's beginning to look a lot like a promotional holiday season. ...
- Email Reigns: It's The Most Popular Channel WorldwideConsumers are more likely to trust the brand if it displays ...
- Tech Tool Tumble: Back-To-School Sales Were Flat In Some VerticalsAlthough some verticals are flat for back-to-school sales, wearables and health technolo ...
- Forecasts Point To Retail-Healthy HolidaysSurveys from both the National Retail Federation and ICSC predict resilient shoppe ...
- Your Monthly TV/Streaming Bill: Where Are The Real Savings Now?Total entertainment costs from all platforms can still amount to $150 ...
- Upper-Middle-Income Surge Will Drive Holiday IncreasesDeloitte's new forecast sees an 8% gain in holiday spending. Those earni ...
- Advertisers Losing Consumers To Ad FatigueShowing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI RegulationThe open letter warned that fragmented regulation could cause Europe to fa ...
- While Still Strong, Halloween Spending Falls 5% From Last YearThe National Retail Federation predicts Americans will shop earlier, and drop $11 ...
- SMBs Face Inflation Troubles, As Consumers Reduce SpendingPressures around inflation and the state of the economy are causing conce ...
- Search Ads Slide As A Way To Reach ConsumersA shift in shopping trends could influence media buys this holiday sea ...
- Consumers Left Wanting: They Feel Overlooked By AdvertisersMany shoppers dislike hyper-targeting and find many ads irrelevant despite targeting, accordi ...
