- Brady Elevated To CEO, Stagwell's The People Platform
MAD, Steve McClellan - Wednesday, December 4, 2024
The platform uses mobile and location technology, consumer surveys, and third-party da ...
- Truth Behind Digital Privacy And Controls
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2024
Data analysis of terms of service and privacy policies of 57 influenti ...
- Black Friday Tea Leaves: Sales Forecast To Hit $102.4 Billion
Email Insider, Ray Schultz - Wednesday, November 27, 2024
But the average consumer spend will be down from last year, Find ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%
MediaDailyNews, Laurie Sullivan - Wednesday, November 27, 2024
As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
The connection between an ad's cultural and personal relevance and the likeliho ...
- The Right Price: Shoppers Want Deals, Are Skeptical Of Retailers' Claims
Email Insider, Ray Schultz - Tuesday, November 19, 2024
Most consumers plan to maintain spending levels - but believe prices ha ...
- Most Podcast Listeners Have Responded To Ads, Study Finds
Publishers Daily, Ray Schultz - Wednesday, October 30, 2024
Consumers who tune into niche podcasts are more likely to purchase. ...
- Harris Poll: Future + Economy + Election = Too Much Stress
Mediapsssst, Richard Whitman - Friday, October 25, 2024
Stagwell's Harris Poll conducted a study in conjunction with the American Psychologic ...
- Target Already Slashing Holiday Prices
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2024
It's beginning to look a lot like a promotional holiday season. ...
- Email Reigns: It's The Most Popular Channel Worldwide
Email Insider, Ray Schultz - Monday, October 21, 2024
Consumers are more likely to trust the brand if it displays ...
- Tech Tool Tumble: Back-To-School Sales Were Flat In Some Verticals
Email Insider, Ray Schultz - Thursday, October 17, 2024
Although some verticals are flat for back-to-school sales, wearables and health technolo ...
- Forecasts Point To Retail-Healthy Holidays
Marketing Daily, Sarah Mahoney - Wednesday, October 16, 2024
Surveys from both the National Retail Federation and ICSC predict resilient shoppe ...
- Your Monthly TV/Streaming Bill: Where Are The Real Savings Now?
TV Watch, Wayne Friedman - Wednesday, October 16, 2024
Total entertainment costs from all platforms can still amount to $150 ...
- Upper-Middle-Income Surge Will Drive Holiday Increases
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2024
Deloitte's new forecast sees an 8% gain in holiday spending. Those earni ...
- Advertisers Losing Consumers To Ad Fatigue
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI Regulation
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
The open letter warned that fragmented regulation could cause Europe to fa ...
- While Still Strong, Halloween Spending Falls 5% From Last Year
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The National Retail Federation predicts Americans will shop earlier, and drop $11 ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...
- Search Ads Slide As A Way To Reach Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 13, 2024
A shift in shopping trends could influence media buys this holiday sea ...
- Consumers Left Wanting: They Feel Overlooked By Advertisers
Publishing Insider, Ray Schultz - Thursday, September 12, 2024
Many shoppers dislike hyper-targeting and find many ads irrelevant despite targeting, accordi ...
- Lazy Summer News: In July Fewer People Read It Several Times A Day, Every Day
Publishing Insider, Ray Schultz - Tuesday, September 10, 2024
Preference for news channels differs by generation, with GenZ preferring social me ...
- Retailers Mean To Please, But Many Are Not Mature Enough
Email Insider, Ray Schultz - Tuesday, September 10, 2024
The customer experience maturity level varies by sector, Incisiv and Talkdesk rep ...
- Consumers Tend To Be Less Concerned About Higher Digital Prices
Research Intelligencer, Robert Williams - Friday, September 6, 2024
Price increases for streaming services are not a major concern for mo ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Consumers Increasingly Upbeat About The Economy
Marketing Daily, Sarah Mahoney - Wednesday, August 28, 2024
McKinsey reports that optimism about the strength of the U.S. economy jump ...
- Research: Shoppers Feel More Control Over Grocery Spending
CPG Insider, Sarah Mahoney - Friday, August 23, 2024
Food prices are still high. However, new research from the Food Indust ...
- Visitors Will Wait Only 8 Seconds For A Slow-Loading Website
Publishers Daily, Ray Schultz - Thursday, August 22, 2024
Almost all consumers find an unresponsive website frustrating, Forbes Advisor reports. ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Strong Spending Boosts Walmart, Drives Market Rally
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 15, 2024
Leading retail indicators all point to widespread relief: If consumers aren't stressin ...
- Q2 U.S. Streaming Consumer Spending Soars 27%
Television News Daily, Wayne Friedman - Tuesday, August 13, 2024
U.S. streaming video consumer subscription spending was $11 billion in Q2 ...