Tag results for "consumer"
- Consumer Confidence Up In January, But Down Year-On-YearThe Consumer Confidence Barometer, conducted by market research company GfK, showed that ...
- Institutional Trust Is Declining Around The WorldAccording to Edelman's Trust Barometer, faith in the media is at an ...
- Report: Brands Need To 'Care' About Consumers Before They Will BuyA new study from Wunderman, the WPP digital agency, found that 79% ...
- Microsoft, Google Redefining Search Through Chatbots, MessagingMessaging creates a new form of search advertising by returning information based ...
- How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%Maze Rooms saw a positive return on investments within the first month, ...
- Consumer Confidence Improves To Ensure Brexit Won't Ruin ChristmasBritish consumers' propensity to make major purchases has increased by seven points ...
- Best Buy, Macy's, Walmart Ad Spending - Including Search - Plummets"The holiday lull of week six is deeper than retailers want, but ...
- Smart Home Consumers Looking For Safety, ComfortMore than half of the consumers surveyed said they wanted to find ...
- Amazon Wants To Help Publishers Make More Money From AdsThe Wall Street Journal offers up its take on Amazon's push into ...
- Marc USA Embraces Mental Modeling TechnologyIn a bid to help clients better understand consumers, Marc USA is ...
- Edible Arrangements Targets Both C2B And B2B In Holiday CampaignThe "Boss spot" promotes Edible's recently launched business gifting arm. The company ...
- The Next Billion-Dollar Opportunity? Consumer Data Onboarding Advertiser spend on consumer data onboarding is expected to grow in the ...
- M-Commerce Soars; Shoppers Find Fun In Thinning CrowdsWhile there was less news about stampedes or people standing in line ...
- Trump's Win: Ad Agencies Must Address Middle AmericaThe ad industry "totally" lost touch with the heartland of America, according ...
- MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, TransparencyOnly one-third of marketers participating in study released by the Mobile Marketing ...
- Coke Vs. Pepsi: Taste Test Moves To Data TargetingAfter 40 years of relentless advertising and a variety of slogans and ...
- Yuengling Consumer Perception Falls After Trump Endorsement"Even if your brand is beloved by consumers of a particular political ...
- Retail CMOs: Bullish On Holidays, All In For SocialWhile there have been ongoing efforts to truly be the digital and ...
- Gen Z's Favorite Word? UniqueJeff Fromm, partner at Barkley in Kansas City, and author of several ...
- TapFwd To Use Drawbridge Consumer Graph In Mobile Data MarketplaceDrawbridge announced that TapFwd will begin to use its Connected Consumer Graph ...
- Genesis Media Partners With GateHouse Media To Optimize Video Ad ServingGenesis Media, a real-time analytics platform, announced on Wednesday an outstream video ...
- Obama Administration Says Text-Spam Law Is ConstitutionalThe Department of Justice is urging a federal judge to reject Facebook's ...
- LiveRamp Launches IdentityLink To Enhance Cross-Channel Data ResolutionLiveRamp on Wednesday announced the launch of IdentityLink, a product aimed at ...
- 87% Of Millennials Use Mobile Banking; Security Still Top BarrierConsumer expectations have both an upside and a downside for the growth ...
- Razorfish Hires Harvard Physicist To Help Expand CosmosKevin Mercurio will be tasked with developing the deep learning algorithms at ...
- NRF: Holiday Spending To Rise A Healthy 3.6%"People have more money in their pocket and an expanded use of ...
- You Have An Attention Span Of 8 Seconds, More Importantly So Do Your CustomersGetting their attention can be a daunting task. Today's consumers are constantly ...
- Consumer Spending And Confidence Tweaks UpSpending is up from last month and so is consumer confidence, but ...
- For Stores, Mobile Now 52% Of Digital Spend; Instagram Still RulesWhen it comes to digital smarts, Nordstrom, Macy's, Kohl's and JC Penney ...
- Confidence Bounces Back After Brexit Poll ShockBritish consumers' propensity to make major purchases rose nine points in August ...
