- Gift Cards Are Less Popular This Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, November 17, 2022
Most holiday shoppers are going for physical objects such as clothing a ...
- Can TikTok Build D2C Brands?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As Grove Collaborative moved from a pure play D2C into broader reta ...
- The D2C Drive: Most Firms Are Offering Subscription Services, But Face Hurdles
Email Insider, Ray Schultz - Wednesday, November 9, 2022
Among the D2C companies surveyed by WBR Insights, 63% have grown the ...
- Mini USA Electric Vehicle Color Influenced By Fans
Marketing Daily, Tanya Gazdik - Monday, November 7, 2022
The automaker has always embraced customer feedback in its product offerings, Mi ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Shoppers Are Willing To Take Online Risks During Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 1, 2022
Over a third of consumers have been scammed online. And email w ...
- Google, Rakuten, Shopmium Give Consumers Reasons To Shop
Inside Performance, Laurie Sullivan - Tuesday, November 1, 2022
Coupons and rebates are making a strong comeback. Here are three wa ...
- Sleep Apnea CPAP Machine Recall Frustrates Users
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 25, 2022
A massive recall by Philips of sleep apnea CPAP machines has dragg ...
- 65% Of U.S. Shoppers Say They Will Spend Less This Christmas
Digital News Daily, Colin Kirkland - Tuesday, October 25, 2022
Price will be the main factor in purchase decisions for 57% ...
- How The Ad Industry Can Fix Greenwashing, Overnight
Red, White & Blog, Joe Mandese - Friday, October 21, 2022
Emissions offsets have been a good start, but if we really wa ...
- FTD's CMO Proves She's No Shrinking Violet
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 20, 2022
"I kind of set goals for myself throughout my career, I sai ...
- Stagwell's Marketing Cloud Unit Buys Research Platform Maru Group
Mediapsssst, Richard Whitman - Wednesday, October 12, 2022
Maru's main offering is called Hub, a scalable survey platform that allo ...
- Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes a ...
- Feeling Pinched, High-Income Consumers Are Shopping Earlier
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 7, 2022
Finding it harder to pay their bills, high-income families are rethinking holid ...
- Gen Z Gives Up Drinking
Marketing Insider, Aaron Paquette - Monday, October 10, 2022
How to better connect with this sober generation? For one, find wa ...
- Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
A preholiday ecommerce survey from the analyst firm Baird Equity Research sugges ...
- Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Tuesday, September 27, 2022
"Tags should not automatically be considered endorsements," the ANA said in commen ...
- Spartan NFT Passes Invite People To Race, Train .. And Even Spread Their Ashes
Digital News Daily, Colin Kirkland - Tuesday, September 27, 2022
"Extreme wellness and fitness brand" Spartan has launched a digital NFT th ...
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, September 26, 2022
Retail media retains its lead when it comes to search, discovery a ...
- Inflation Rewrites Holiday Wish Lists
Marketing Daily, Sarah Mahoney - Monday, September 26, 2022
People are cutting back, shopping earlier and expecting fewer deals, according ...
- Are TV Consumers Looking For One Easy Way To Get To All Their Networks, Content?
TV Watch, Wayne Friedman - Monday, September 26, 2022
TV content consumers seek not only ease of operations, but perhaps ju ...
- Study Anticipates Digital-First Americans' Shopping Habits During Recession
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 America ...
- Wide-Eyed Privacy: Email Digests Help Consumers And Brands Navigate Issue
Email Insider, Ray Schultz - Thursday, September 22, 2022
Observing the 3M's -- meaningful, memorable and manageable -- boosts brand loyalt ...
- Grocery Shopping: Market Basket Beats Aldi, As Amazon Falls from Favor
Retail Insider, Sarah Mahoney - Wednesday, September 21, 2022
Dunnhumby's new report shows how Inflation is scaring shoppers into new supermark ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...
- 'Dark Patterns' Trick Consumers Into Sharing Data, Making Purchases, FTC Report Says
Digital News Daily, Wendy Davis - Thursday, September 15, 2022
"Our report shows how more and more companies are using digital da ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Research: Inflation Pushes 78% Of Shoppers Toward Private Label
Marketing Daily, Sarah Mahoney - Wednesday, September 14, 2022
As they make trade-offs, people are less impressed with national brands. ...
- Is This Dollar Stores' Moment To Shine?
Marketing Daily, Sarah Mahoney - Wednesday, September 14, 2022
With tens of thousands of small stores throughout the U.S., dollar stor ...