- Search Ads Slide As A Way To Reach Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 13, 2024
A shift in shopping trends could influence media buys this holiday sea ...
- Holiday Fever: Most Consumers Plan To Shop Online This Year
Email Insider, Ray Schultz - Friday, September 13, 2024
The action will be mostly online for holiday shopping this year, a ...
- Deloitte, Bain Predict Weaker Holiday Growth
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
New forecasts point to gains of around 3%, the slowest growth ...
- Brach's Candy Corn Wants To Take You To Bed
Marketing Daily, Sarah Mahoney - Monday, September 9, 2024
The company is wooing its autumn-loving superfans with an orange, white a ...
- Chipotle Offers Halloween Costumes, Spirit Halloween Expands
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, September 4, 2024
Chipotle is collaborating with Spirit Halloween on a new collection of costum ...
- Consumers Plan To Use AI Tools For Holiday Shopping
Research Intelligencer, Robert Williams - Thursday, September 5, 2024
Still, about a third of consumers would feel disappointed if their gi ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A Concern
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
Google has made some interesting adjustments to its ad platform and Mercha ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?
Email Insider, Ray Schultz - Friday, August 16, 2024
Apparel sales were strong as parents spent on new items for fa ...
- Holiday Planning For Brands And Agencies Starts Right About...Now
Mediapsssst, Richard Whitman - Friday, August 9, 2024
Or at the very latest when you get from vacation. Stagwell agen ...
- Holiday Hazard: Consumers Will Feel Messaging Burnout By December
Email Insider, Ray Schultz - Wednesday, August 7, 2024
Many consumers prefer email for holiday messaging, Optimove reports - but 2 ...
- Holiday Butterflies: Sales May Be Flat As Consumers Choose Discounts
Email Insider, Ray Schultz - Friday, August 2, 2024
Online purchases now make up 38% of the holiday spend - rough ...
- Hot Holidays: Consumers Are Shopping Early And Plan To Spend More
Email Insider, Ray Schultz - Tuesday, July 30, 2024
High prices may be driving consumers to purchase gift cards, Finserv repor ...
- Give Me Liberty: The Art Of "Quiet Vacationing"
Mediapsssst, Richard Whitman - Monday, July 8, 2024
Some employers might call it the art of quiet stealing. Stagwell's Harr ...
- 'The Buffalo News' Skipped Print Issue On July 4
Publishers Daily, Ray Schultz - Monday, July 8, 2024
The Lee Enterprises title also does not print on several other holid ...
- Lincoln's Matthew McConaughey Teaches Son To Drive
Marketing Daily, Tanya Gazdik - Thursday, June 13, 2024
McConaughey explains the benefits of driving: "It's really good for your timin ...
- Jeep, Ford, Levi Strauss, Coca-Cola, Disney Deemed Most Patriotic
Marketing Daily, Tanya Gazdik - Wednesday, June 5, 2024
"Consumers now view everything through a political lens, so the value ...
- Restaurants Honor Mom With Promos Just For Her
Marketing Daily, Teresa Buyikian - Thursday, May 9, 2024
P.F. Chang's has created a Fortune Cookie Flower Bouquet for Mom th ...
- CPG Brands' Mother's Day Marketing Includes Appeals To Busy Working Moms
Marketing Daily, Danielle Oster - Friday, May 10, 2024
Mattress brand Emma is urging moms to record themselves reading an Emma-creat ...
- Chrissy Teigen Pitches Peace, Quiet, KFC For Mother's Day
Marketing Daily, Teresa Buyikian - Monday, May 6, 2024
The chicken chain has launched a "real-talk" Mother's Day menu to highlig ...
- How 5 Alcohol Brands Approached Cinco de Mayo
CPG Insider, Danielle Oster - Friday, May 3, 2024
Campari's Grand Marnier is attempting to position itself as a better alternati ...
- Restaurants Offer Free Delivery, Taco Specials For Cinco De Mayo
Marketing Daily, Teresa Buyikian - Thursday, May 2, 2024
Taco Bell customers can receive five crunchy or soft tacos for on ...
- Mother's Day Gift: Brands Give Consumers A Chance To Opt Out
Email Insider, Ray Schultz - Tuesday, April 30, 2024
Consumers who find this a painful holiday can halt marketing emails. ...
- Teleflora, DoorDash Finding Fresh Ways To Send Mom Flowers
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 29, 2024
With Mother's Day spending expected to reach $33.5 billion, brands are looki ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Mother's Day: Data Shows Ads Have An Impact On Consumer Purchases
Performance Marketing Insider, Laurie Sullivan - Friday, April 26, 2024
Advertising influences Mother's Day gift purchases. In a recent study, 44% ...
- Behind the Manischewitz Rebranding
CPG Insider, Danielle Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...
- Goodyear, Crunch Fitness, Adidas, Kraft Focus On Fools
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 1, 2024
Goodyear has created a social media effort for its faux SkyGrip bli ...
- Despite Early Easter, NRF Predicts Strong Sales
Marketing Daily, Sarah Mahoney - Monday, March 18, 2024
While not likely to top last year's record, sales are expected ...