Two disparate brands have come together in a show of
solidarity to support PDA this Valentine’s Day holiday.
The Vaseline x Red Lobster Kissing Booth is a limited-time Valentine's Day-themed dining experience taking place at Red Lobster's
Times Square location. It’s exclusively available through reservations on Tock and takes place Feb. 10 through Feb. 12.
Participants in the co-branded experience will receive a
five-course meal for two, which includes a choice of Red Lobster classic dish or new Lobsterfest menu items, a dessert, and two beverages. The beverages offered are three new cocktail options inspired
by the flavors of Vaseline Limited Edition Valentine's Day Lip Therapy Collection.
The brands are promoting the collab via social media and have tapped author and influencer Tiff Baira for
online promotion.
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Both brands acknowledge the unusual nature of their collaboration, citing research that found “Vaseline users are 54% more likely than the general population to dine at
Red Lobster compared to other restaurants in the category.”
“Red Lobster has always been a place where people come together for special moments, from first dates to
anniversaries,” said Heather Timm, senior director of marketing for Red Lobster. “Partnering with Vaseline … felt like the perfect match, allowing us to bring this exclusive menu to
life with a brand that understands what happens when great food sparks connection.”
The themed drinks offered are UR Mint for Me Mojito (which is also available in a non-alcoholic
version); the I Love You Berry Much Frozen Daiquiri ,and the Do You Accept This Rosé Sangria.
The Five-Course Kiss meal includes Cheddar Bay Biscuits, an option of the Lobster Flatbread
with Maine and langostino lobster, the new Lobster Pasta au Gratin or the new Lobsterfest Duo with two LobsterChops and roasted Maine Tail. The meal concludes with Chocolate Wave Cake and
a complimentary Vaseline Lip Therapy product.
The meal for two costs $140 before taxes with an 18% auto gratuity.