• by Tanya Gazdik , 6 hours ago

Toyota Motor North America debuted its second second Super Bowl spot on NBC's "Today" this morning.  

“Where Dreams Began,” from Unverified, pairs Team Toyota Athletes with their younger selves to rewind the clock to moments before the trophies, titles and spotlight, according to the automaker. 

It joins “Superhero Belt,” from Saatchi & Saatchi, released last week. 

Both spots bring Toyota’s long-standing human-centric storytelling to life spotlighting moments that shape who we become along the way, according to the automaker. 

The second 30-second spot features Team Toyota athletes: NFL wide receiver Puka Nacua, U.S. Paralympian Oksana Masters and NASCAR driver Bubba Wallace. It was produced by Sweatpants Media and directed by Alberto Blanco.

As the official automotive partner of the NFL, Toyota has delivered a multifaceted presence across San Francisco throughout the week.

Toyota kicked off Super Bowl LX week with programming including Radio Row, NFL FLAG Players of the Year at NFL Honors, and the Toyota Glow Up Classic, a black-light flag football showdown spotlighting girls in the sport. 

Toyota continues to bring fans inside the action at Super Bowl Experience with a lineup of hands-on activations showcasing innovation across its vehicle portfolio, including the all-new 2026 RAV4, bZ and Tundra.