- Brands' Cautious Super Bowl Approach Reflects Wider Marketing Timidity
CPG Insider, Erik Oster - Friday, February 23, 2024
Ads that featured a celebrity in a clever way, like CeraVe's ...
- How Does a Billionaire Shop?
Mad Blog, Barbara Lippert - Thursday, February 15, 2024
Re Temu's Super Bowl commercial: Unless it signaled something about an ali ...
- Brew-Hah-Hah? Fans In SB Teams' Home Cities Don't Always Favor Advertised Beers
Marketing Daily, Erik Oster - Thursday, February 15, 2024
Big Game advertisers failed to reach the top of the list ...
- Minor Trends Of The Super Bowl
Mad Blog, Barbara Lippert - Wednesday, February 14, 2024
Among the trends: Statue of Liberty callouts, and a focus on t ...
- Inside CeraVe's Three-Phase Big Game Assault
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2024
How a seven-year-old Reddit post led to one of Super Bowl's bigge ...
- A Nation Divided: Did Taylor Swift Get Too Much Super Bowl Coverage?
Mediapsssst, Richard Whitman - Wednesday, February 14, 2024
That's just one of the probing questions addressed in a poll th ...
- Why More Brands Turned To Regional Super Bowl Ad Buys
Marketing Daily, Erik Oster - Tuesday, February 13, 2024
BodyArmor was one CPG brand that took a regional approach to ...
- Las Vegas' Sphere Continues To Be Hot Property
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 13, 2024
AB InBev, Adidas, FedEx, Hellman's, Lowe's, Nike, Paramount and Verizon all r ...
- Michelob Ultra's 'Superior Beach' SB Ad Tops In Brand Effectiveness
Mediapsssst, Richard Whitman - Tuesday, February 13, 2024
That's according to ad tester System1 which tracks the emotions that consume ...
- CeraVe Ad By Ogilvy Wins Super Clio
MAD, Steve McClellan - Monday, February 12, 2024
Michael Cera is seen in the commercial comically pitching a promotional campai ...
- Bring Me The Head Of JFK, Said No One Ever
Mad Blog, Barbara Lippert - Monday, February 12, 2024
Consider how appalling the idea of messing with JFK's head is ...
- State Farm, BMW, Google, Temu All Claim Super Bowl Ad Title
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 12, 2024
Different metrics show how many ways marketers can win at the B ...
- AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Search & Performance Insider, Laurie Sullivan - Tuesday, February 13, 2024
One Super Bowl ad used AI to poke fun of the conce ...
- Super Bowl Ads With Highest Attention Scores Featured Singing Celebrities
Television News Daily, Wayne Friedman - Monday, February 12, 2024
The highest-performing commercials in attention featured celebrity performers singing - led ...
- New Super Bowl (And TV) Viewing Record: 123.7M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
CBS Sports says 202.4 million viewers watched all or part of Sup ...
- Snickers Redefines Immersive In AR Campaign On Apple Vision Pro
Data & Programmatic Insider, Laurie Sullivan - Monday, February 12, 2024
Snickers, The Mars Agency and AR company Blippar showed the world wh ...
- Kia, BMW, VW, Toyota Score High Among Super Bowl Spots
Drive Time, Tanya Gazdik - Monday, February 12, 2024
According to Cars.com, the MVP was Volkswagen, which saw a 394% spi ...
- Travel South Dakota Kicks Off First Super Bowl Ad
MAD, Fern Siegel - Friday, February 9, 2024
Travel South Dakota collaborated with the band Nine Days to rework i ...
- Antisemitism Ad, 'Silence,' To Air In Super Bowl's First Half
MAD, Steve McClellan - Friday, February 9, 2024
The ad will feature civil rights leader Clarence B. Jones and w ...
- Volkswagen Debuts 'American Love Story' For Super Bowl
Marketing Daily, Tanya Gazdik - Friday, February 9, 2024
"A lot of what looks like historical footage is actually what ...
- Salomon's Super Bowl Ad Asks People To Move From Couch To Mountain
Marketing Daily, Sarah Mahoney - Friday, February 9, 2024
The niche sports apparel brand hopes to win a wider audience wi ...
- MangoRX Offers ED Pills To Losing Super Bowl Team
Marketing Daily, Les Luchter - Friday, February 9, 2024
Bad performance on the field, you see, can lead to bad performan ...
- Inside Duolingo's Gassy Super Bowl Stunt
Marketing Daily, Sarah Mahoney - Sunday, February 11, 2024
With the five-second "Buttception" running in seven markets, the popular language a ...
- Valvoline Releases Pre-Super Bowl Spot
Marketing Daily, Tanya Gazdik - Saturday, February 10, 2024
It's the first time the brand has launched creative in conjunction wi ...
- YouTube High-Profile Moments In Ad Formats Lift Brand Visibility
MediaDailyNews, Laurie Sullivan - Friday, February 9, 2024
YouTube First Position Moments help brands ensure that a moment is t ...
- Television, Search Shown Inseparable During Super Bowl
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2024
The stakes were high for advertisers on Sunday - not only ...
- Most Effective Super Bowl Spots, Creatively Speaking
MediaDailyNews, Joe Mandese - Monday, February 12, 2024
The NFL's "Born To Play" was the most effective commercial airing ...
- True Classic's 'Collab' With Food, Beverage & Makeup SB Advertisers
Mediapsssst, Richard Whitman - Sunday, February 11, 2024
True Classic makes Tee shirts so they don't collaborate with the lik ...
- Echo Falls Uses Wine Labels To Explain Super Bowl To U.K. Fans
Out to Launch, Fern Siegel - Friday, February 9, 2024
A California wine is capitalizing on the Swift-Kelce romance by targeting U. ...
- RFK Jr. Springs A Super Bowl Surprise, While Mark Wahlberg Prays
TVBlog, Adam Buckman - Monday, February 12, 2024
RFK Jr. channeled his uncle, Mark Wahlberg invited us to pray wi ...