- Super Bowl XLII Attracted Malicious Attacks Through Sports Bets
Inside Performance, Laurie Sullivan - Friday, March 3, 2023
The popularity of sports betting and the frequent transfer of money mak ...
- Dove's Post-Super-Bowl Medicine: Hugs For Philly Fans
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2023
Dove Men+Care knows losing is rough on fellas. So it sent ...
- 'Run With It' Celebrates Women In Football, Enhances NFL's Social Media
MAD, Fern Siegel - Friday, February 17, 2023
The final two-minute Super Bowl spot is on the NFL's YouTube, Instagra ...
- When Stars Don't Align: Super Bowl 57 Ads That Missed the Mark
Marketing Daily, Jackie Kolek - Thursday, February 16, 2023
Instead of leaning into her hilarious "Clueless" character Cher, Alicia Silverstone beca ...
- Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
Media Insider, Maarten Albarda - Friday, February 17, 2023
Many different brands took the No.1 spot of favorite Super Bowl ad ...
- Tubi Grabs Social-Media Buzz In Super Bowl Debut, Offers Advertisers Young, Engaged Audience
MAD, Fern Siegel - Tuesday, February 14, 2023
Tubi made a big splash, driving more than 2x mentions of a ...
- Jeep, The Farmer's Dog Ads Rule As Super Bowl Winners
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2023
Viewer results from USA Today's Ad Meter and iSpot.tv show marketers can ...
- With No 'Exclusive' For The Category, Alcohol Ads Account For Nearly A Quarter Of SB Spots
Mediapsssst, Richard Whitman - Tuesday, February 14, 2023
According to ad intelligence company Winmo, alcohol brands made up less th ...
- This Just In... Apple Music Beats Pepsi's Super Bowl Halftime Sponsor Value
TV Watch, Joe Mandese - Wednesday, February 15, 2023
Apple Music beat Pepsi at least in terms of sponsorship value generate ...
- Things You Missed (Maybe) During The Super Bowl
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 13, 2023
In what is one of advertising's biggest nights of the year, the ...
- Despite Legal Threats From The NFL, You Can Say 'Super Bowl'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 13, 2023
Although the NFL is known for aggressive policing of its trademarks ...
- Controversial Ad Drove Most SB Social Mentions, Bud Light Highest Sentiment
Digital News Daily, Karlene Lukovitz - Tuesday, February 14, 2023
A critical post by a liberal politician helped generate posts about " ...
- Disney, M&Ms, T-Mobile Early Super Bowl Winners
Marketing Daily, Sarah Mahoney - Monday, February 13, 2023
Those brands' spots were the top three according to System1's ranking ...
- Regional SB Ads Attack Tesla Self-Driving Software
Mediapsssst, Richard Whitman - Monday, February 13, 2023
Ads from the Dawn Project urge regulators take action against what t ...
- Lyonne Riffs On Super Bowl Ads In New Spot
Out to Launch, Fern Siegel - Monday, February 13, 2023
Peacock "Poker Face" star Natasha Lyonne stays in character in Big Ga ...
- NFL Super Bowl LVII Drew Viewers To Search - Here Are Main Themes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 13, 2023
The NFL expects this Super Bowl will set viewing records. Samba ...
- Super Bowl LVII Third-Most-Watched TV Show Ever With 113M Viewers: Fox
Television News Daily, Wayne Friedman - Monday, February 13, 2023
TV viewership for this year's Super Bowl was up 1% from NBC ...
- Super Bowl LVII: Commercials Took Back Seat To Action-Packed Game
TVBlog, Adam Buckman - Tuesday, February 14, 2023
The game is being lauded as one of the most exciting ...
- Wait A Minute: Super Bowl Streaming Delays Ranged Up To 77 Seconds
Video Insider, Karlene Lukovitz - Tuesday, February 14, 2023
Social media and texting behaviors are affected when livestreaming lags real ti ...
- Squarespace Enlists Adam Driver For Super Bowl
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, February 11, 2023
Adam Driver plays multiple versions of himself in the Super Bowl sp ...
- PETA Takes On Budweiser Over Alleged Clydesdale Abuse
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, February 11, 2023
People for the Ethical Treatment of Animals is targeting Budweiser for alleged ...
- With Sticky Jennifer Coolidge, E.L.F. Scores With Super Bowl
D2C Insider, Sarah Mahoney - Monday, February 13, 2023
In just three weeks, the disruptive cosmetic brand took its most vir ...
- Fox's Tubi Commands Attention, Gets Critical Nods For Freaking Out Super Bowl Viewers
Digital News Daily, Karlene Lukovitz - Monday, February 13, 2023
Tubi leveraged its outsized game presence to compel viewers to pay attenti ...
- Kia, Jeep Experience Lift After Super Bowl Spots
Drive Time, Tanya Gazdik - Monday, February 13, 2023
After "Binky Dad" aired, Kia's traffic spiked 230% to its branded pag ...
- In Crown Royal SB 'Teaser' Dave Grohl Thanks Canada For, Well, Many Things
MAD, Steve McClellan - Friday, February 10, 2023
Grohl, who is American, is seen sitting in a production studio ...
- Kia Offers Alternate Endings To Super Bowl Spot Via TikTok
Marketing Daily, Tanya Gazdik - Saturday, February 11, 2023
"When you're talking to 100 million people, you want to have ...
- Stellantis Debuts Jeep, Ram Super Bowl Spots
Marketing Daily, Tanya Gazdik - Sunday, February 12, 2023
The automaker was anticipating a flood of EV spots "because that's t ...
- Anytime Fitness Inserts Itself In SB Hoopla With Contest That Plays Off Its Name
Mediapsssst, Richard Whitman - Friday, February 10, 2023
The basic idea is to be on the alert for anytime t ...
- T-Mobile Enlists Travolta For 'Neighbor' Spot
Out to Launch, Fern Siegel - Friday, February 10, 2023
T-Mobile is returning for its 10th spot in the Super Bowl. ...
- Taboola Stats: Super Bowl LVII Topics Attracting Fans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 10, 2023
To learn more about Super Bowl buzz and what people want ...