- Taco Bell Returns To Super Bowl With Fan Content Via Drive-Thru Cam
Marketing Daily, Teresa Buyikian - Tuesday, December 3, 2024
"We're sidelining the celebrities and turning the camera on the fans w ...
- Jeep Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2024
The automaker is using its famous "jump ball" approach to choosing ...
- Dove To Promote 'Body Confidence' In 2025 Super Bowl Spot
MAD, Steve McClellan - Tuesday, November 19, 2024
Dove and Nike jointly created the Body Confident Sport program in 202 ...
- How To Score Big With Super Bowl Celebrities
MAD, Megan McMahon - Monday, November 18, 2024
The sooner you begin, the more negotiating power you'll have to la ...
- GoDaddy Returns To Super Bowl 2025 - Promoting GoDaddy Airo
MAD, Fern Siegel - Friday, November 15, 2024
A 30-second spot airing during the fourth quarter illustrates its AI prod ...
- How Nerds Is Sizing Up Its Super Bowl Risk
CPG Insider, Sarah Mahoney - Friday, November 8, 2024
Ferrara looks to capitalize on Nerds Gummy Clusters' "it" candy status. ...
- United Airlines Explains Its Alternate Super Bowl Route
Marketing Daily, Danielle Oster - Wednesday, October 30, 2024
The brand's local rather than national approach acknowledged that most viewers' favori ...
- Doritos Issues Super Bowl Ad Challenge
MAD, Fern Siegel - Monday, September 23, 2024
GS&P, playing off previous ads, created new spots to highlight the o ...
- Why Doritos Is Reviving 'Crash The Super Bowl'
Marketing Daily, Sarah Mahoney - Friday, September 20, 2024
For 10 years, the Frito-Lay brand's commercial contest proved outsiders are funni ...
- Perplexity Breaks First TV Spot, Considers Making It A Movie
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
AI "answer engine" Perplexity broke its first television spot Thursday night duri ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- Brands' Cautious Super Bowl Approach Reflects Wider Marketing Timidity
CPG Insider, Danielle Oster - Friday, February 23, 2024
Ads that featured a celebrity in a clever way, like CeraVe's ...
- How Does a Billionaire Shop?
Mad Blog, Barbara Lippert - Thursday, February 15, 2024
Re Temu's Super Bowl commercial: Unless it signaled something about an ali ...
- Brew-Hah-Hah? Fans In SB Teams' Home Cities Don't Always Favor Advertised Beers
Marketing Daily, Danielle Oster - Thursday, February 15, 2024
Big Game advertisers failed to reach the top of the list ...
- Minor Trends Of The Super Bowl
Mad Blog, Barbara Lippert - Wednesday, February 14, 2024
Among the trends: Statue of Liberty callouts, and a focus on t ...
- Inside CeraVe's Three-Phase Big Game Assault
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2024
How a seven-year-old Reddit post led to one of Super Bowl's bigge ...
- A Nation Divided: Did Taylor Swift Get Too Much Super Bowl Coverage?
Mediapsssst, Richard Whitman - Wednesday, February 14, 2024
That's just one of the probing questions addressed in a poll th ...
- Why More Brands Turned To Regional Super Bowl Ad Buys
Marketing Daily, Danielle Oster - Tuesday, February 13, 2024
BodyArmor was one CPG brand that took a regional approach to ...
- Las Vegas' Sphere Continues To Be Hot Property
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 13, 2024
AB InBev, Adidas, FedEx, Hellman's, Lowe's, Nike, Paramount and Verizon all r ...
- Michelob Ultra's 'Superior Beach' SB Ad Tops In Brand Effectiveness
Mediapsssst, Richard Whitman - Tuesday, February 13, 2024
That's according to ad tester System1 which tracks the emotions that consume ...
- CeraVe Ad By Ogilvy Wins Super Clio
MAD, Steve McClellan - Monday, February 12, 2024
Michael Cera is seen in the commercial comically pitching a promotional campai ...
- Bring Me The Head Of JFK, Said No One Ever
Mad Blog, Barbara Lippert - Monday, February 12, 2024
Consider how appalling the idea of messing with JFK's head is ...
- State Farm, BMW, Google, Temu All Claim Super Bowl Ad Title
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 12, 2024
Different metrics show how many ways marketers can win at the B ...
- AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 13, 2024
One Super Bowl ad used AI to poke fun of the conce ...
- Super Bowl Ads With Highest Attention Scores Featured Singing Celebrities
Television News Daily, Wayne Friedman - Monday, February 12, 2024
The highest-performing commercials in attention featured celebrity performers singing - led ...
- New Super Bowl (And TV) Viewing Record: 123.7M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
CBS Sports says 202.4 million viewers watched all or part of Sup ...
- Snickers Redefines Immersive In AR Campaign On Apple Vision Pro
Data & Programmatic Insider, Laurie Sullivan - Monday, February 12, 2024
Snickers, The Mars Agency and AR company Blippar showed the world wh ...
- Kia, BMW, VW, Toyota Score High Among Super Bowl Spots
Drive Time, Tanya Gazdik - Monday, February 12, 2024
According to Cars.com, the MVP was Volkswagen, which saw a 394% spi ...
- Travel South Dakota Kicks Off First Super Bowl Ad
MAD, Fern Siegel - Friday, February 9, 2024
Travel South Dakota collaborated with the band Nine Days to rework i ...
- Antisemitism Ad, 'Silence,' To Air In Super Bowl's First Half
MAD, Steve McClellan - Friday, February 9, 2024
The ad will feature civil rights leader Clarence B. Jones and w ...