An ad for Skin cream CeraVe has been awarded the 2024 Super Clio for best ad in the Super Bowl.
The ad was created by Ogilvy North America and featured actor Michael Cera who is seen in the commercial comically pitching a promotional campaign for the product.
In the weeks leading up to the game Ogilvy did a teaser campaign hinting that the popular skin cream was created by Cera himself. It was actually created by dermatologists.
Rob Reilly, Global Chief Creative Officer, WPP was this year’s commissioner of the Super Clio Jury.
The Clio Awards created the Super Clio in 2015. A spot for Tubi won the prize for the 2023 Super Bowl.