• by Fern Siegel , Yesterday

 B2B marketing agency Transmission has created a new senior post.

Josh Neland is the agency’s first vice president of AI. With a decade’s-worth of experience in AI implementations, he will facilitate proprietary AI tools, services and strategy.

Neland reports to Ricky Abbott, agency president.

“As AI continues to influence our ways of working, it’s critical that Transmission develop AI capabilities specific to the needs of the B2B market. Bringing Josh aboard allows us to build in the whitespace where those tools don’t yet exist,” said Abbott.

Prior to joining Transmission, Neland founded SwiftSense.ai,a company dedicated to accelerating workflow through practical AI methods. In addition to senior roles at EY, Accenture Labs, Dell Technologies and Trilogy, he also served as an AI advisor for Outbound, Harmonate and Crew.

Earlier this year, Transmission acquired Earnest, a B2B marketing agency with outposts in London and New York, introducing its new brand storytelling capability and human+ AI-powered content engine.

Transmission, which says its the largest global independent B2B agency in the world, has offices in London, San Francisco, Dallas, New York, Singapore, Delhi, Sydney and Wroclaw.