• by Fern Siegel , 9 hours ago

After nearly 200 years, The Cincinnati Enquirer is entitled to a refresh.

So it launched a new campaign, “A Bit Extra Extra since 1841,” that dovetailed with Blink Cincinnati, the public arts festival. It also helped update the image of the newspaper as an essential digital news source for the city.

City-based Curiosity produced the creative, which takes pride in the publication and the environs it covers.

Beryl Love, executive editor, The Cincinnati Enquirer, said “it was obvious Curiosity not only understood the mission, but also shared our passion to tell the story of a legacy local news provider that not only is surviving, but thriving in the rapidly evolving digital world.”

The campaign is comprised of billboards and digital kiosks in the city. “A politician having a three-way would not make our front page” reads one OOH ad, referencing the popular Skyline order of spaghetti, chili and cheese. “Covering the who dey, what dey, where dey, when dey, why dey and how dey,” reads another, a nod to the Bengals' chant.

In late fall, Curiosity will extend the campaign into audio, video and additional social activations.

The Enquirer published its first issue April 10, 1841. It is now the last surviving daily newspaper in Cincinnati and part of the USA Today company.