• by Wayne Friedman , February 12, 2024

The Super Bowl, with another victory by the champion Kansas City Chiefs against the San Francisco 49ers, continues to score high levels of "attention" -- viewing eyes on the TV screen.

The TVision Attention Index -- which measures viewers in the room watching -- shows a 118.4 index, which compares to an overall linear TV attention index of 100. 

Largely due to Super Bowl parties, the number of viewers per viewing household was at 2.1 versus overall average TV index of 1.4.

The highest-performing commercials in terms of attention were those featuring celebrity performers singing. This included T-Mobile (126.8 index), featuring Jason Momoa, along with former “Scrubs” actors Zach Braff and Donald Faison singing a version of “Flashdance.”

Just behind was a commercial from Dunkin' (with a 126.5 index), featuring Jennifer Lopez, Ben Affleck, Matt Damon, and Tom Brady, with Affleck featuring a boy band singing stint. 

UberEats scored a fourth-best 125.3 index, with an appearance by former “Friends” Jennifer Aniston and David Schwimmer. Aniston appears not to remember that she and Schwimmer co-starred in the series.

Separately, Samba TV says 39 million households tuned in to the Super Bowl this year, up 6% (30.1 million) from a year ago -- the highest viewership in six years. 

According to Samba, the best-performing TV commercial was the one for fruit juice/prebiotic soda brand Poppi, which came at 29.1 million households. Following right behind were Verizon and Snapchat -- also at around 29.1 million U.S. households.